People today are looking for quick and simple. They don’t want to read long copy, wait for webpages to load or work through navigation that’s hard to use on a mobile phone. They’ll leave if finding what they need is frustrating.
In a recent webinar, a college admissions director noted “responsive design is a game changer.” Their traditional website was working okay to engage potential students. But when they introduced a responsive, mobile-friendly website, inquiries DOUBLED! (Really!) Still not convinced of the value of a mobile website? Read our free download “5 reasons to go mobile now.”
Before jumping in...
A mobile-friendly website will help you reach more people. But simply building a mobile site won’t get you found any more than putting an open sign on your door will. To attract and engage the right audiences, align your content and key messages with what people are searching for.
Your positioning and messaging are still the foundation to a successful marketing program. Visitors need to know who you are and what you stand for to understand why they should choose you. Learn how to define your position in your market with our free download.
Mobile strategies are being driven by the always-connected, multi-tasking generation. Our 5 strategies for reaching Millennials overview will help you frame your marketing to reach this huge audience.
Need a little help to put your website at the center of your marketing? Or to define your position and create the messages that will drive response? Give us a call toll-free 866.363.4433, or drop us an email. Be sure to read more about the importance of your online brand on our website, too.