Around the web
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Guerilla Marketing

Captivating captive audiences at airports around the world

Around the world, dozens of companies are putting their messages in front of captive audiences at the airport as they wait for their luggage to arrive. Some are on the conveyor belt, like the cool image here, and some are pieces that tumble onto the carousel. (Well, we have to look at SOMETHING for 20 minutes as we wait for our luggage to show up!)

As time goes on, we're gonna see more ways to be exposed to more marketing messages. But if they're done well, we don't mind!

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Twitterati

How to make $10,000 per tweet

Who would pay someone $10,000 per tweet to plug their company? "QuickTrim" pays Kim Kardashian that much. They sell a drink that's designed to help rid the body of "excess water weight, belly bloating and intestinal bulk."

Of course, neither QuickTrim, nor Kardashian let on about the financial arrangement. Not that paid spokespeople are new, but being paid marketing through social media is. But now social media marketing is bound by rules, so we see what's really in it for the celebrities.

At Sevell + Sevell
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Website

Dr. Dana: Plastic Surgeon

We've just completed a website for the lovely Dr. Dana Goldberg, a plastic surgeon in West Palm Beach, Florida. It's a simple site, but one that allows her to update the site without any knowledge of html coding, websites or quantum physics, so she can focus on her patients.

And we know what you're thinking, and the answer is No! We are NOT doing an "exhange of services" for this wesbsite... but thanks for asking!