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Welcome to this week’s edition of Talking Tourism newsletter.
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Wander Out Yonder interstate campaign update
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Our interstate marketing plan continues to roll out with newspaper ads running this weekend in Queensland, Northern Territory, Tasmania and the Australian Capital Territory. The activity over east is based on our successful intrastate Wander out Yonder campaign. This weekend’s ads will reinforce a “We Are Open” message and drive potential travellers to the Wander Out Yonder WA campaign website. The targeted digital activity continues in those markets where people don’t have to quarantine on arrival in WA and we’re ready to roll out activity as new markets open. A core focus of the interstate plan is to encourage people to reunite with family and
friends in WA, over other parts of Australia. We’re keen to hear from any operators who have seen any increase in business since WA moved to the controlled border on November 14, whether that’s now or in forward bookings. Please email us if you have anything you’d like to share.
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Stay and Play 2.0 campaign launches today
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Our latest campaign to promote hotels, restaurants and events in the Perth region this summer starts today. Marketing includes a 12-page liftout in The West Australian on December 12, metro and regional radio and digital and social advertising. Meanwhile, the Channel Nine weather team has spent the past two weeks road-tripping around our State, discovering new experiences to inspire West Aussies to take a different kind of holiday in their own backyard. This major broadcast partnership is part of the latest Wander Out Yonder campaign. Channel Nine has been spreading the Stay and Play message through weather crosses from its Perth locations. A weather segment at the Old Girls School with Fringe World Festival producer, Justin Marshman, and another at the Doubletree by Hilton Perth Waterfront have already been featured. Tune in tonight for the final weather crosses from Fremantle
at 4pm and 6pm. An update on our Wander out Yonder campaign is available on our website.
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Image: Kevin Laminto
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Spotlight on Perth Festival to encourage city stays
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Tourism WA is againa proud supporter of the Perth Festival in 2021, as sponsors of the City of Lights event – Bilya Beneath. The event will see some of the most iconic locations in Northbridge come to life with changing light projections on buildings, including the Art Gallery of WA, Alex Hotel, Blue Room Theatre, PICA, Rechabite, State Library of WA, State Theatre Centre and the WA Museum Boola Bardip. The Perth Festival released its 2021 program last week. Our upcoming press activity highlights Perth’s summer festival season as a reason to build a ‘stay and play’ itinerary in Perth to encourage city accommodation, tour and experience bookings. The 2021 Perth Festival runs from February 5 to 28. Read more here.
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Follow Tourism WA on LinkedIn
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Did you know we’re on LinkedIn? If you haven’t already, head over to our page and follow us for the latest industry news, Tourism WA updates, networking opportunities, job listings, videos and more. We recently posted a wrap-up video of last week’s Tourism Bound event, where local government and tourism leaders from across the state came together to share their knowledge, ideas, research and success stories to help shape the future of tourism in Western Australia.
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Image: Michael Haluwana, Aeroture
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Boola Bardip opens to the public
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The WA Museum, Boola Bardip officially opened at the weekend giving West Australians their first taste of the new exhibitions and experiences on display in the new building. Boola Bardip means ‘many stories’ in Whadjuk Noongar language and the museum features the stories and perspectives of Aboriginal and Torres Strait Islander throughout. The new museum includes five renovated heritage buildings with a new building to create eight new permanent exhibition galleries as well as a special exhibition gallery, studios and retail, cafe and public spaces. General admission to the Museum is free for the first 18 months. Read more.
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Mandatory contact registers introduced
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Tourism businesses are required to keep a contact register from December 5, 2020, as an extra safety measure against the spread of COVID-19. This means anyone who attends these businesses or venues, including patrons, staff, volunteers and contractors, will be required to register their contact details unless getting take-away. Details required are location, date, name, phone number and arrival time. Email addresses are optional. Businesses and venues have the right to deny entry to anyone who refuses to provide their contact information. The contact register records will be held for 28 days, before being disposed of under data privacy laws. To help out with this, the WA Government has developed the SafeWA app. This is a free system that uses QR codes to register attendance. It's not mandatory to use Safe WA, but it is encouraged. SafeWA can be downloaded from the Apple App Store or the Google Play Store. Find out more.
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New tourism association launched
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Earlier this week, tourism industry members, corporate sponsors and supporters came together at Karri Valley Resort Pemberton for the launch of the Southern Forests & Valleys Tourism Association. The event was originally scheduled for March, but postponed due to COVID-19. The organisation has a vision for the Southern Forests and Valleys to become an “internationally recognised region” with a “thriving and sustainable tourism industry.” The association has developed new branding and digital assets for the region as well as a new website. The organisation’s current projects include marketing support of Jetstar services through the Busselton Margaret River Airport and facilitating the filming and screening on SBS television for the ‘Trail Towns’ program in 2021. Read more.
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New COVID testing for hotel quarantine staff
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A new COVID-19 testing program is now underway to better protect hotel staff. The new program is in addition to existing safety measures and requires security and cleaning staff at all State-run quarantine hotels to be tested every seven days. All other staff employed at State-run quarantine hotels already have access to testing under the DETECT Borders program. Frontline workers can receive asymptomatic testing at COVID-19 clinics at any time as often as every seven days. The extra layer of testing will make sure any transmission of illness is identified and managed quickly to limit any further transmission. Read more here.
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Register for regional workshops and networking this November
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December: Registrations are now open for Tourism Council WA’s training workshops and the Tourism Connect networking function throughout the region this December. Attend the training workshops to upskill your business, then join Tourism Council CEO Evan Hall at the networking event to discuss important industry issues. Join Tourism Council WA in Wanneroo (December 2) and Stirling (December 8). For the full schedule of events and to secure your spot, visit TCWA’s website.
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WAITOC holds Annual General Meeting
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December 1: The Western Australian Indigenous Tourism Operators Council (WAITOC) will hold their Annual General Meeting on Tuesday 1 December at 5.30pm at the Crown Convention Centre. For RSVPs and further details, please email admin@waitoc.com. Refreshments and networking will follow the completion of the presentations.
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Global Eco Asia-Pacific Tourism Conference
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December 1-3: More than 60 speakers will present at the Global Eco Asia-Pacific Conference in Margaret River from December 1. The event will be held as a live conference for West Australians and eligible eastern states participants, and as a virtual conference for those unable to make it. The program has a focus on building the domestic market and rebuilding inbound markets. Presentations will be made by operators who have faced natural disasters, as well as the COVID-19 pandemic.
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Tourism Council WA’s Xmas Tipple
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December 4: Registrations are closing soon for Tourism Council WA’s Xmas Tipple. Don’t miss out on your chance to join the tourism industry’s biggest Christmas party on December 4. Xmas Tipple is the time to catch up and relax with others in the tourism industry and reflect on the year that was. Join Tourism Council WA for great local beverages, an array of food, and amazing prizes. For more information and to register for the event, visit TCWA’s website.
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Skål International Christmas event
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December 10: Enjoy lunch with travel and tourism industry friends at the Duxton Ballroom for the 2020 Skål International Perth Christmas networking lunch. Tickets to the event include a two course sit down lunch and four hour drinks package. Book here.
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Destination Australia 2021
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March 4: Tourism Australia will host the seventh annual Destination Australia conference on March 4, 2021 at the ICC Sydney. After the unprecedented challenges of 2020, the conference will focus on the future of Australian tourism, with high profile speakers sharing consumer insights, global trends and discussing key opportunities for the tourism industry in a post COVID-19 world. Destination Australia will also be offered online for those unable to attend in person. Watch a recap of last year’s event here and stay tuned for more information on speakers and how to register.
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