In this series of e-blasts, we’ll share insights on inbound marketing, the methodology that will turn your website into the center of your marketing program. It’s the new world of online branding.

The shift of technology and audience actions
Technology is now central to how we communicate, how we research and how we buy. It has driven a shift in marketing tactics. The “old ways” of marketing—trade shows, direct mail, telemarketing, sales calls, print advertising and brochures—are all “outbound.” They’re not as effective as they used to be. To keep up with your audiences, the shift to inbound and online tactics is essential.

Inbound marketing is centered around a content-rich website that offers what your audiences are looking for at all stages of the buying process. If your website is just a static online brochure, it’s not going to engage the right people. People want information, education, comparisons and details before they connect.

It’s simple. Inbound marketing is designed to get the right message in front of the right people where they choose to take action. Online.

Is your website working hard for you?
The single most important marketing piece for ANY organization is now their website. By building your online brand in multiple channels, then optimizing your website for search and offering good content, your website will attract and convert the right people. We’ll be sharing more details in upcoming e-blasts.

To get started, evaluate your current online brand and explore more on inbound marketing:
    > Download our Website Effectiveness Scorecard
    > Download our Inbound Marketing Overview
    > Read about inbound marketing on our website

In the next issue, we’ll focus on the first stage in the inbound process. You’ll learn some of the key ways to attract visitors to your website.

In the meantime, visit our website or read more about inbound marketing on our blog. As always, feel free to email or give us a call at 503.883.4433 to discuss your marketing strategy.