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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Tourism WA to receive $12 million funding boost
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A $12 million injection to Tourism Western Australia’s international marketing push for this financial year and next is expected to bring thousands of visitors to the State. The State Government’s 2019-20 State Budget, set to be handed down on May 9, will include $9 million to complement existing funding to make up the new $12 million tourism package. The funding injection is expected to attract more international visitors to Western Australia and provide a substantial jobs boost. The significant funding will help attract holiday-makers from key South East Asian markets, including Singapore, Malaysia, Indonesia and Hong Kong, as well as long-haul destinations such as the United Kingdom, Germany and the United States of America. The marketing efforts will include activities that have the greatest impact on driving visitors to book trips to Western Australia. These include partnering
with airlines, overseas travel companies, online travel agencies and inbound tour operators on joint co-operative marketing campaigns; and entering partnerships with key Perth hotels for stopover programs. The additional funding will also be used to extend existing campaign activity. For more information, read the story on our corporate website.
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Hemsworth quokka selfie shines spotlight on WA
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Hollywood heartthrob Chris Hemsworth has given WA invaluable exposure and endorsement after his recent holiday to the State. Hemsworth took to Instagram to proclaim his trip, which included visits to Quobba Station and Rottnest, was “one of the best we’ve ever been on”. Hemsworth was accompanied by his wife Elsa Pataky and their children, as well as fellow acting superstar, Matt Damon. Hemsworth and Pataky both posted quokka selfies, with Hemsworth’s photo passing the 4 million mark for likes, while his ‘Quokka Chris’ video has been viewed more than 9 million times. This morning Hemsworth posted more happy memories of Rottnest, with an Instagram story showing the stars heading off on a catamaran trip around Rottnest. Hemsworth and Pataky have nearly 30 million Instagram followers between them.
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Supercar champs in Perth to launch night races
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Shell V-Power Racing Team driver and reigning Supercars Series Champion Scott McLaughlin and Penrite Racing Team driver Anton De Pasquale were in Perth yesterday to officially launch the inaugural PIRTEK Perth SuperNight event. The two were interviewed by media before checking out Elizabeth Quay and the Swan River on a jet boat. The drivers are set to put their skills to the test as part of the night races, which will be held at Barbagallo Raceway from May 2 to 4, 2019. Perth will be the only place where fans can experience a night race in Australia this year, with the Supercars Championship initiative supported by the State Government through Tourism WA. The event includes three days of on-track action, with the Friday and Saturday nights featuring racing under lights with flaming exhausts and pyrotechnics displays. Find out more information here.
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Australia’s Golden Outback launches new campaign
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Regional Tourism Organisation, Australia’s Golden Outback, has launched a new road trip campaign, The Golden Quest Discovery Trail, showcasing Kalgoorlie, Lake Ballard and the Goldfields characters you will meet along the way. Aligning with Tourism WA’s global road trip campaign, the trail was launched with a series of videos, which are promoted through various media channels. The videos and images from The Golden Quest Discovery Trail are available for use by stakeholders and can be viewed and downloaded here. Regional Tourism Organisations are supported by Tourism WA.
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WA Tourism - ‘Our Story’ workshops continue
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Tourism WA held a workshop with tourism operators and professionals in Broome this week. The aim of the workshop was to get feedback from industry members on how to define Tourism WA’s unique tourism brand story. The development of this story, a narrative that is owned across the tourism industry in WA, is important because it will help us align and differentiate our marketing. That means, in a crowded marketplace, it will be easier for a visitor to choose WA over one of our competitors. Follow @wa_tourism_our_story on Instagram and read more about the brand story here.
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New campaign to boost regional tourism in Australia
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The Federal Government has announced a new campaign to attract more working holiday makers to Australia, helping to support our farmers and boost regional tourism. Minister for Trade, Tourism and Investment Simon Birmingham said Australia had a reputation as a top destination for working holiday makers, but more could be done to convince them to pack their bags and book a flight here. The campaign, Australia Inc., will run through the UK, France and Germany and target young people who have a high likelihood of considering overseas travel with temporary work. For more information, read the Federal Minister for Trade, Tourism and Investment’s media statement.
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Transport Act introduces changes to tourism licensing
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Recent changes to legislation may affect tourism operators’ services, following the release of the Transport (Road Passenger Services) Act 2018 on February 28. The Act introduces three categories of passenger transport – on-demand passenger transport, tourism passenger transport (TPT) and regular passenger transport (RPT). If an individual or a business takes bookings for on-demand passenger transport, they are required to obtain an on-demand booking service authorisation by April 1, to continue operating legally. The Department of Transport’s regional teams are engaging with local operators (including tour and charter operators) to help explain how the reform will affect them. To check if these changes affect your business, please click here.
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Tourism Council workshop schedule for 2019
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Tourism Council WA is pleased to announce its new workshop schedule for the first half of 2019, featuring a range of refreshed workshops for your tourism business. The updated workshops will be visiting a range of destinations in the first half of 2019, including Denmark, Margaret River and Perth. For the full workshop schedule, visit the Tourism Council WA website.
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Accreditation to re-brand in 2019
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Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program will be re-branded to better promote your business. The new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business. To find out more, visit the website.
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Cruise Ready workshop on offer in Albany
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March 25: A Cruise Ready workshop, sponsored by Tourism WA, will be held in Albany this month. The workshop will provide insights into successfully servicing the cruise market, covering a range of topics including meeting cruise line/passenger expectations, how cruise lines work in regard to shore excursions, and optimising business and community benefits. The workshop will coincide with Viking Sun’s maiden call to Albany. Viking Cruise’s appointed ground handler, Intercruises Shoreside & Port Services, will be on hand to manage landside operations, and to interact with the local Albany community. For more information and to register, click here.
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FACET forum connects industry with student internships
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March 27: Learn how the tourism, hospitality and events industries can source student expertise through the Work Integrated Learning program. Selected universities will explain the type of internships available and how to connect with the right people, while past interns will share success stories. Tourism, hospitality and event businesses, regional tourism organisations, local government authorities, universities and students would all benefit from attending this forum. Register here.
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WA State History and Heritage Conference registrations open
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April 29-30: The WA State History and Heritage Conference (WASHHC), 'Handle with Care', is being held at the Westin Perth Hotel in April. The conference, supported by Tourism WA, will explore how places, stories and collections face many threats, including the environment, time, misuse, neglect and misguided good intent. WASHHC will also explore other elements of heritage, history and collections that may need to be ‘handled with care’. For a full program, registration fees and accommodation information, visit the conference website.
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ATEC presents wine conference in South Australia
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June 18-20: The Australian Tourism Export Council (ATEC), in partnership with Wine Australia and the South Australian Tourism Commission (SATC), is proud to present the ‘National Wine Tourism Conference: Beyond the Barrel’ as part of the Federal Government’s $50 million Export and Regional Wine Support Package. This three-day conference, being held in South Australia, will feature business meetings, conference sessions and networking events and opportunities. For more information contact the ATEC team or register here.
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WA Tourism Conference heading to Karratha
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September 16-18: The 2019 WA Tourism Conference, which is supported by Tourism WA, will be held in Karratha, from September 16 to 18. Following a competitive tender process, the City of Karratha was awarded the event in recognition of its significant commitment to growing the region’s tourism capacity and offering. To assist tourism businesses from across WA to attend the event, the City of Karratha is offering a subsidy for those who will be flying or driving long distances. More details on the event will be announced soon.
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Wine exports and tourism workshops on offer
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Wine Australia's Growing Wine Exports and Growing Wine Tourism is holding workshops and webinars in Perth, Swan Valley, Margaret River and Albany until July. These are practical, hands-on, wine-specific and packed full of case studies, market insights and tools to help businesses grow their exports and develop their wine tourism products and services for the inbound tourism market. Register now for a national webinar or a workshop in your region.
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