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Welcome to this week’s edition of Talking Tourism newsletter.
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Sculpture by the Sea 2020, artist April Pine
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Tourism WA shares interstate marketing plans
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Tourism WA’s Managing Director, Derryn Belford, this morning hosted an update on our interstate marketing plan. The plan is an exciting first step in attracting out-of-state visitors to WA and aims to take advantage of what is expected to be pent-up demand from the visiting friends and relatives market. The Wander out Yonder in WA campaign will promote Western Australia to the first five markets that can travel here without having to quarantine on arrival (Queensland, Northern Territory, South Australia, Tasmania and Australia’s Capital Territory) and is based on the successful intrastate Wander out Yonder campaign. One core focus of the plan is to encourage people to reunite with family and friends in WA, over other parts of Australia. Today’s update also covered the latest information on requirements for visitors coming into the State and industry preparedness, including COVID-Safety
measures. Find out more about the Wander out Yonder in WA on our corporate website.
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Get set for Tourism Bound
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We are proud to host local government and industry partners at the upcoming Tourism Bound forum. This unique invitation-only event, being held on November 18, will offer local government representatives the opportunity to connect with a variety of tourism organisations, to understand how the tourism industry works. They will also discover how to leverage the many campaigns and destination marketing activities on offer. The day is designed to strengthen relationships, generate ideas, and discover how we can all collaboratively shape the future of tourism in our incredible State. A full wrap-up of TOURISM BOUND will be included in next week’s Talking Tourism.
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International market updates
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Tourism WA has released an updated suite of international market videos that have been developed by our country managers across the globe. These include China, Germany, Hong Kong, Indonesia, India, Japan, New Zealand, Singapore/Malaysia, UK and USA. These videos will provide valuable insights into Tourism WA’s market objectives, plans, current market climate and tips on how to better engage with international visitors. See them here.
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Keeping WA top of mind in Hong Kong
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We’ve partnered with Cathay Pacific and Viu TV to launch a five-episode program to Hong Kong viewers, to keep WA top of mind for when the time is right to travel. Viu TV is one of the top Cantonese TV stations in Hong Kong with more than 4 million monthly active users. The program, titled WA on the Road, appeals to Tourism WA’s key target audience of adults aged 25 to 45 years. It shows a range of road trips featuring breathtaking WA landscapes, world-class culinary experiences and unique wildlife adventures in the South West, the Coral Coast, Perth and surrounding regions. We also worked closely with key agents in Hong Kong to develop self-drive itineraries that traced the journeys featured in the program.
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Pro-active PR puts WA on travel wish lists
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We have been busy keeping WA on travel wish lists by meeting and pitching ideas and content to media from around Australia and the globe. The TravMedia Australia inaugural International Media Marketplace (IMM) Virtual Australia event saw us connect with travel and lifestyle journalists from key publications such as Fairfax Traveller (The Age & Sydney Morning Herald), Escape (News Corp), New Zealand Herald, BBC Travel, Australian Traveller and Signature Media. Our Singapore/Malaysia team also took part in TravMedia Asia’s IMM, to connect with travel and lifestyle media from across South East Asia via virtual one-on-one appointments. We also hosted around 25 media and influencers at a networking lunch for the WA branch of the Australian Society of Travel Writers at the State Buildings.
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Nominate now for WA Tourism Awards
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Give someone in your team who goes above and beyond, the recognition they deserve by nominating them in an individual category of the 2021 Perth Airport WA Tourism Awards. The awards are sponsored by Tourism WA and there are four individual categories to choose from: Individual Excellence in Customer Service, Individual Excellence in Aboriginal Tourism, the Sir David Brand Young Achiever Medal and the FACET Golden Guide Award. Winners will be announced at the 2021 Perth Airport WA Regional Tourism Conference Dinner in Geraldton on May 4, 2021. For more information, including how to nominate, visit the Tourism Council WA website. Nominations are also open for the GWN7 Top Tourism Town Awards.
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List your Work and Wander jobs online
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If you’re an employer with jobs on offer, now is the time to list them online to coincide with the next phase of the Work and Wander out Yonder campaign. The campaign is currently in market and will run until January 15 through online marketing and radio ads. It has been timed for the summer holiday period to get the attention of students finishing up their studies for the year and keen to experience a working holiday. The campaign encourages young people to explore regional WA and take up jobs in hospitality, tourism and agriculture. It directs people to the Work and Wander website to search for regional jobs via recruitment sites including Seek, Studium and Gumtree. To connect with these prospective workers, visit the Work and Wander website and click on the
Information for Employers link.
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Freo launches Christmas campaign
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The City of Fremantle has launched a 2020 Christmas video as part of the City’s campaign to drive visitors to Fremantle in the lead up to Christmas. The video captures the Fremantle’s brand pillars of spirit, soul and sea and positions the city as WA’s best open-air shopping precinct with beautiful retail stores, heritage streets and inner-city beach. It features Santa Claus doing his Christmas shopping in Fremantle’s boutique retail stores purchasing gifts, having presents wrapped and trying on boots. Santa is seen at the end of the day relaxing on Bathers Beach with a glass of champagne and enjoying one of the best shows on earth, a sunset over the Indian Ocean. Watch the video here.
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Aboriginal and Dual Naming Guidelines launched
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WA now has Aboriginal and Dual Naming Guidelines for naming Western Australian geographic features and places. The guidelines have been developed by the State Government in consultation with local governments, Aboriginal organisations and other key stakeholders and provide tools for identifying opportunities for Aboriginal place naming, as well as how to implement them. By capturing and recording the original place names and their relationship to geographical features and places, the guidelines will help recognise and preserve Aboriginal cultural heritage. The guidelines are available here.
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Call for ecotourism proposals for Wellington National Park
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Private sector proposals are sought to develop ecotourism and adventure activities in Wellington National Park near Collie. The initiative is part of the $10 million Collie Adventure Trails initiative to establish Collie as a premier trail adventure town. Applications that will be considered include, but are not limited to, zip lines, high rope courses, facilities and services in the national park to support visitor trail use, and low-impact accommodation. The Parks and Wildlife Service at the Department of Biodiversity, Conservation and Attractions is calling on commercial operators to register their interest before December 3, 2020. Suitable applicants will then be invited to submit detailed proposals. To register interest or find out more, visit the Tenders WA website.
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Development opportunities in Collie
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The Shire of Collie is seeking Expressions of Interest from experienced tourist accommodation developers and operators to develop and operate an eco-tourist accommodation facility near Minninup Pool in Collie. Two sites are being proposed for development and operation via a lease agreement with the Shire of Collie. Area 1 (the old hockey ground) is to be developed for camping and chalet accommodation and Area 2 (Kings Park) is to be developed for high-end off-the-grid boutique accommodation. Collie is home to a variety of outdoor attractions and adventure opportunities including world-class hiking trails, an off-road cycling track and a popular water skiing spot. For more information, visit the Shire of Collie web page or contact Katya Tripp, Project Officer via email. Submissions close 5pm, Wednesday December 23, 2020.
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Guniyan Binba Conservation Park Plan
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A joint land management plan has been launched for Guniyan Binba Conservation Park in Broome to protect unique wildlife, celebrate cultural values and landmarks, and deliver sustainable nature-based tourism opportunities. Spanning 2,511 hectares within the Yawuru conservation estate, Guniyan Binba Conservation Park is an inter-tidal reserve located from north of Broome to Willie Creek. The land will be jointly managed by Nyamba Buru Yawuru, the Shire of Broome and the Department of Biodiversity, Conservation and Attractions' (DBCA) Parks and Wildlife Service. Under the plan, Yawuru rangers will work on country to manage the land and protect important cultural heritage sites through a blend of traditional practices and modern science. Read more in the media
statement.
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Upgrades begin to mountain bike trails
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Work has begun on new trails at popular mountain biking spots The Pines in Margaret River and the Goat Farm in Perth Hills. 13 new trails totalling 16km will be constructed at the Pines, with the first stage on track to be finished at the end of the year. Phase one of trail development started this month at the Goat Farm on 11 new trails totalling 14km in length. When complete in around mid-2022, the Goat Farm will have a variety of trails at various difficulty levels. Trail riding is one of the world’s fastest growing sport and recreation pursuits and the new trails are expected to be a big tourism drawcard. Read more in the media statement.
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New grants support digital innovation
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Digitally innovative tourism businesses can apply for a new grant program launched to support the technology-led ideas of businesses in rural and remote Australia. The Innovate with nbn Grants Program recognises and showcases individuals, businesses or organisations that are lifting digital participation and stimulating regional communities with funding to help develop their idea. The grants have seven categories, with one focussed on tourism. Category winners will receive a $10,000 grant, with an overall grant of up to $25,000 for the most outstanding application across all categories. Find out more here.
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City of Joondalup holds forum to help boost visitors
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About 200 representatives from Joondalup’s leisure, education and commercial sectors attended the Joondalup Business Forum this week to hear about the City’s new plan to grow the visitor economy. Tourism and Small Business Minister Paul Papalia joined leading advocates to share insights into building a thriving and resilient visitor economy. The event was supported by Business Events Perth. A copy of the plan is available on the City of Joondalup's website.
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Positions available on Australia’s South West Board
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Australia’s South West (ASW) is seeking Expressions of Interest for two available skills-based Board positions beginning in February 2021. The candidates will be selected by the Board, based on the required skill sets aligning with ASW’s strategic goals. The Board is focusing on the skills of: finance and accounting, business relationships and networks, strategic technology and tourism industry knowledge and experience (desirable). Interested applicants should follow the instructions in the nomination pack. Nominations must be received by the Chief Executive Officer by 5pm on Tuesday, November 24, 2020 and all eligibility criteria met for the nomination to be deemed valid.
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Register for regional workshops and networking this November
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November: Registrations are closing soon for Tourism Council WA’s training workshops and Tourism Connect networking functions throughout the region this November. Attend the training workshops to upskill your business, then join Tourism Council CEO Evan Hall at networking events to discuss important industry issues. Join Tourism Council WA in Dwellingup (November 17), registrations closing tomorrow, and Chittering (November 24). For the full schedule of events and to secure your spot, visit TCWA’s website.
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Online workshop – Growing wine tourism and exports
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November 17-20: Wine Australia in partnership with ATEC and Hydra Consulting have combined the popular ‘Growing Wine Tourism’ and ‘Growing Wine Exports’ programs, to deliver new-look hybrid online workshops that cover both wine export and wine tourism training at introductory and advanced levels. The training comprises four, three-hour online sessions and participants can choose to select only Wine Tourism or Wine Exports. Find out more and register for the workshops here.
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FACET celebrates 30th birthday
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November 21: The Forum Advocating Cultural and Eco-Tourism Inc (FACET) is inviting members of the tourism industry join them in celebrating their 30th birthday with an event at the Claremont Yacht Club. The evening begins at 6.30pm with drinks followed by a buffet dinner and entertainment. Find out more information and register here.
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Global Eco Asia-Pacific Tourism Conference
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December 1-3: Interstate delegates from approved states and territories can now attend the live Global Eco Asia-Pacific Conference in Margaret River this year, with the controlled border arrangement coming in to place on November 14. More than 60 speakers will present at the conference, in a vote of confidence for the ecotourism industry. The event will be held as a live conference for West Australians and eligible eastern states participants, and as a virtual conference for those unable to make it. The program has a focus on building the domestic market and rebuilding inbound markets. Presentations will be made by operators who have faced natural disasters, as well as the COVID-19 pandemic.
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Tourism Council WA’s Xmas Tipple
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December 4: There’s only two weeks left to register for Tourism Council WA’s Xmas Tipple. The tourism industry’s biggest Christmas party, Xmas Tipple is the time to catch up and relax with others in the tourism industry and reflect on the year that was. Join Tourism Council WA for great local beverages, an array of food, and amazing prizes. For more information and to register for the event, visit TCWA’s website.
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Skål Christmas event
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December 10: Enjoy lunch with travel and tourism industry friends at the Duxton Ballroom for the 2020 Skål International Perth Christmas networking lunch. Tickets to the event include a two course sit down lunch and four hour drinks package. Book here.
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Destination Australia 2021
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March 4: Tourism Australia will host the seventh annual Destination Australia conference on March 4, 2021 at the ICC Sydney. After the unprecedented challenges of 2020, the conference will focus on the future of Australian tourism, with high profile speakers sharing consumer insights, global trends and discussing key opportunities for the tourism industry in a post COVID-19 world. Destination Australia will also be offered online for those unable to attend in person. Watch a recap of last year’s event here and stay tuned for more information on speakers and how to register.
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