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Welcome to this week’s edition of Talking Tourism newsletter.
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Long way to the top for Highway to Hell event
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Tourism WA-sponsored event, Highway to Hell - Perth Festival’s 2020 closing event, was announced Best Cultural Event at the Australian National and State Event Awards last night. The 2020 Perth Festival took place from February 7 to March 1, culminating in a massive street party honouring AD/DC and Bon Scott. About 150,000 people attended the Festival closing event, which saw 10km of Canning Highway turned into the world’s longest stage on the 40th anniversary of Bon Scott’s being laid to rest in Fremantle’s cemetery. The ICC Women’s World Cup, with five of its games hosted in Perth, took out Best Australian Event of the Year and Best Sporting Event. Other Tourism WA-sponsored event finalists included the 2019 Manchester United Tour at Optus Stadium and the 2019 Perth Bledisloe Cup at Optus Stadium. Congratulations to the event holders Perth Festival, the ICC T20 World Cup LOC, Optus
Stadium and Rugby Australia. Read the full story on our website.
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Fremantle on the agenda for Tourism WA visit
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Tourism WA's Board is experiencing the best of Fremantle on a three-day visit organised with the help of the City of Fremantle. The visit kicked off yesterday with a presentation from the City of Fremantle to update the Board on progress with the City’s destination marketing strategy and the 'THIS IS FREMANTLE’ brand, followed by a Fremantle Tram tour of Fremantle’s new venues and attractions. Today the Board is holding its annual strategy session, followed by a Board meeting on Friday. Tourism WA Chairman Nathan Harding said it was beneficial for the Board to see Fremantle's transformation first-hand.
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Our Story ‘Deep Dive’ sessions continue
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Round two of Tourism WA’s Our Story ‘Deep Dive’ workshops is underway, with our team visiting Three Springs and Merredin over the past two weeks. The interactive workshops are designed to inspire regions to explore their tourism offerings through fresh eyes and discover their unique contribution to The Spirit of Adventure. The sessions help WA develop a strong tourism brand that inspires more travellers to visit and travel around the State. Sessions are continuing over the next few weeks in Kalgoorlie, Coolgardie, Dwellingup and Karratha. If you’re interested in hosting an Our Story – Deep Dive Session in your region, please email us.
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Social campaign boosts local tourism businesses
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Our international and digital teams have created a social media campaign, Adventure Awaits. This campaign was designed to share the stories of tourism businesses and their passion for what they offer. More than 30 operators are featured, including small businesses with limited marketing capacity.
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Virtual training continues in the UK
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Our UK team has continued to provide virtual training sessions over the past four months to engage travel agents across the country and keep Western Australia top of mind. Working alongside key distribution partners such as Dnata Travel Group, Trailfinders, Tourism Australia and PATA, the team has trained more than 300 agents in a variety of Zoom webinars and virtual trade shows. Agents were trained on epic WA road trips, otherworldly nature and wildlife experiences.
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Dwellingup a trailblazer for mountain biking
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A network of new mountain bike trails was officially opened last week at Lane Poole Reserve. The 35km network is part of the $8.4 million Dwellingup Adventure Trails project and includes a range of trails suitable for beginners to advanced riders. In addition, Dwellingup Adventures has been announced as the proponent of a pop-up trail centre in the reserve. This will include a kiosk, bike and canoe hire and will link with the proposed trail centre in the Dwellingup town site. Canoe launching facilities have been replaced at Island Pool in the reserve, improving visitor access for canoeing and swimming. The three-year Dwellingup Adventure Trails project is jointly funded by the State Government, the Shire of Murray and the Australian Government. Read more here.
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$1 million funding for regional events now available
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Event holders from around the State are encouraged to apply for the 2021-2022 Regional Events Scheme funding round. Supported by the State Government, through Tourism WA and the Regional Events Program, the initiative provides funding for smaller and developing WA events. A total of $1 million of funding is available through the scheme, including $150,000 for the Regional Aboriginal Events Scheme (RAES). Event holders can apply for funding for events held between July 1, 2021 and June 30, 2022. Applications close at 5pm WST on Tuesday, December 1, 2020. For more information visit Tourism WA’s website.
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Program puts domestic market in spotlight
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Tourism operators can strengthen their knowledge of domestic distribution through a series of online Domestic Ready workshops. Offered through the Australian Tourism Export Council (ATEC), the five module program will be offered nationally and will focus on the areas of consumer marketing, product distribution and pitching tourism product. The program is suitable for operators who offer both new and pre-existing product and provides a refresher on the domestic marketplace. For more information, go to the ATEC website.
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National Japan Host program upskilling tourism businesses
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Australian Tourism Export Council (ATEC), in partnership with Tourism Australia, is offering tourism businesses a chance to build their knowledge of the Japan market. The successful Japan Host program was launched by Tourism WA in 2019, in partnership with Japan’s leading travel wholesalers, Japan Yonshakai. The program is now offered nationally, supported by Tourism Australia, with online workshops beginning in Queensland this month. Graduates will receive digital badging to display their market readiness. Registrations and dates for workshops across the country are available here.
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Business Events Perth funding available
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For a limited time, Business Events Perth is offering funding support to organisations to host local business events. Funding of up to $30 per delegate is available. Funds can be used towards conferences, exhibitions or tradeshows, workshops and seminars, as well as corporate meetings and incentive group events with a business event program. Events must be held in Western Australia before June 30, 2021. For more information, contact Business Events Perth on 08 9218 2900 or visit the website.
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Include your industry event in our calendar
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If you have a tourism industry event that you’d like to spread the world about, get in touch with us to have it included in the events section of Talking Tourism and on our corporate website. We’re happy to use our resources to promote trade events, training for tourism operators, workshops, industry briefings, networking opportunities and award night presentations. Tourism Australia has also developed a nation-wide industry events calendar focusing on trade activities. Visit Tourism Australia’s website to view the calendar. To list or update your industry event with Tourism WA, email us.
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Australian Regional Tourism Online Convention
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October 27 - 29: Registrations are now open for the virtual 2020 Australian Regional Tourism (ART) Online Convention. This year’s convention theme is ‘Building resilient and adaptive communities that thrive.’ The convention provides a way for regional tourism organisations and other tourism professionals to discuss the future of regional tourism in Australia. For more information, visit the website.
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Perth Region Tourism Organisation AGM
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October 28: The Perth Region Tourism Organisation Inc (Destination Perth) will host its Annual General Meeting for members at the Duxton Hotel on October 28, at 5pm. To view the agenda for the meeting click here. The meeting will be followed by networking opportunities. Please RSVP by email to marketing@experienceperth.com or by phone 9321 9120 by Wednesday, October 21, 2020.
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Register for regional workshops and networking
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November: Register now for Tourism Council WA’s training workshops and Tourism Connect networking events throughout the region this November. Attend the training workshops to upskill, then join Tourism Council WA CEO Evan Hall at networking events in Esperance (November 2), Northam (November 11), and Dwellingup (November 17). For the full schedule of events and to secure your spot, visit TCWA’s website.
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City of Joondalup Business Forum
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November 5: The City of Joondalup is hosting an interactive panel discussion at Joondalup Resort on its plans to grow a resilient visitor economy. Minister for Tourism and Small Business Paul Papalia and some of Western Australia’s leading advocates for the visitor economy will take part in the discussion. Register and make payment for this event here.
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Global Eco Asia-Pacific Tourism Conference
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December 1-3: More than 60 speakers will present at the Global Eco Asia-Pacific Tourism Conference in December. The event will be held in Margaret River as a live conference for West Australians and as a virtual conference for interstate or international delegates. The program's focus is on building domestic markets and rebuilding inbound markets. Presentations will be made by operators who have faced natural disasters, as well as the COVID-19 pandemic.
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Tourism Council WA’s Xmas Tipple
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December 4: Save the date for Tourism Council WA’s Xmas Tipple. The tourism industry’s biggest Christmas party, Xmas Tipple is the time to catch up and relax with others in the tourism industry and reflect on the year that was. To register for this event visit TCWA’s website.
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