Summer media “stay-cation”

Summer’s coming – but that doesn’t mean PR goes on vacation. At Eastwick, we believe that summer is prime time to dig deep by updating content, creating new assets, and doing the groundwork needed for the busy months ahead. We share a few “seize the moment!” tips below, and have reached across the Eastwick team for actionable ways to make the most of the gift of time that summer can sometimes bring.

“Decide on one big thing you want to accomplish and strategize with your team on how to achieve it.” – Jenn Lovelace, Associate

“We often help businesses foresee and plan for growth by working with them on Q3 research studies.” – Heather Kernahan, SVP

“Think about how visuals can get audiences to pay attention and help your stories stand out from the pack.” – Sarah Goodman, Associate

“If you don’t have product news, summer is great for summit dinners: exec sit downs where everyone eats a lot and discusses the future.” – Michael Kanellos, VP

“Summer is a great time to audit web pages and see how content is performing.” – Scott Thornburg, Account Coordinator

Read more on the Eastwick blog.

PR & Startups…BFF or not?

PR and startups? Match made in heaven or oil and water? Seems there are different ways to see this important equation, but the advice from Eastwick: be clear on what you’re looking to achieve and get the relationship right. We weigh in on this hot topic in this blog post with advice that any startup – heck, any tech business – should heed.

Webinar: “Worth 1,000 words”

A picture is worth 1,000 words, it's said, and in July we'll offer a webinar sharing how to help your audiences see your stories more powerfully than words can convey.

Titled "Worth 1,000 Words: Awakening the Visual Impact of your Business Story," our webinar will help participants understand trends in visual communications – what's getting read, what's driving engagement, and what's waiting in your story that people want to see.

Follow us on Twitter or Facebook for invitations in mid-June, or drop us a line if you want an invitation. We hope to see you there!

Additions to #TeamEastwick

Christine Deakers

Eastwick role – Account Coordinator

What that means – Organizational hub for client accounts: monitor coverage, develop pitches, identify influencers, maintain social channels

Client teams – DriveCam, NetOptics

Previous experience – SF Bay Guardian, Thought Catalog, The Taploid

Ninja skills – Voracious reader, “Nancy Drew”-level investigative reporter, poet, “interwebz” aficionado, city explorer, bread evangelist

Merritt Spangler

Eastwick role – Account Coordinator

What that means – Organizational hub for client accounts: monitor coverage, develop pitches, identify influencers, maintain social channels

Client teams – Seagate, AK, NetBase, Ooyala

Previous experience – PlazaBridge Group, Meg Connolly Communications, Crossroads Public Relations

Ninja skills – Networking maven, world traveler and travel writer, avid skier, business strategist
 

Scott Thornburg

Eastwick role – Account Coordinator

What that means – Organizational hub for client accounts: monitor coverage, develop pitches, identify influencers, maintain social channels

Client teams – lynda.com, Dell Software Group, AutoGrid Systems, Enlighted Inc., Ayla Neworks, QBotix, Siluria, Boxbee

Previous experience – Red Square Agency, BayFest Inc., Public Relations Student Society of America, The University of Southern Mississippi

Ninja skills – ENTJ, optimistic go-getter, AP Style enforcer, hobby photographer, ethnic food connoisseur

Sharon Tully

Eastwick role – Account Manager

What that means – Account leadership: develop and drive teams and programs to meet client goals, maintain influencer relationships

Client teams – DriveCam, Lockbox

Previous experience – Tuck School of Business at Dartmouth College, Peppercomm, various publications

Ninja skills – Media relations specialist, researcher, creative storyteller, integrated communications, strategic thinker

Client highlights