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Welcome to this week’s edition of Talking Tourism newsletter.
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Contact registers in place from tomorrow
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Tourism businesses are reminded they will need to have their contact registers in place from tomorrow. This is an extra safety measure against the spread of COVID-19. Anyone who attends these businesses or venues will need to register their contact details. To make this easier, the WA Government has developed the SafeWA app - a free system that uses QR codes to register attendance. Since it was launched, it’s become the most downloaded app in WA. SafeWA can be downloaded from the Apple App Store or the Google Play Store. The use of SafeWA is encouraged, but you can choose to use existing record-keeping systems or paper registers. More
information is available at wa.gov.au. A toolkit is available for businesses which includes heaps of templates, including pull up banners, signage and posters.
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Interstate marketing update
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Following this week’s announcement regarding potential changes to the controlled border, the Tourism WA team is working hard to ensure our Wander out Yonder in WA interstate marketing campaign is targeting East Coast markets at the right time. We have reactivated activity in the states deemed ‘very low risk’, sending the message that WA is ready and waiting for friends and family to visit or return and we can’t wait to see them. Marketing activity in South Australia remains on hold, with the plan remaining flexible to suit the current COVID environment. We’ll continue to monitor the situation across Australia, and our marketing activity will be adapted to suit.
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Supercars revving up for 2021 Perth night race
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Barbagello Raceway will host the Perth Supernight from September 11 to 12 in 2021. The 2019 event attracted a 23 per cent boost in attendance over the three days it was held and also marked Perth’s first night race. Next year’s event will be one of two night races in the 2021 Supercar calendar with the second night race to be held in Sydney. The Perth event is supported by Tourism WA.
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Margaret River hosts Global Eco Asia-Pacific tourism conference
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The 28th Global Eco Asia-Pacific Tourism Conference was held in Margaret River this week, to record numbers. Supported by Tourism WA, delegates attended both in person and virtually with the conference streamed to a live audience. It covered a range of topics, including the impacts of natural disasters and pandemics, best practices and the evolution of ecotourism. Keynote speakers included Tourism Australia managing director Phillipa Harrison, Bushfire Recovery Victoria chief executive officer Lee Miezis, Kingfisher Tours owner operator Rosie Sandover, Managing Director Exceptional Kangaroo Island Craig Wickham and WAITOC chief executive officer Robert Taylor.
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Reminder to have your say on Tourism Bound
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If you attended Tourism WA’s Tourism Bound event on November 18 either in person or online we’d love you to provide feedback via an online survey. The inaugural event brought together government and industry to build a better understanding of the tourism industry, which will aid in the recovery from the COVID-19 pandemic. The survey can be accessed here until Wednesday, December 9. If you were unable to attend and would like some more information, please get in touch with our partnership manager Kym Francesconi.
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Check out Tourism WA’s YouTube channel
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Did you know Tourism WA has its own YouTube channel? Here is where you can find the latest advertising campaigns, marketing updates and highlights of industry sessions like the recent Tourism Bound. There’s also clips of some of our pre-COVID international campaigns, including when we took UK commuters on a virtual tour of WA.
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Aboriginal job opportunities in Dampier Peninsula
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Up to $400,000 funding will go towards developing Aboriginal enterprise and tourism development programs to increase local Aboriginal employment opportunities on the Dampier Peninsula over the next two years. The State Government funding was announced following the official opening of the sealed Broome-Cape Leveque Road on November 26. For more information, read the State Government media statement.
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Website unearths Goldfield region’s gems
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The tourist attractions of the Goldfields-Esperance region are just a click away for visitors planning a trip to the area thanks to a new website. The Goldfields-Esperance Must See, or ‘Our Gems WA’ website, showcases local arts, natural and tourist attractions from Hopetoun to Eucla as well as Ngaanyatjarra Lands and Wiluna. Three self-guided phone app tours are also available through the website including Coolgardie: Mother of the Goldfields, Historical Burt Street and Heartwalk Murals. The website listings and links can be updated by local governments and visitors’ centres with the project adding to the tourism services in the area. For more information, visit the website.
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Register for regional workshops and networking this November
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December: Registrations close tomorrow for Tourism Council WA’s training workshops in the City of Stirling. Join Tourism Council WA in the City of Stirling on December 8 and attend the training workshops to upskill your business, improve your domestic marketing strategy, and improve your business’ online presence. For the full schedule of events and to secure your spot, visit TCWA’s website.
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Final 2020 Tourism Australia webinar
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December 4: The final Tourism Australia webinar for the year will be held tomorrow at 8 am WST (11am AEST). Guest speakers will include Australian Tourism Data Warehouse chief executive Jan Hutton and Echidna Walkabout co-founder and operator Janine Duffy. Tourism Australia managing director Phillipa Gregory will also give an overview of Tourism Australia’s priorities for 2021. Register online here.
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Skål International Christmas event
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December 10: Enjoy lunch with travel and tourism industry friends at the Duxton Ballroom for the 2020 Skål International Perth Christmas networking lunch. City of Perth Lord Mayor Basil Zempilas will be the guest of honour. Tickets to the event include a two course sit down lunch and four hour drinks package. Book here.
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Destination Australia 2021
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March 4: Tourism Australia will host the seventh annual Destination Australia conference on March 4, 2021 at the ICC Sydney. After the unprecedented challenges of 2020, the conference will focus on the future of Australian tourism, with high profile speakers sharing consumer insights, global trends and discussing key opportunities for the tourism industry in a post COVID-19 world. Destination Australia will also be offered online for those unable to attend in person. Watch a recap of last year’s event here and stay tuned for more information on speakers and how to register.
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