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Welcome to this week’s edition of Talking Tourism newsletter.
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Jetstar partnership promotes affordable fares to Perth
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Western Australia is set to welcome more interstate visitors with Jetstar launching discounted airfares to Perth from key Australian destinations. The WA Awaits sale will run from today until March 29, encouraging travel to Perth from Melbourne, Sydney, Cairns, Gold Coast and Adelaide. The cooperative marketing partnership between Tourism WA and Jetstar, with support from Tourism Australia via Bushfire Funding, will provide a boost to the State’s tourism industry and tourism operators. The sale will be promoted across TV, radio, print and digital channels. For details, visit Jetstar.com. The partnership with Jetstar, and our continued work with all major domestic airlines, is just one of the ways we are supporting our industry and encouraging more visitors to Perth
and our incredible regions.
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Best of WA showcased to east coast agents
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Western Australia’s incredible tourism regions and experiences will be promoted to trade partners on the east coast thanks to a new partnership between Tourism WA and travel industry website Travel Weekly. Travel Weekly is an important source of information for retail and wholesale travel agents across Australia. Featuring exciting WA content on the website will further educate our trade partners who sell WA products and packages about our State and its incredible tourism offering. The latest article focuses on doing WA in style, with luxury accommodation and bespoke touring options seen as a desirable alternative to an exotic international holiday. More articles covering different regions across WA and key experiences will roll out between now and June. Read the latest article on the Travel Weekly website.
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Image credit: Kimberley Land Council
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Building connections out yonder
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Tourism WA staff have been out in the regions recently to discuss local tourism initiatives, learn more about issues facing the industry and build connections with our stakeholders. Executive Director of Industry, Aviation and Markets Carolyn Turnbull headed to Esperance to share Tourism WA’s current and future marketing plans with the shire and tourism operators at a workshop organised by Australia’s Golden Outback. Senior Manager WA Partnerships and Industry Kym Francesconi delivered presentations in Mingenew and Collie, while A/Director Destination Development and Projects Jackie Crooks was joined by Project Manager Gary Taylor in Kununurra for
the inaugural Kimberley Indigenous Tourism Workshop, to provide information and guidance for developing Aboriginal tourism. The Tourism WA team is planning more regional visits with a fresh round of Our Story: The Spirit of Adventure Deep Dive workshops rolling out shortly. For more information read our latest news story on the corporate website.
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Wildflower-friendly towns awarded
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The Shire of Merredin and Shire of Toodyay have achieved ‘wildflower-friendly’ status as a result of the 2020-21 Wildflower Friendliness Award Scheme. The scheme encourages local governments to protect WA’s valuable wildflowers and native vegetation along roads and in nature reserves, for visitors and locals to enjoy. WA has one of the largest collection of wildflowers on Earth with more than 12,000 species – which is a unique selling point for the State. Both destinations will receive additional marketing support from Tourism WA to help increase visitors to these wildflower destinations during the upcoming 2021 season.
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Voting open for WA's Top Tourism Town
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Public voting has opened for the 2021 GWN7 Top Tourism Town Awards. Seventeen towns and cities from across WA have been named finalists in the awards program, which recognises and rewards places that encourage tourism and increase visitors to their destination. The public can vote online for their favourite city or town and go into the draw to win a $5,000 holiday in WA or a $500 voucher to spend at a RAC Park or Resort. Voting closes April 8, 2021. To see the full list of finalists and to vote visit westernaustralia.com.
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Happy campers at the Perth Caravan and Camping Show
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Congratulations to the Caravan Industry Association WA for staging a successful 2021 Perth Caravan & Camping Show. As part of the event, Tourism WA hosted a booth which showcased a WA road trip as the ultimate way to experience our State’s landscapes and adventures. The stand highlighted the East Kimberley region as a ‘bucket-list’ destination. Our team met and talked to hundreds of potential WA ‘wanderers’ about where they intended to visit and it looks like all corners of WA are set to welcome caravan and camping visitors this year. According to statistics from our consumer competition, 87 per cent of WA travellers will consider booking a tour as part of their holiday, which is great news for our industry.
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StudyPerth launches initiatives to encourage tourism
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StudyPerth has launched the Explorer Pass, to encourage international students living in WA to explore places they’ve never seen or rediscover places they’ve already been. The $100 pass must be redeemed on tours and experiences booked through the Western Australian Visitor Centre and students can choose to contribute additional funds towards experiences greater than $100. A user generated content competition called “With love from #StudyPerth” is running alongside this promotion. It encourages students to share their experiences on social media to win prizes including a trip for two people to one of five tourism regions in WA. For more information
on both initiatives, visit the StudyPerth website.
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Margaret River Wine unveils new brand film
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Margaret River Wine Association has developed a new brand campaign featuring a film to promote the region as “breathtaking.” The film highlights Margaret River’s pristine environment, ancient coastal lands and breathtaking experiences, to encourage more visitors to the region. The film has also been created for growers, winemakers and locals to share at their events and through their marketing. The campaign will be delivered across social media, digital display advertising, and PR/media partnerships. For more information and to view the film, visit the Margaret River Wine Association website or read the media release.
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Register now for National India Host Program 2021
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Registrations are now open for the Australian Tourism Export Council’s (ATEC) and Tourism Australia’s National India Host program for 2021. The program offers valuable insight into how to market to the local Indian community in preparation for welcoming back the India international traveller, when the time is right. The online program covers content including Indian culture, identifying target segments and tailoring product, as well as how to make your product marketing and trade ready for Indian customers. To register for the online program, visit ATEC’s website.
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Parks and Leisure Australia Awards of Excellence
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Applications are now open for the Parks and Leisure Australia Awards of Excellence. The awards recognise high standards, best practice and innovation of the parks and leisure industry. Award categories include Major Event of the Year, Park of the Year Award, Playspace Award and Best Regional/Rural Industry Contribution Award. Previous WA winners include the City of Busselton, Shire of Broome and City of Rockingham. For more information on the awards or to apply, visit the Parks and Leisure Australia website.
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City of Perth opens Arts Sponsorship Program
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Applications for the City of Perth’s Arts Sponsorship Program are now open. The program supports a wide range of high quality art and cultural projects and activities that attract a broad audience, encourage more visitors, deliver economic benefits to the city, add vibrancy and enhance the reputation of Perth as a premier capital city and arts industry leader. The program is open to projects requesting sponsorship of more than $20,000. Applications close at 4pm on April 27, 2021. For more information, visit the City of Perth website.
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2021 Regional Tourism Conference to hit the Coral Coast
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Registrations are open for the 2021 Perth Airport WA Regional Tourism Conference. Held in Geraldton from May 3-5, the conference provides delegates with opportunities for professional and business development, networking and engagement with colleagues. It will also feature industry-leading speakers on critical issues and innovative ideas. For more information and to register, visit Tourism Council WA’s website.
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Support for small tourism business owners
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Tourism businesses can access specialist business advice, workshops and webinars as part of the Federal Government’s Australian Small Business Advisory Services (ASBAS). Business owner and tourism specialist, Kristy Bailey is available for a one-on-one consultation, completely free, through the service that aims to increase the capability of small business owners by offering low cost, quality advice on a range of digital and business topics. The service also provides tourism businesses with access to a range of subsidised workshops and webinars. For more information email kristy@oneeightymarketing.com.au or visit the ASBAS website.
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Register for workshops and networking
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Register now for Tourism Council WA’s (TCWA) training workshops and Tourism Connect networking events throughout the first half of the year in Busselton (May 18 and 19), Albany (June 1 and 2) and in Perth (June 15). For the full schedule of events and to secure your spot, visit TCWA’s website.
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Swan Valley Wine and Culinary Tourism Symposium
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April 21: The Forum Advocating Cultural and Eco-tourism Inc (FACET) is hosting a Swan Valley Wine and Culinary Tourism Symposium. The event is for owners and managers of food, wine and tourism businesses looking to refresh and develop new visitor experiences, with a particular focus on the Singapore market. It is also ideal for new culinary tourism businesses, producers interested in developing a visitor/tourism experience, Local Government, Development Commissions and tourism organisations responsible for economic and/or destination development. For more information visit the FACET website.
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Connecting the tourism industry with Local Government
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May 25, June 15 and July 20: The Forum Advocating Cultural and Eco-tourism Inc (FACET) will host a series of three workshops to provide local government economic development officers with an understanding of tourism opportunities, links with key contacts and case studies. Small businesses, visitor centres and others wanting an understanding of how WA's tourism industry works will also gain valuable knowledge and connections from these workshops. Attendees are encouraged to register for all three sessions. The three workshops are: Tourism Overview (May 25); Developing Tourism in Your Region (June 15); and Making Tourism Easy (July 20). For more information and registration details, visit the FACET website.
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