Things we thought you’d think were interesting!
More and more, it’s necessary to put brains over budget, and incorporate unconventional tactics to deliver memorable messages.
We’re continually researching marketing trends, ideas and new media practices to keep up on the latest marketing ideas for our clients. And an in effort to keep you up on them too, we thought we'd share some of our favorites with you.
Around the web
The Red Cross, Canada
To raise awareness for World First Aid Day, The Red Cross placed a life-sized graphic of a person at the bottom of a Theater stairwell in Toronto. Looking down from the top of the stairs, the decal gives the impression that someone has fallen down and is in need of help. But as the viewer gets closer, it reveals a call to action for the audience to visit the organization’s website and register for first aid training.
Marketing thru Twitter
Here's a real life example of how Twitter works for business. A well-known LA chef has 2 trucks that sell, believe it or not, Korean Tacos. His only method of marketing: Twitter. He Tweets which location he'll be at next and crowds wait an hour for his trucks to show up. In our opinion, Twitter is just the new delivery method for an age old human desire: to be one of the first to know something... then be the one of the first to communicate it. Read more here.
At Sevell + Sevell
Menu Guru
Menu Guru, a division of Sevell + Sevell, focuses on restaurant marketing. In addition to the site itself, we designed all the marketing pieces showcased on this site.
Claiming the #1 ranking for specific Google searches, Menu Guru has generated interest among restaurant owners here and abroad.