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Welcome to this week’s edition of Talking Tourism newsletter.
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Perth named host city for 2023 FIFA Women’s World Cup
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Perth was today officially announced as one of the host cities for the 2023 FIFA Women's World Cup. This will now allow WA to push ahead with planning for the prestigious tournament - which is expected to deliver millions of dollars of economic and job-creating benefits to the State. Thirty-two international teams will compete in the 2023 tournament, which will create lasting positive impacts for women's sport in WA. Training and matches will be held at Perth's Rectangular Stadium, putting our city in the spotlight as a premier tourism destination for thousands of travelling sport fans, as well as those watching around the globe.The number of games Perth will host, and scheduling details, are expected to be confirmed in the coming months.For more information, head to our corporate website.
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Operators offering East Kimberley experience too good to pass up
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Tourism WA has launched the Kimberley Wanderer Pass program to boost the East Kimberley during its main tourism season. We have worked closely with Australia’s North West and more than 20 tourism operators in the region to develop the pass. Eligible West Australians can use the pass to put $300 towards a participating tour or experience when they buy an airline ticket from Perth to Kununurra through Virgin Australia. The offer applies to new bookings made from March 29 until September 30, 2021, unless sold out. The program is an extension of our Wander out Yonder campaign, which now targets specific areas where tourism operators are still feeling the pinch from the COVID-19 pandemic. Conditions apply. To read more, visit our corporate website.
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Chance to learn more about Aboriginal culture
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West Australians are being encouraged to take part in Aboriginal cultural experiences, and get behind local Aboriginal tour operators, thanks to support we have provided to the City of Swan and Dale Tilbrook Experiences. Dale, a Wardandi Bibbulmun woman, is one of Australia’s most experienced and recognised Aboriginal tourism operators with a wealth of cultural knowledge and passion for Aboriginal art and bush foods. She will run a series of 24 cultural workshops until June 2021, for adults and children focusing on bushtucker and wellbeing, bushtucker tastings, insights into Aboriginal history and culture, and art sessions. For more information on the workshops, which run until June 2021, visit the Swan Valley website.
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Campaign encourages visitors to wander out yonder in Perth
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Promoting the many attractions and experiences of Perth and surrounds is the centre of a new campaign between Tourism WA and Viva Travel. The campaign will encourage more interstate travellers to visit, stay longer and do more while they are here. Until April 8, customers who book a three or five-night stay in Perth or Fremantle can get up to $300 credit to spend on selected Perth experiences and tours. The campaign is promoted through print advertising in Escape Travel, digital and social media advertising, as well as a dedicated trade incentive and campaign running across Helloworld’s agent databases and channels. For more information, visit Viva Holidays.
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Program out now for 2021 WA Regional Tourism Conference
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The full program for the 2021 Perth Airport WA Regional Tourism Conference is now available. Supported by Tourism WA, the conference will feature headline speakers including the newly appointed Minister for Tourism, the Hon David Templeman MLA, Tourism WA’s Acting Managing Director Derryn Belford and Tourism Australia’s Managing Director Pip Harrison. Held in Geraldton from May 3-5, the conference provides delegates with opportunities for professional and business development, as well as networking. The opening day will feature an Aboriginal Tourism Conference and a separate session exclusively for visitor centre representatives. For more information and to register, visit Tourism Council WA’s website.
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Applications for Aboriginal tourism business grants extended
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The deadline for applications for the first round of the Federal Government’s Tourism Grants for Indigenous Businesses have been extended until April 6, 2021. The grants will increase the number of Aboriginal-owned tourism products by supporting new/existing tourism businesses within the sector. WA Aboriginal tourism businesses are encouraged to apply by visiting the GrantConnect website. The grants are part of the $40 million Indigenous Tourism Fund, which also includes $10 million towards a mentoring program, up to $17 million for states and territories to co-invest with the Commonwealth on significant Aboriginal tourism projects, and $1 million to establish a National Indigenous Tourism Advisory Group. For more information, visit the National Indigenous Australians
Agency website.
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Eligibility for Tourism Australia’s content creation initiative
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Tourism Australia has launched the National Experience Content Initiative to help tourism operators market their experiences and attractions. The initiative will provide a suite of new images for up to 1,800 tourism experiences from across Australia. It will run until June 2022 and Tourism Australia is working closely with all State and Territory tourism organisations and relevant Regional Tourism Organisations to select the experiences. Tourism Australia has now established comprehensive eligibility criteria, with experiences needing to align to the brand pillars of natural beauty, food and drink, wildlife and culture; demonstrate a commitment to sustainability; be trade ready; have an up-to-date ATDW listing; and a COVID Safe plan. For more information on how to get
involved, email streasure@tourism.australia.com.
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Register now for WA’s largest hospitality expo
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WA’s hotel, liquor and hospitality-related industries are encouraged to register for the State’s largest annual hospitality convention, the Australian Hotels Association (AHA) 2021 Hospitality Expo. The expo, held at Crown Perth from April 13-14, will showcase the latest hospitality products and services from more than 100 industry suppliers. It will also include the Bankwest Master Class Sessions, providing interactive and educational sessions by industry experts. For more information about the expo and to register, visit the AHA WA website.
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WA introduces hard border closure with Queensland
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Western Australia has introduced a hard border, transitioning Queensland from a 'low risk' to a 'medium risk' State from March 30, 2021, under WA's controlled interstate border regime. Travel from Queensland will no longer be permitted, unless travellers have received an exemption. This also applies to anyone who may have been in Queensland since March 27 and has not completed 14 days in a 'very low risk' State or Territory. For more information, visit www.wa.gov.au.
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Voting closes soon for WA’s Top Tourism Town
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Public voting closes next Thursday, April 8 for the 2021 GWN7 Top Tourism Town Awards. Seventeen towns and cities from across WA have been named finalists in the awards, which recognise and reward places that encourage tourism and increase visitors to their destination. The public can vote online for their favourite city or town and go into the draw to win a $5,000 holiday in WA or a $500 voucher to spend at a RAC Park or Resort. See the full list of finalists and vote at westernaustralia.com.
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City of Perth opens Arts Sponsorship Program
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Applications for the City of Perth’s Arts Sponsorship Program are now open. The program supports a wide range of high quality art and cultural projects and activities that attract a broad audience, encourage more visitors, deliver economic benefits to the city, add vibrancy and enhance the reputation of Perth as a premier capital city and arts industry leader. The program is open to projects requesting sponsorship of more than $20,000. Applications close at 4pm on April 27, 2021. For more information, visit the City of Perth website.
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Support for small tourism business owners
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Tourism businesses can access specialist business advice, workshops and webinars as part of the Federal Government’s Australian Small Business Advisory Services (ASBAS). Business owner and tourism specialist, Kristy Bailey is available for a one-on-one consultation, completely free, through the service that aims to increase the capability of small business owners by offering low cost, quality advice on a range of digital and business topics. The service also provides tourism businesses with access to a range of subsidised workshops and webinars. For more information, email Kristy or visit the ASBAS website.
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Register for workshops and networking
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May-June: Register now for Tourism Council WA’s (TCWA) training workshops and Tourism Connect networking events throughout the first half of the year in Busselton (May 18 and 19), Albany (June 1 and 2) and in Perth (June 15). For the full schedule of events and to secure your spot, visit TCWA’s website.
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Register for international market briefings
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April 13-23: Tourism Australia is holding a series of online briefings to update industry on the status of international markets including North America and Canada, South and South East Asia, Greater China, the United Kingdom and Northern Europe, Continental Europe and Japan and South Korea. Guest speakers will join the Tourism Australia team for the briefings that will also help with the process for people attending the Australian Tourism Exchange 2021. The briefings will be recorded and can be watched at a later date for those unable to attend. For more information and to register, visit Tourism Australia’s website.
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Register for National India Host Program 2021
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April 20-28: Registrations are now open for the Australian Tourism Export Council’s (ATEC) and Tourism Australia’s National India Host program for 2021.The program offers valuable insight into how to market to the local Indian community in preparation for welcoming back the India international traveller, when the time is right. The online program covers content including Indian culture, identifying target segments and tailoring product, as well as how to make your product marketing and trade ready for Indian customers. To register for the online program, visit ATEC’s website.
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Swan Valley Wine and Culinary Tourism Symposium
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April 21: The Forum Advocating Cultural and Eco-tourism Inc (FACET) is hosting a Swan Valley Wine and Culinary Tourism Symposium. The event is for owners and managers of food, wine and tourism businesses looking to refresh and develop new visitor experiences, with a particular focus on the Singapore market. It is also ideal for new culinary tourism businesses, producers interested in developing a visitor/tourism experience, Local Government, Development Commissions and tourism organisations responsible for economic and/or destination development. For more information, visit the FACET website.
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Connecting the tourism industry with Local Government
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May 25, June 15 and July 20: The Forum Advocating Cultural and Eco-tourism Inc (FACET) will host a series of three workshops to provide local government economic development officers with an understanding of tourism opportunities, links with key contacts and case studies. Small businesses, visitor centres and others wanting an understanding of how WA's tourism industry works will also gain valuable knowledge and connections from these workshops. Attendees are encouraged to register for all three sessions. The three workshops are: Tourism Overview (May 25); Developing Tourism in Your Region (June 15); and Making Tourism Easy (July 20). For more information and registration details, visit the FACET website.
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