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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Master Chef deal tempts tourists to WA
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MasterChef Australia is back on our screens with a starring role for some of our State’s top tourism destinations and delicious produce. Tourism WA has negotiated a partnership with Masterchef Australia that will see Optus Stadium, Perth, the Swan Valley, Margaret River and Rottnest Island all featured in program content on the hit reality cooking show. An integrated marketing campaign by Tourism WA will also include travel packages with cooperative partners promoted in advertising during the prime-time program, giving people an immediate opportunity to book their own WA gourmet getaway. MasterChef Australia judges Gary Mehigan, George Calombaris and Matt Preston (pictured) kicked off their WA filming at Optus Stadium on Sunday where they were interviewed about WA’s inclusion in the program. Watch the 10 News story here. Masterchef Australia’s WA Week will be broadcast on Network 10 and the WIN Network to Masterchef’s huge Australian fan base, and in a number of WA’s key international markets. The episodes featuring WA are scheduled to air in Australia later in the series. Find out more on our corporate website.
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Top school sports stars to compete in WA
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Athletics Western Australia will host two top-level athletics competitions in Perth in December, with support from the State Government, through Tourism Western Australia. The Australian All Schools Championship (All Schools), which will be held from December 6-8, is a three-day festival of athletic events with individual performances combined to see one Australian State or Territory named the best in Australia. The event is followed closely on December 9 by the National Nitro Schools Challenge Final (NNSCF), which encourages schools to participate and perform as a team. Both events will be held at the Western Australia Athletics Stadium (WAAS). The All Schools is open to students in age categories of under-14, under-16 and under-18. The NNSCF consists of junior, intermediate and senior levels of competition for both males and females. Read the full story on our corporate website.
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Rottnest Aboriginal walking tours now on offer
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Visitors to Rottnest can now experience traditional Aboriginal culture as part of new cultural tours on the island. Go Cultural Aboriginal Tours and Experiences now offers visitors a walking tour to learn about Rottnest's past and its spiritual significance to Noongar people. The 90-minute walking tour includes a Welcome to Country, traditional sand ceremony, and song and storytelling with an Aboriginal guide. Aboriginal tourism opportunities are part of a broader plan by the Department of Biodiversity, Conservation and Attractions to encourage authentic cultural experiences and collaborations with Aboriginal businesses across Western Australia. The addition of tours at popular holiday destinations is a response to demands from domestic and international visitors for authentic Aboriginal cultural experiences. For more information on the tours, visit Go Cultural Aboriginal Tours’ website and click on Book Now.
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Increased funding for national parks and reserves
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The State Government is investing more than $22 million in to the creation and ongoing management of national parks, marine parks and conservation reserves in the 2019-20 State Budget. Under the Plan for Our Parks initiative, five million hectares of new national and marine parks and reserves will be established over the next five years. $10 million will be invested over the next two years to establish visitor operations and infrastructure at the proposed Houtman Abrolhos Islands National Park. This will include the creation of a jetty, installation of signage and paths, and expansion and upgrades to the airstrip. A further $3.8 million will be spread over the four-year budget period for the ongoing management of the islands. For more information, read the Tourism Minister and Environment Ministers’ joint media statement.
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WA experiences feature in US publications
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Tourism WA’s recent US media familiarisation program has resulted in some great coverage for the Margaret River, Perth and Kimberley regions. Kevin West’s on-board experience with Coral Expeditions highlights the Kimberley coastline as one of the world’s last true wilderness areas to nearly 1.9 million Americans, across Departures print and online circulation. Read the article here. Meanwhile, Todd Plummer writes in Cool Hunting about flying to Perth and renting a car to embark on a road trip bursting with spectacular nature, food and wine. Cool Hunting has a monthly online audience of more than 400,000. Read the article here.
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NZ influencer campaign with Qantas entices Kiwis to WA
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Tourism WA’s New Zealand team recently ran a campaign with Qantas and influencer Kyle Mulinder, aka @barekiwi, to inspire Kiwis to book a holiday to WA in 2019. Kyle is one of NZ’s top influencers with more than 64,000 followers on Instagram and 54,000 fans on Facebook. He also has a global audience as an official GoPro content creator. The campaign featured a mix of paid social, digital display, search, eDM and out- of-home advertising across Auckland’s regional public transport network. The campaign featured a range of stunning images and videos of Perth, Rottnest Island and Ningaloo Reef to encourage Kiwis to book a holiday in Perth, and extend their stay in Australia’s Coral Coast.
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New Accor Art Series hotel set to open in Perth
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Accor announced yesterday it will open its ninth Art Series hotel in Perth’s CBD in October 2019, the first of the Art Series brand to open in Western Australia. The $90 million hotel by developer George Atzemis will be located at 900 Hay Street. Construction on the hotel began in November 2017. Dedicated to Australia’s contemporary artists, the fundamental design concept of the 250-room Art Series hotel will draw inspiration from its incoming namesake artist, with custom furnishings and original artworks and prints adorning the walls and halls of the hotel. The hotel will also be home to a chic new international food and beverage destination. For more information, visit the hotel website.
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WA Visitor Centre closed for renovations
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The Western Australia Visitor Centre (WAVC) located at 55 William Street, Perth will be closed for refurbishment from 5pm Monday, May 6 until 9am Friday, May 10. During this time, the WAVC team can still be contacted for normal business inquiries by calling 1800 812 808 or sending an email. If you have any queries regarding the closure, please call WAVC Manager Troy De Souza on 9483 1111.
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Workshops coming to Perth, Margaret River and Denmark
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Tourism Council WA will be delivering a range of industry-relevant and updated tourism training workshops in Perth, Margaret River and Denmark over the next few months. Topics include digital marketing and social media; China Ready; customer service; and strategic marketing for tourism businesses. For the full schedule, visit the website. Registrations for Perth workshops close soon.
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SKAL International Perth May Function
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May 9: Tourism organisation Skal International Perth is holding a lunch networking event, which will include a fundraiser for Perth-based charity Dress for Success. Being held at the Shoe Bar, the event will feature guest speaker Anne Donaldson from Dress for Success. Skal International Perth’s raffle proceeds throughout the year go towards the Skal International Perth Travel and Tourism Scholarships, which encourage excellence in the industry, along with its nominated charities including Dress for Success. For more information or to register and purchase tickets, click here.
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WA Hospitality Supplier and Legends Awards
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May 13: The 2019 Bankwest WA Hospitality Supplier and Legends Awards showcase outstanding suppliers, promotions, products and services provided to WA’s hospitality sector. The awards will be held at Crown Perth and mark the official opening of the 2019 Hospitality Expo; WA’s largest annual hospitality conference and expo. Each supplier award category is voted on by customers from WA’s hotel and hospitality industry including accommodation properties, hotels, taverns, bottle-shops, small bars, restaurants and tourism venues. For more information or to register, please click here.
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AHA Hospitality Expo and Conference
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May 14-15: Hospitality Expo is WA’s largest industry-only tradeshow showcasing a comprehensive collection of the latest products and services on offer to the hospitality industry. Exhibitors travel from all over the country for the opportunity to align their brand with this event, and present to thousands of potential clients over two days. This two-day event showcases cutting-edge technologies, the latest in beverages, fresh produce and high-quality venue equipment. The expo will feature numerous interactive displays and demonstrations of products from more than 100 industry suppliers. For further information or to register your attendance, please click here.
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Tourism WA hosts India briefing for WA tourism operators
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May 14: Tourism WA will host an India briefing session on Tuesday, May 14 at Pan Pacific Hotel from 4pm to 6pm. This briefing will provide WA operators with an overview of India and valuable insights on the opportunities associated with this market. A Q&A panel session consisting of WA operators currently active in the India market will follow after Tourism WA’s breifing. India continues to be Australia’s fastest-growing inbound market with impressive double digit growth in arrivals, spend and length of stay. WA attracted more than 30,000 Indian visitors who spent $74 million in the year ending December 2018. Please RSVP your attendance by COB Friday May 10.
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Perth Hotel and Venue Development Breakfast
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May 16: Registrations are now open for the 2019 Perth Hotel and Venue Development Breakfast, which will be held at the Perth Convention and Exhibition Centre. Presented jointly by Tourism Council WA and Property Council of Australia (WA), this event will reveal the latest insights on hotel, venue and precinct development in Perth. Speakers at the event will include Tourism WA Managing Director Brodie Carr, Western Australian Museum Principal Project Officer Renae Woodhams, and Lucid Economics Director Michael Campbell. Registrations close soon. For more information and to register, click here.
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Workshops highlight WA’s unique native flora
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May 22: FACET is hosting a workshop to explore opportunities in the development of tourism product to take advantage of WA’s unique native flora. Highlighting our beautiful wildflowers through tourism has untapped potential, with Western Australia boasting the largest collection of wildflowers on Earth. Twelve thousand species have been found in WA and over 60 per cent are unique to the State. For more information or to register visit the website.
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Registrations for Denmark’s Tourism Connect now open
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June 12: Tourism Council WA is hosting a Tourism Connect industry networking function in Denmark. Registrations for this industry sundowner are now open, so don’t miss your chance to network with key tourism players, meet the Tourism Council WA team, and hear about industry news. For more information and to register, visit the website.
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ATEC presents wine conference in South Australia
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June 18-20: The Australian Tourism Export Council (ATEC), in partnership with Wine Australia and the South Australian Tourism Commission (SATC), is proud to present the ‘National Wine Tourism Conference: Beyond the Barrel’ as part of the Federal Government’s $50 million Export and Regional Wine Support Package. This three-day conference, being held in South Australia, will feature business meetings, conference sessions and networking events and opportunities. For more information contact the ATEC team or register here.
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Register now for Australia Marketplace India 2019
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August 8-12: Tourism Australia’s India flagship trade event, Australia Marketplace India 2019 will take place in Kochi, Kerala, India from August 8 to 11. This will be followed by a networking dinner in Mumbai on August 12. The program includes pre-scheduled meetings between buyers and sellers, as well as networking opportunities. The event is an opportunity for WA tourism operators to establish business relationships with up to 100 key qualified travel agencies and tour operators from India. For more information, click here. Applications close on Monday, April 29.
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Register now for North American Australia Marketplace 2019
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August 26-29: Registrations are now open for the North American Australia Marketplace 2019, being held in Los Angeles from August 26 to 29. This annual event brings together more than 100 North American buyers and 100 Australian tourism products and experiences. The program begins with an industry update and reception on August 26, followed by three days of appointments and networking opportunities. Visit the website to register. Tourism WA will also conduct a Show Me The WAy workshop to key distribution partners on America’s east coast from August 18 – 23, so save the date. More details on this workshop will be circulated soon.
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Wine exports and tourism workshops on offer
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Wine Australia's Growing Wine Exports and Growing Wine Tourism is holding workshops and webinars in Perth, Swan Valley, Margaret River and Albany until July. These are practical, hands-on, wine-specific and packed full of case studies, market insights and tools to help businesses grow their exports and develop their wine tourism products and services for the inbound tourism market. Register now for a national webinar or a workshop in your region.
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WA Tourism Conference heading to Karratha
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September 16-18: The 2019 WA Tourism Conference, which is supported by Tourism WA, will be held in Karratha in September. Following a competitive tender process, the City of Karratha was awarded the event in recognition of its significant commitment to growing the region’s tourism capacity and offering. To assist tourism businesses from across WA to attend the event, the City of Karratha is offering a subsidy for those who will be flying or driving long distances. More details on the event will be announced soon.
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