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Welcome to this week’s edition of Talking Tourism newsletter.
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New Tourism Minister announced
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Hon David Templeman MLA was named as the new Tourism Minister during a Cabinet announcement by Premier Mark McGowan this morning. Mr Templeman will now be the Minister for Tourism, Culture and the Arts, Heritage, and Leader of the House. Mr Templeman was elected to State Parliament in 2001, after serving on his local council for seven years. Ms Jessica Shaw MLA has been named Parliamentary Secretary for Tourism, Culture and the Arts and Heritage. The swearing-in ceremony for all new Cabinet Ministers and Parliamentary Secretaries will take place tomorrow, March 19.
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Tourism WA sets up camp at adventure show
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Tourism WA has set up camp at Claremont Showgrounds for the 2021 Perth Caravan & Camping Show. Our booth, part of the Western Australia Tourism Pavilion, presents a WA road trip as the ultimate way to experience our State’s landscapes and adventures and has a particular focus on the East Kimberley region as a ‘bucket-list’ destination. A premium quality 4WD camper from Red Sands Campers is also on display to attract people to our booth and inspire them to take a self-drive adventure. Visitors also have the chance to win a $2,000 gift voucher from Broome, Kimberley & Beyond. Tourism WA's Acting Managing Director Derryn Belford said it was fantastic to see interest in the show had grown, with numbers on day one exceeding those of 2019, when it was last held in WA. The show runs until March 21.
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Taste Great Southern to tempt gourmet travellers
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Taste Great Southern kicks off today and runs until March 28, showcasing the Great Southern region’s fresh produce and award-winning beverages. We’ve proudly supported this event since 2006, through our Regional Events Program. This year the event will feature more than 20 WA-based chefs from some of our State’s finest dining establishments, creating culinary experiences in Albany, Denmark, Mount Barker, Kojonup and Katanning. A range of self-drive adventure packages are also being promoted as part of the event, to support the region’s accommodation and attraction providers. For more information, visit tastegreatsouthern.com.au.
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Tourism Australia launches content creation initiative
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Tourism Australia has launched The National Experience Content Initiative to help tourism operators market their experiences and attractions. The initiative will provide a suite of new images for up to 1,800 tourism experiences from around 57 regions across Australia, including all five WA tourism regions. The new images will be used to make operator’s marketing material and online product listings stand out in search results with the aim of generating more domestic and international travel bookings. Tourism Australia will select operators and experiences to take part based on eligibility criteria and in consultation with Tourism WA and Regional Tourism Organisations. Each featured tourism operator will receive at least 100-200 images, as well as video footage to promote their business. For more information, visit Tourism Australia’s website.
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Interstate travel update
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For the first time since the start of the COVID-19 pandemic, all Australian states and territories are classified ‘very low risk’ under WA’s controlled border arrangements. 'Very low risk' jurisdictions are those that have had no community cases for at least 28 days. Conditions on arrival to WA include declarations and health screenings. All travellers must complete a G2G Pass declaration prior to entry. More information can be found on wa.gov.au.
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Perth Airport WA Tourism Awards webinar
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Find out more about how to nominate for the 2021 Perth Airport Tourism Awards by registering for Tourism Council WA’s webinar. The webinar will be held at 9.30am on Monday, March 22 and cover topics including the different award categories, important dates, entrant support and the benefits of entering the awards. This year’s awards include a new, shorter question set for most entries, an extension to the qualifying period, and a Judges’ Choice Award. The awards are sponsored by Tourism WA and judged by a panel of industry volunteers. Find out more about the awards on Tourism Council WA’s website.
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Support for small tourism business owners
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Tourism businesses can access specialist business advice, workshops and webinars as part of the Federal Government’s Australian Small Business Advisory Services (ASBAS). Business owner and tourism specialist, Kristy Bailey is available for a one-on-one consultation, completely free, through the service that aims to increase the capability of small business owners by offering low cost, quality advice on a range of digital and business topics. The service also provides tourism businesses with access to a range of subsidised workshops and webinars. For more information email kristy@oneeightymarketing.com.au or visit the ASBAS website.
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2021 Regional Tourism Conference to hit the Coral Coast
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Registrations are now open for the 2021 Perth Airport WA Regional Tourism Conference. Held in Geraldton from May 3-5, the conference provides delegates with opportunities for professional and business development, networking and engagement with colleagues. It will also feature industry-leading speakers on critical issues and innovative ideas. For more information and to register, visit Tourism Council WA’s website.
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Free Google Analytics for business webinar
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The last in Google’s series of free digital upskilling series of webinars for the Australian travel industry will be held on Thursday, March 25. Participants will learn how to make better business decisions with Google Analytics including trend analysis, and how customers engage with your business online. You’ll then be able to use these insights to help you achieve your business goals. Sign up to the webinar at the Google OnAir page and join in the members-only travel and community hub question and answer session after the webinar, via the Travel Community Hub website.
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Energy grants for accommodation providers
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The Australian Government is offering grants of $10,000 to $25,000 for small and medium hotels, motels and serviced apartments with 1 to 99 guestrooms to help reduce energy use, improve energy productivity and deliver carbon abatement. Applications for the Hotel Energy Uplift Program can be submitted between February 24 and April 1, 2021, and will be assessed based on eligibility criteria, submission time and date and distribution of funding per jurisdiction. For more information on the program visit business.gov.au.
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National India Host Program for 2021
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The India Host Program, developed by ATEC, in partnership with Tourism Australia and Austrade is back for 2021. The program offers valuable insights into how to market to the local Indian community in preparation for welcoming back the India international traveller, when the time is right. The online program covers content including Indian culture, identifying target segments and tailoring product, as well as how to make your product marketing and trade ready for Indian customers. The program will run nationally from March –June with dates to be released soon. Register your interest here.
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List your event in Tourism WA’s industry events calendar
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If you have a tourism industry event that you would like to spread the word about, let us know. The industry events calendar on our corporate website features upcoming events coordinated by us or other organisations, which may be of interest to you. We can promote trade events, training for tourism operators, workshops, industry briefings, networking opportunities and award night presentations. If you have a tourism industry event that you would like to promote, email us.
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Register for workshops and networking
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Register now for Tourism Council WA’s (TCWA) training workshops and Tourism Connect networking events throughout the first half of the year in Kununurra (March 23 and 24), Albany (June 1 and 2), and in Perth (June 15). For the full schedule of events and to secure your spot, visit TCWA’s website.
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