Who are your customers?

Geodemographic profiling is a lovely term but what does it actually mean? Our blog explores how people’s location can be used to identify likely behaviours, lifestyle needs, and even the best way to communicate with them.

When you use your existing customer data to create an ideal customer model, this kind of profiling can find you potential new audiences or help to retain existing customers as you learn what is important to them.

How close are you to your customers?

This isn’t as simple a question as you’d think, as Simplyhealth found when we worked with them to integrate our TimeTravel travel time and distance data into their “Salesforce” back-office system. Straight line distances on a map are one thing, but creating an efficient sales or delivery network based on actual journey times, is quite another.

Street-level consumer intelligence

Our geodemographic and travel time and distance tools work well at a national or local level, but they are particularly relevant to agents on the ground. We’ve worked with leaflet distribution and fundraising organisations who rely on local location intelligence to clearly define agent territories, and use customer history and profiling to exclude likely complainants from their rounds.

The winner is...

If we had the pleasure of meeting you at the Brand Yorkshire Conference, you are probably wondering who won the prize draw for our mouth-watering Bettys hamper. Well, I’m happy to announce that Jacob from GoPrint3d was the lucky winner. Congratulations Jacob!