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Welcome to this week’s edition of Talking Tourism newsletter.
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National radio presenter takes on Coral Coast highway
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Tourism WA has launched the second phase of a domestic Road Trips campaign, in partnership with national broadcaster Macquarie Radio Network. Last November, Tourism WA supported radio presenter Steve Price’s trip to the South West, where he broadcast live shows from Albany and Bunbury. This second part of the campaign sees Steve taking on the “Coral Coast highway” from Perth to Ningaloo Reef and back. Key stops on his road trip include Exmouth, Coral Bay, Cape Range National Park, Monkey Mia and Geraldton. His shows will include heaps of information about travelling in WA, including interviews with local operators. His national program, Nights with Steve Price, is broadcast on 3AW (Sydney), 2GB (Melbourne) and 4BC (Brisbane), and 47 regional locations in NSW, VIC and QLD. The campaign also includes commercial radio ads, press and social activity that will drive conversion via travel
packages with Helloworld. One of Steve’s highlights of the trip was swimming with whale sharks at Ningaloo Reef. Check out the video here.
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Aboriginal tours and experiences launched at Kings Park
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New Aboriginal tours and cultural experiences were launched in Kings Park and Botanic Garden (Kaarta Koomba) this month. Nyungar Tours and Go Cultural Aboriginal Tours and Experiences, both owned and operated by local Aboriginal people, began earlier this month and are already proving popular. These new initiatives to promote Aboriginal culture and knowledge are in response to a growing interest in Aboriginal culture from locals and tourists. Environment Minister Stephen Dawson said: “With a long Aboriginal history and deep spiritual connections for the Wadjuk Nyoongar people, Kaarta Koomba is an ideal location in which to immerse visitors in this
ancient element of Western Australian culture.” Aspects of Kings Park gallery will also begin stocking works by Aboriginal artists. Read more in the Environment Minister’s media statement.
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Cycle trail hub set for Shire of Nannup
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The State Government is partnering with the Shire of Nannup to establish Nannup as a trails hub for cyclists. The State Government has committed $15,000 from the Forests Products Commission (FPC) and $133,000 from Lotterywest, which will go towards the development of a cycling masterplan and the preparation of documents to sanction cycling trails in the Shire of Nannup. The trails hub is set to increase tourism and stimulate the local economy, as well as engage communities and strengthen the relationship between active forest users and forest management practices. The FPC is committed to supporting tourism opportunities in regional areas connected to WA's forestry industry to support jobs and regional economies. Read more in the Forestry Minister’s media
statement.
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Top Tourism Town Awards nominations now open
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Visitor Centre Western Australia members are invited to submit an entry for the 30th Annual GWN7 Top Tourism Town Awards, which aim to showcase Western Australia’s towns and cities, recognise their commitment to encouraging tourism, and increase visitation to these destinations. The awards provide an opportunity for you to showcase your community and highlight the importance of tourism to your destination. There are two major awards in the 2019 program – the Top Tourism Town Award and the Emerging Tourism Town Award. The winners of both awards will be presented at the 2019 WA Regional Tourism Conference Dinner in September. For more information and to nominate, click here.
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Show me the WAy workshops over east and in NZ
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Tourism WA and sellers from around the state spent last week training more than 220 agents and 110 key buyers and media across events in Sydney, Melbourne and Auckland. 31 local products and regional tourism organisations attended the Show me the WAy Workshops, which comprised a series of one-on-one appointments with frontline agents and key buyers in Sydney and Melbourne. Appointments were also hosted with agents and wholesale consultants in Auckland, as well as a VIP breakfast with key media, airline and trade partners from across New Zealand. The aim was to educate agents about how to package a WA itinerary, shine a spotlight on the transformation of Perth and introduce other new products from across Western Australia.
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Caravan convoy rolls in to Perth
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Tourism WA and Singapore Travel Agency Chan Brothers recently partnered to promote Western Australia in a television series called The Distance Between. As part of the partnership, a caravan convoy was organised with Chan Brothers to promote travelling around Western Australia. The convoy, which included one of the stars of the show, Shane Pow, hit the road last weekend. The eight-day itinerary follows the destinations that were featured in the drama series, including Geraldton, Pink Lake and Swan Valley. For a sneak peek, view the show reel here.
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Qantas explorers campaign in US
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Tourism WA has partnered with Qantas to entice Americans to visit Perth and explore regional parts of the state, including Exmouth, Geraldton and Broome. The campaign is part of a broader Qantas campaign to drive travel to Australia and includes a sweepstakes competition to become a #QantasExplorer, digital, eDM and social placements. Key to the campaign is a hosted influencer visit to generate content in Perth and Ningaloo. The Explorer Pass allows US visitors flying Qantas to take advantage of affordable Perth and regional WA fares once booking an international flight to Australia.
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Mobile coverage boost for remote tourism destinations
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Eleven remote Aboriginal communities, which are also tourism destinations, will be able to access boosted mobile coverage as part of a recent partnership between the State Government and Optus. Through the partnership, services will be upgraded to 4G at nine locations throughout the Kimberley, Pilbara, Gascoyne and Goldfields-Esperance regions. Alexander Bay and Parrngurr will have 4G installed for the first time. More information here.
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Online bookings now available for Karijini National Park
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Visitors to Karijini National Park can now book their place at Dales Campground online with a new online booking system. Last financial year, there were more than 350,000 visits to the national park, which is the second largest park in Western Australia. The campground has 140 individual sites, and is close to Circular Pool and Fern Pool recreational sites as well as a lookout with universal access.
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International market profiles available online
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Have you ever wanted to find out more about the profile of international visitors coming to WA? What experiences appeal to them, how they plan and book their trip, why and when they visit, as well as their travel habits? Our new International Market Profiles are now available on online, updated with 2018 data.
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Tourism Australia social media updates
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Tourism Australia’s social media team is preparing a series of video updates for industry and is inviting Australian tourism businesses to nominate topics of interest. The survey is open until tomorrow, June 7.
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Accreditation to re-brand in 2019
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Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program will be re-branded to better promote your business. The new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business. To find out more, visit the website.
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Skal International networking dinner
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June 13: Skål International Association of Travel and Tourism Professions Perth will be hosting a ‘Networking Dinner at Sunset’ at the Rendezvous Hotel in Scarborough. The event includes a two course dinner and two hour drinks package and is open to all in the travel and tourism industry. Special room rates are available at the Rendezvous Hotel for those wanting to stay the night. Register for the dinner and make payment here.
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Registrations for Perth Network@Night close soon
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June 18: Registrations for Tourism Council WA’s Network@Night close at 5pm, June 12. Mix and mingle with your industry colleagues, make new connections and meet TCWA’s preferred suppliers, with a chance to win great prizes. For more information and to register, visit the website.
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ATEC presents wine conference in South Australia
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June 18-20: The Australian Tourism Export Council (ATEC), in partnership with Wine Australia and the South Australian Tourism Commission (SATC), is proud to present the ‘National Wine Tourism Conference: Beyond the Barrel’. This three-day conference, being held in South Australia, will feature business meetings, conference sessions and networking events and opportunities. For more information contact the ATEC team or register here.
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Money In Sport event in Perth for first time
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July 16: Money In Sport will be coming to Perth for the first time this July, bringing together a panel of executives from international and domestic sport. Money In Sport: Perth, will provide access and insights from those in charge of growing their sporting clubs and brands, securing major events, delivering mutually beneficial and unique partnerships and delivering on-field success. The event will be held in the River Room at Optus Stadium. For more information and to buy tickets, visit the website.
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Wine exports and tourism workshops on offer
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Wine Australia's Growing Wine Exports and Growing Wine Tourism is holding workshops and webinars in Perth, Swan Valley, Margaret River and Albany until July. These are practical, hands-on, wine-specific and packed full of case studies, market insights and tools to help businesses grow their exports and develop their wine tourism products and services for the inbound tourism market. Register now for a national webinar or a workshop in your region.
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Register now for North American Australia Marketplace 2019
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August 26-29: Registrations are now open for the North American Australia Marketplace 2019, being held in Los Angeles from August 26 to 29. This annual event brings together more than 100 North American buyers and 100 Australian tourism products and experiences. Visit the website to register. Tourism WA will also host a Show Me The WAy workshop to key distribution partners on America’s east coast from August 18 to 23, so save the date. More details on this workshop will be circulated soon.
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WA Tourism Conference heading to Karratha
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September 16-18: The 2019 WA Tourism Conference, which is supported by Tourism WA, will be held in Karratha in September. Following a competitive tender process, the City of Karratha was awarded the event in recognition of its significant commitment to growing the region’s tourism capacity and offering. To assist tourism businesses from across WA to attend the event, the City of Karratha is offering a subsidy for those who will be flying or driving long distances. More details on the event will be announced soon.
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Australia Marketplace South East Asia 2019
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September 30-October 2: Seller applications are open until Thursday, June 13 for Australia Marketplace South East Asia 2019, formerly known as Walkabout South East Asia. The event will be held in Kuala Lumpur from September 30 to October 2 and includes pre-scheduled appointments between buyers and sellers, and opportunities to network at the official event functions. Australia Marketplace South East Asia is an opportunity for the Australian tourism industry to establish business relationships with key qualified travel agencies and tour operators from Indonesia, Malaysia and Singapore.
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Save the date - Australia Marketplace China 2019
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November 11-15: Australia Marketplace China and Australia Premium Showcase China, provide an opportunity for representatives from the Australian tourism industry to establish business relationships with key decision makers from China, including Hong Kong and Taiwan. Applications to attend will open late May. The Australia Marketplace China website will be updated with further details soon.
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