#CreativeCanada puts its hand in the hand of Netflix. Heritage minister Mélanie Joly unveiled government plans to help Canadian creators compete in the digital world, with a deal that includes Netflix promising to dedicate $500 million to the cause. Never mind that Netflix claimed last year that it was already spending this kind of money within Canada. (It’s still a 180-degree turn from a showdown three years ago at the CRTC.) Now, following TIFF, where the streaming service seemed like the main artibter of the industry, Netflix seems quite eager to dictate what’s defined as culture: