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Welcome to this week’s edition of Talking Tourism newsletter.
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A million reasons to Wander out Yonder
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Tourism WA has launched a new campaign, giving West Aussies more reasons to explore our great State. A million reasons to Wander out Yonder will give 10,000 West Aussies a $100 voucher to spend on a tour or experience, between now and the end of the year (bookable by the end of October). While West Aussies are getting out and exploring the State, typically they don’t spend as much on tours and experiences. This is an initiative specifically for our tour operators and experience providers, who we know are doing it tough right now. It’s not too late for eligible businesses to get involved. Find out more on our corporate website.
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Be part of new Stay and Play in Perth campaign
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If you’re a member of Destination Perth, you have an opportunity to be part of a new Stay and Play in Perth digital marketing campaign. The campaign will increase the number of people visiting the region midweek through tactical offers. By submitting your midweek offer (it must be redeemable from Sunday to Thursday only) you'll get exposure on the campaign landing page, with additional opportunities to boost the promotion of your offer. Stay and Play in Perth targets WA residents with a focus on parents of young children, seniors and fly-in, fly-out (FIFO) workers. Click here to view the campaign prospectus and download the booking form. To be part of the campaign, email your completed content
and booking form to Destination Perth by tomorrow (Friday, September 18).
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Take the Buzzfeed wildflower quiz
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We're shining a spotlight on the 2020 wildflower season and as part of our marketing activity, we've produced a playful and inquisitive BuzzFeed Personality Quiz. The quiz, which reveals which Western Australian wildflower best suits your personality based on eight light-hearted questions, taps into the platform’s global audience of 520 million people on its publishing network. Each result features a different wildflower from across the five regions as well as an accompanying itinerary to help consumers plan their own wildflower adventure. We've produced a range of initiatives to showcase wildflowers, including #WAWildflowerWednesday on our consumer social channels throughout spring, and a recently refreshed wildflower hub on our consumer website, which features wildflower specific product.
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Business events exhibitor grants on offer
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A $50 million business events exhibitor grants program to support Australian businesses showcasing their products to the domestic market has been announced by the Australian Government. The initiative will target larger, multi-day business events that promote the Australian Government’s industry priorities and sectors. The upfront grants of between $10,000 and $250,000 will meet up to 50 per cent of costs incurred in exhibiting at a pre-approved business event in 2021, such as exhibition space hire, design and manufacture, plus travel and accommodation. More information will be released closer to the program start date. Find out more here.
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Dwellingup Trails and Visitor centre opens
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The State’s first purpose-built trails centre was officially opened in Dwellingup last week. Not only did the event celebrate the $2.59 million Dwellingup Trails and Visitor Centre, it also marked the launch of the Murray Region’s tourism positioning – ‘Wild @ Heart’.
The positioning statement reflects the wild heart of the Murray region, encompassing its people, heritage, natural environment and the Murray River. Visit Dwellingup also launched its new website earlier this week to attract visitors to explore the destination.
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Online marketing training for wineries
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Wine Australia is investing in improvements to the Australian Tourism Data Warehouse (ATDW) national online platform. The improvements aim to develop wine-related functionality, helping wineries to more effectively market their businesses and increase their online exposure through tourism distribution networks. ATEC in partnership with Wine Australia, is hosting a series of webinars for the wine industry to update them on the new wine-related enhancements in the ATDW. Register here for the WA briefing, which is being held on September 23.
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Sign up to Work and Wander out Yonder campaign
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It's not too late for tourism businesses to sign up to be a part of the State Government’s Work and Wander out Yonder campaign. The campaign encourages young people to take a working holiday in the regions, and fill seasonal roles typically taken up by backpackers. Tourism businesses searching for employees should register their needs through recruitment agencies Studium, Seek or Gumtree. If using the Seek platform, you will need to include the #workandwander hashtag in current and new ads to be part of the campaign. If you've already created an ad but haven’t included the hashtag, make sure you go back and edit it. For more information, click here or view the toolkit here.
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Short courses in infection control
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Keep your workers safe and build confidence in your customers by completing a free short course in infection control. The Infection Control Skill Set (Food Handling) course is suited to hospitality settings and has been tailored to meet industry needs. The course is available online at your local TAFE college and participating private registered training organisations. The course will teach the safe use of personal protective equipment, how to prevent the spread and transmission of infection and how to maintain a clean work environment. For more information, visit the Jobs and Skills WA website or contact your local Jobs and Skills Centre on 13 64 64.
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Small businesses in the spotlight
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The contribution of small businesses to the State will be highlighted on Small Business Day, held on October 31. According to the Small Business Matters website, there are more than 200,000 small businesses in WA, which make up 97 per cent of all privately owned businesses in the State. Small businesses are encouraged to get involved, to help celebrate small businesses in WA. For more information, including how to get involved and to download a kit, including a poster, e-signature and other materials, visit the Small Business Matters website.
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Our Story workshop making its way Sunset Coast
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The City of Stirling, City of Joondalup and City of Wanneroo are teaming up with Tourism WA to host the next Our Story session on Wednesday, September 23. Open to tourism businesses in the Sunset Coast region, the session will be held at the Scarboro Surf Life Saving Club. Find out more and register for this session here. To hold an Our Story workshop in your area, please email us.
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Acting Tourism WA Managing Director arrangements
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Tourism WA's Destination Development Executive Director, Derryn Belford, will act as the Managing Director from October 1. This arrangement will be in place until an Expression of Interest process is carried out within the State Government’s Senior Executive Service, to find a long-term Acting Managing Director. Current Managing Director Brodie Carr’s last day in the role will be Wednesday, September 30, with the position for a permanent role to be advertised in the new year.
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Funding assistance available for WA business events
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Business Events Perth has launched a new funding initiative encouraging organisations to host local business events. Funding of up to $30 per delegate is available, with total funding support determined by the event duration and number of delegates attending in-person. Eligible events include conferences, exhibitions or tradeshows, workshops and seminars, as well as corporate meetings and incentive group events with a business event program. The offer is available for a limited time and valid only for new business event bookings to be held in WA before June 30, 2021. For more information, contact Business Events Perth on 9218 2900 or visit Business Events Perth’s website.
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Call for speakers for WA Regional Tourism Conference
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Conference organisers are seeking submissions of papers and topics from potential speakers for the 2021 Perth Airport WA Regional Tourism Conference. To be held in Geraldton from May 3-5, the conference provides delegates with professional and business development opportunities, networking and insights from industry-leading speakers on critical industry issues and innovative ideas. Submissions close at 5pm on Monday, November 2, 2020. For more information visit the Tourism Council WA website.
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Business Events Boost Program for domestic recovery
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Applications for the Business Events Boost Program, a domestic partnership initiative to support industry-led business events marketing and distribution projects, are open. The new program aims to support the Australian business events industry in the wake of the COVID-19 pandemic. For full details of the program download the Business Events Boost Program 2020/21 Prospectus. Applications close September 30, 2020.
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We want to hear your success stories
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While the tourism industry has been one of the hardest hit by the COVID-19 pandemic, some businesses have been reporting glimmers of hope, such as strong visitor numbers over the July school holidays. With many locals embracing the call to Wander out Yonder and discover their own backyard, we are on the lookout for businesses with a positive story to tell. If you, or a business you know, has a story to share, please email us for consideration. Those who are selected will be added to a register and may be contacted to be part of promotional opportunities.
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Last chance to apply for Australia Marketplace Online – China
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December 1-2: This is your last chance to apply for attendance at Australia Marketplace Online – China 2020. The event will deliver a fully virtual and interactive exhibition and networking experience to delegates. It will allow buyers to browse a virtual exhibition of Australian sellers and conduct one-on-one business appointments. Tourism Australia expects high demand from Australian sellers for the event. Seller places will be capped in line with expected buyer numbers in order to maintain a quality ratio for appointments. To apply, visit the event website. Seller applications close tomorrow, September 18, 2020.
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Registrations close tomorrow for Kalgoorlie workshops
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September 23: Registrations close tomorrow for Tourism Council WA’s workshops and networking event being held on September 23 in Kalgoorlie. The Customer Service WAy and Marketing to the Domestic Traveller workshops will be followed by the Tourism Connect networking event, attended by Tourism Council WA CEO Evan Hall. Click here to register.
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Skal International Perth October networking lunch
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October 8: Skål International Perth is holding an October Networking Lunch at the WACA for travel and tourism industry representatives. The event will be held from 12.30pm with Western Australia Cricket Chief Executive Officer, Christina Matthews, to be the guest speaker. For more information and to book, go here.
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Register for 2020 ART Online Convention
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October 27 - 29: Registrations are now open for the virtual 2020 Australian Regional Tourism (ART) Online Convention. This year’s convention theme is ‘Building resilient and adaptive communities that thrive.’ The ART convention provides a way for regional tourism organisations and other tourism professionals to discuss the future of regional tourism in Australia. For more information, go to the website.
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Expression of interest for virtual ATEC Meeting Place 2020
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November 23-27: The Australian Tourism Export Council’s (ATEC) premier annual event, Meeting Place, will be presented virtually this year due to COVID-19. Running from November 23-27, 2020, the event will focus on the road to recovery, and offer a range of registration options, from B2B meeting participation between buyers and sellers to networking opportunities. For more information and to express your interest, visit the ATEC website.
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