It’s hard to get where you’re going if you don’t know where you want to end up. Not setting long-term goals can leave your organization blind to new opportunities.

Strategy versus tasks
Day-to-day marketing tasks pile up. There’s always more “to do.” But it’s also important to take a step back and think about your brand in the long term. Long-term goals will impact what’s important to do today … and tomorrow.

Where do you see your organization in 1, 5 or 10 years? It’s tough to plan more than three years out with everything changing so quickly. But the exercise of considering what’s possible and setting your sights high is very valuable.

Short-term tactics support long-term goals
Upgrade your website? Launch a new product? Build an AdWords campaign? Create a refreshed recruitment suite? Improve packaging? Implement inbound marketing? Increase your social media presence? All of these tactics can work to engage audiences and build recognition. If they’re working, don’t stop. But also set aside time to imagine how much further you can reach.

Getting started
So many choices. Online or offline? Email or direct mail? Advertising or SEO? It can be difficult to plan long-term and choose the right path. It takes fresh eyes and an objective perspective.

Creative Company can help. We’ll work with you to map out your marketing opportunities, based on organization goals and target audiences. Download our Brand Audit Overview to learn how we can help identify where you are now, where you want to be and how to get there.

Considering a new initiative? Our Marketing Blueprint Overview delivers an audit plus an in-depth analysis and review of your current marketing. It defines your opportunities, audiences and strategy. It’s the blueprint to take your marketing to the next level. Read more about the brand audit or marketing blueprint on our website.

Now’s the time to make a change, to look long term, and to evaluate where you’ve been. Let’s discuss your marketing strategy for 2013. Give us a call at 866-363-4433, or drop us an email.

P.S. Free to download, plenty of tips, guidelines, scorecards and useful information for you on our website. As you plan, take a look!