Talking Tourism

Issue #516, August 2, 2018


Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.

Image 1

New campaign promotes Margaret River on the East Coast

Tourism WA has launched a new $1 million marketing campaign on the East Coast to boost visitation to WA and the Margaret River region. The campaign showcases Margaret River as more than just a wine region, it also boasts pristine beaches, forest walks and luxury accommodation all in the one spot. The brand marketing campaign will run until August 30, 2018, targeting visitors from Sydney and Melbourne via TV, cinema, digital and social media channels. Investing in marketing campaigns focusing on regional destinations, such as Margaret River, is a key part of our Two-Year Action Plan for tourism. The campaign is just one of many other marketing initiatives Tourism WA is working on to attract more interstate visitors to Perth and regional WA. To view the campaign TV ads and for more information visit our corporate website.


CinefestOZ Film Festival launches 2018 program

The 11th annual CinefestOZ film festival, supported by Tourism WA’s Regional Events Program, has launched its 2018 program which showcases more than 150 film screenings and events. From a total of 117 film screenings, the festival will present 11 world and 18 Australian premieres, an increase of more than 80 per cent compared to 2017. The festival will once again offer Australia’s richest film prize of $100,000, with film finalists including 1%, Jirga, Ladies in Black and The Merger. The festival has attracted a high calibre film jury panel, chaired by Australian feature film, television and theatre actor Sigrid Thornton.  Read more on Tourism WA’s corporate website. CinefestOZ will run from August 22-26, 2018 across a diverse range of venues in the South West region. For more information, including program details and to buy tickets, visit


Date announced for 2019 Bledisloe Cup at Optus Stadium

One of the biggest events in world sport, the Bledisloe Cup, will be played at the Optus Stadium to an expected sell-out crowd on August 10, 2019. General public tickets to the highly anticipated event will go on sale on October 26, and are expected to be snapped up for what will be the only time the Wallabies and All Blacks play each other on Australian soil in 2019. The State Government, through Tourism WA, secured and is supporting next year’s match, which will be the first time WA has ever hosted a Bledisloe Cup and the first time the All Blacks have played in Western Australia since 1992. The match is expected to attract thousands of people to Perth from the eastern states and overseas. The match will be broadcast across Australia and internationally, providing a great platform to showcase our transforming city and world-class stadium. For more information visit Tourism WA’s corporate website.


Ben Elton's UK film screening a success

Tourism WA’s UK PR team recently worked with Ben Elton to promote his film Three Summers, which was screening at the Edinburgh Film Festival. The team helped secure a number of media interviews for Elton and a screening event for 30 guests. The film, which was set in WA’s Peel region, was promoted to a wider UK audience through 24 TV, radio and print interviews. In the interviews, Elton spoke highly of WA and the Peel region. For the TV interviews, footage from the film was supplied, which showcased the Peel region to UK audiences.


Coral Coast in full bloom

The 2018 wildflower season is shaping up to be the best and biggest display the Coral Coast region has seen in a decade. Botanical experts from Kings Park have forecast the season will begin in early August, with thousands of species on display. The Coral Coast is home to three of Australia's 15 National Biodiversity Hotspots. WA has more than 12,000 wildflower species, 50 per cent of which cannot be seen anywhere else on earth. Visit Australia’s Coral Coast website regularly for information on which flowers are in bloom, driving directions, accommodation ideas and itinerary planning tips.


Community consultation open for Perth Water Precinct Plan

State and local government are developing a Perth Water Precinct Plan for the Swan River and its foreshore between the Narrows and Windan bridges. The plan will guide future improvement of the precinct, its foreshores and abutting private development. The precinct plan’s development, which is being overseen by the Perth Water Vision Group, will include a framework to determine acceptable uses for the area based on defining landscape characteristics, community aspirations and environmental and cultural values. The community and stakeholder consultation period continues until August. Have your say on the Perth Water website


New regional WA images available

New photos showcasing WA’s North West and Coral Coast regions, and the Swan Valley, are now available from Tourism WA’s image library. The additions to the extensive image database, which are available to download for free, include a horse riding tour at Home Valley Station, the Mimbi Caves, Yardie Creek at Cape Range National Park, and several of the Swan Valley’s food and wine producers, to name a few. To view and access these images, you will need to log in to Tourism WA’s image library, then click on this link. If you are new to the Tourism WA image library, register here.


Emerging Tourism Professional program launch

The national body for regional tourism, Australian Regional Tourism, has launched an Emerging Tourism Professionals program (ETP) designed to help attract, retain and mentor young people into regional tourism. The ETP is open to tourism professionals aged 30 and under who are working in the tourism industry in regional Australia, or in a role that primarily focuses on regional tourism. Applicants for the program can apply as part of the private sector or as part of a government role, with the winner receiving an internship with a major tourism organisation and $2,500 to spend on their professional development. Tourism WA will be sponsoring the WA finalist’s travel to the Australian Regional Tourism Convention in NSW in October, where two national winners (one private sector and one government) will be announced. Applications close September 14. Further information is available at the Australian Regional Tourism website.


Expression of Interest for ATE 2019 Famils Program

Tourism WA is developing an extraordinary familiarisation program for ATE 2019 delegates, to showcase the very best of WA. ATE, which is being held in Perth from April 8-12, 2019, is the largest tourism trade show of its kind in the southern hemisphere, attracting about 650 international and domestic buyers and 80 media from more than 30 countries. The event will also bring approximately 1,500 sellers from more than 600 companies to Perth, and is expected to deliver around $9 million to the State’s economy. Tourism WA is encouraging industry to support the ATE familiarisation program by providing product free of charge, or at a significant discount. By showcasing your product, you will have an opportunity to promote it directly to key buyer and media delegates, develop new partnerships and nurture existing relationships. If you are interested in being a part of the ATE19 familiarisation program, complete the Expression of Interest form.


Register now for Australian Cruise Association Conference

The Australian Cruise Association has announced the program for its 22nd Anniversary Conference & AGM, Forging Stronger Relationships, to be held in Broome from September 12 to 14, 2018.  Sponsored by Tourism WA, along with Cruise Broome and Kimberley Port Authority, this year's event will feature outstanding speakers with a capacity to influence deployments, destination growth and economic dispersal. The Australian Cruise Association invites members and non-members to attend the conference. For more information, visit the ACA website.


Entries open for Australian Event Awards

Entries are now open for the Australian Event Awards 2018. As the national awards programs for Australia’s events industry, the awards recognise the country’s best events and achievements by Australians in the global events industry. Eligible events and achievements must have taken place between July 1, 2017 and June 30, 2018 and can be entered into one or more of the 23 award categories. Entries close on August 27, 2018. For more information and to enter visit the awards website. Western Australia also has the chance to be recognised as the best State for events in Australia. Click here for more details on the State or Territory Award.


Marketing manager position available

Aviair, HeliSpirit and their associated companies (Freshwater East Kimberley Apartments, Bungle Bungle Savannnah Lodge, Bungle Bungle Guided Tours, Kimberley Experiences) are looking for a Marketing Manager to be a part of their management team.  In this position, you will be an integral member of the sales and marketing team, providing expertise and direction in all aspects of the companies’ marketing activities. The rapidly expanding group of aviation and tourism businesses operates throughout the Kimberley and Pilbara regions of WA, and into the Northern Territory. To apply, send your application and resume to For more information, visit the Aviar website.


Tourism WA familiarisation coordinator role available

Tourism WA is establishing an appointment pool for Familiarisations Coordinator vacancies that arise within the PR and Famils branch of the division. In this role you will plan and co-ordinate Tourism WA familiarisation itineraries for supported Travel Trade and Media visits from Tourism WA’s key international and domestic markets. You will also liaise with tourism industry and related agencies to attain appropriate in-kind support to facilitate the activities. Appointments may be made on a full-time, part-time, fixed-term contract, with option for extension and/or permanency.Suitable candidates will be placed in an appointment pool, from which opportunities may be offered as vacancies emerge.To apply, visit the Jobs WA website and enter: Pool Ref Pool 2018




Visit Tourism WA’s corporate website for a comprehensive list of workshops, conferences and other events that may be of interest to WA’s tourism industry. To list or update your industry event, email


Workshops coming to South West, Golden Outback and Coral Coast

Tourism Council WA is delivering a range of its industry-relevant training workshops in Margaret River, Bunbury, Perth, Shark Bay, Kalgoorlie and Esperance over the next few months. Workshops being delivered cover a variety of industry-relevant topics, including digital marketing and social media, customer service, tourism boost (introduction to tourism), media and public relations, and China ready. Registrations are now open – visit the website for more information or to register.


AHA 2018 Perth Airport Accommodation Awards for Excellence & Devil's Lair Gala Ball

Monday, August 27: The event, being held at The Westin Perth, celebrates the hotel accommodation industry, showcasing and awarding excellence across WA’s leading venues, their staff, and their commitment to building the State’s reputation as a tourism destination. Guests are treated to a night of elegance, a specially crafted menu and premium beverage offerings, while celebrating the successes of our flourishing hotel accommodation industry. Pricing is $229 per ticket or $1,999 for a table of 10. To buy tickets online, click here or email


FACET’s 2018 ‘Fresh Thinking Culinary Tourism’ Conference

August 30-31: FACET’s 2018 conference will explore the opportunities to grow culinary tourism in WA and showcase food and wine trends in WA, Australia and internationally.  Conference themes include: Opportunities to Grow Culinary Tourism; Culinary Tourism Experience Development; Festival and Event Development and Culinary Tourism Destination Marketing. Delegates will be inspired to work within their business and collaborate within their region to grow culinary tourism in Western Australia. For more information or to register online, visit Facet’s website.


Registrations open for WA Tourism Conference

September 3-5: The WA Tourism Conference returns to the Perth Convention and Exhibition Centre in September. Jointly hosted by Tourism Council WA, Visitor Centres WA, Caravan Industry Association WA, WAITOC and FACET, and supported by Tourism WA, the event will present the opportunity for professional and business development, networking and engagement with industry colleagues, and the chance to hear from industry-leading speakers. As part of the conference, delegates have the opportunity to choose from streams and sessions best suited to their business, with topics covering marketing to China, partnerships in tourism, events, nature-based tourism, attractions, merchandising for visitor centres and more. Registrations are now open – visit the website for more information, or to register.


Secure your spot at World Youth & Student Travel Conference 2018

September 18-21: Registrations are open for the World Youth and Student Travel Conference (WYSTC) to be held in Edinburgh in September. Australian operators who register for WYSTC will automatically be added to Tourism Australia’s ‘Australian Village’ saving operators the cost of a booth at the event. WYSTC is the leading trade event for the global youth, student and educational travel industry attracting more than 600 delegates from around the world. Tourism Australia will also host a roadshow for Australian operators attending WYSTC with details to be announced through Essentials once confirmed.


Australian Indigenous Tourism Conference

October 30-November 2: The ninth Australian Indigenous Tourism Conference (AITC) will be held in Lorne, Victoria from October 30 to November 2, 2018.  Facilitated by WAITOC, hosted by Eastern Maar Aboriginal Corporation and supported by the State Government of Victoria and Outback Academy, the conference will table the opportunities and challenges within the industry and include presentations by tourism industry leaders. For more information, visit the AITC website.


For upcoming Tourism WA sponsored events head to the Tourism WA corporate website.