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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Image courtesy of Tennis Australia
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Perth to host new ATP Cup in 2020
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Perth will host some of the world’s best tennis players as part of the new nation-versus-nation Association of Tennis Professionals (ATP) Cup teams’ event from January 2020. Joining Sydney and Brisbane, Perth is one of three cities to host the new competition which is set to attract up to 100 of the world’s best male tennis players. The ATP Cup will be second only to the four Grand Slam tournaments and will see the world’s top players compete for 750 highly coveted ATP ranking points and $A22 million in prize money. The ATP Cup will involve players from 24 nations, with the Perth group stages featuring at least two of the top six players in the world, and four of the top 12. RAC Arena will host the Perth event, which will feature 12 sessions played over six days. Due to the ATP Cup taking place in the first week of January, the Hopman Cup would be significantly compromised if it were to
be held at the same time. Because of this, the Hopman Cup will no longer be going ahead in Perth. The State Government, through Tourism WA, has secured the ATP Cup for WA for six years. The event holder, Tennis Australia, expects it to attract interstate and international visitors and generate significant global media coverage. For more information, read the Tourism Minister’s media statement.
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Avis announces one-way rentals between Perth and Exmouth
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Avis has launched one-way rentals between Perth and Exmouth, with a reduced relocation fee, to make the popular road trip more accessible and affordable. The one-way rental offer is part of a two-year trial, which runs from April 1 to October 31 in 2019 and 2020. Travellers will pay a reduced relocation fee of $250 when hiring a car to drive from Perth to Exmouth, and $150 when driving from Exmouth to Perth. Daily hire car rental fees are additional. Qantas Airlines, a mobility partner of Avis Australia, offers 12 flights per week to Learmonth Airport. Tourism Minister Paul Papalia congratulated Australia’s Coral Coast and Avis Australia on the “game changing” initiative. For more information, visit the Australia’s Coral Coast website or call Avis on 136 333 (from
Australia).
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ANW launches Kimberley road trip campaign
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Regional Tourism Organisation Australia’s North West (ANW) has launched a road trip campaign aimed primarily at the East Coast 55-plus drive audience. Running until April 13, the campaign follows Denise and Michael’s road trip adventures through the Kimberley region, where they experience everything from the Gibb River Road and Lake Argyle to the Bungle Bungle Range. The digital campaign will feature on social media and email marketing to promote Kimberley road trips in line with Tourism WA’s Road Trip campaign. It also provides information on the region’s natural attractions, camping, tours and accommodation to encourage visitation to the Kimberley region. ANW is supported by Tourism WA. Watch the campaign video here.
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British backpackers urged to Go West in new campaign
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Tourism WA’s UK team has been running a follow-up campaign to its award-winning MTV and STA Travel partnership this month, to boost youth travellers to WA. The campaign includes a mix of inspirational videos and imagery distributed across MTV social channels, as well as STA Travel’s extensive retail network. Tactical offers range from a mates’ rates promotion to encourage friends to book flights to Perth together, to discounts on adventure tours and campervan hire to encourage regional travel. The content and tactical deals have a strong working holiday focus, showcasing the range of jobs available as well as all the bucket list experiences Brits
can tick off on their days off. Initial sales results are showing good conversion.
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WA Tourism - ‘Our Story’ workshops continue
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Tourism WA held meetings and workshops with tourism operators and professionals in Rottnest, Margaret River and Bunbury this week. The aim of the workshops was to get feedback from industry members on how to define Tourism WA’s unique tourism brand story. The development of this story, a narrative that is owned across the tourism industry in WA, is important because it will help us align and differentiate our marketing. That means, in a crowded marketplace, it will be easier for a visitor to choose WA over one of our competitors. Follow @wa_tourism_our_story on Instagram and read more about the brand story here.
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Rottnest visitor numbers break new record
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Rottnest Island continues to welcome a record number of visitors to its shores, with visitors flocking to Western Australia's island paradise. New figures show a 4 per cent increase in visitor numbers over the summer, improving on 2017-18's record-breaking summer season. The island's growing appeal is underscored by additional activities for visitors, extra ferry services, successful marketing campaigns, celebrity visitors and quokka selfies. Since 2017, nine new businesses have opened on the island and 83 new eco-tents have increased accommodation options, with a further 80 rooms expected as part of the Hotel Rottnest expansion. For more information, read the Tourism Minister’s media statement.
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Search is on for WA’s best steak sandwich
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The 2019 Australian Hotels Association (WA) Steak Sandwich competition began on March 21, sparking an epic battle between kitchens across the State. Now in its 12th year, the competition sees pubs, taverns, restaurants and bars compete to see who can produce the ultimate steak sandwich.Almost 50 venues are participating across WA, with venues putting forward their best creations in a bid to receive votes from the public and secure their place as a finalist. Four finalists will be chosen from regional and metropolitan areas to participate in a live steak sandwich cook-off, held at the AHA(WA) Hospitality Expo at Crown Perth on May 14 and 15, 2019. A full list of participating venues can be found here.
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AGWA marks 40 years with a diverse exhibition season
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Art Gallery of WA’s 2019 exhibition program has recently been released, with a bold season combining historical gems, cult T-shirt fashion, political and botanical art from respected Perth collector Janet Holmes à Court, and the first regional tour for 20 years. The year is well underway with the contemporary Aboriginal art exhibition Desert River Sea: Portraits of the Kimberley already receiving rave reviews and proving popular with tourists and local audiences. Two exhibitions in September and October will celebrate the iconic building’s 40th anniversary - Reason for Being, presented in partnership with Co3 Australia, and Perth is Brutal: Dreaming in Concrete, followed by a reappraisal of the vibrant WA and international 70s art scene in That Seventies Feeling. A collaboration with the Janet Holmes à Court collection explores our conflicted
relationship with the natural world in The Botanical: Beauty and Peril. For the full calendar, head to AGWA’s website.
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Tourism Council workshop schedule for 2019
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Tourism Council WA is pleased to announce its new workshop schedule for the first half of 2019, featuring a range of refreshed workshops for your tourism business. The updated workshops will be visiting a range of destinations in the first half of 2019, including Denmark, Margaret River and Perth. For the full workshop schedule, visit the Tourism Council WA website.
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Accreditation to re-brand in 2019
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Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program will be re-branded to better promote your business. The new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business. To find out more, visit the website.
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WA State History and Heritage Conference registrations open
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April 29-30: The WA State History and Heritage Conference (WASHHC), 'Handle with Care', is being held at the Westin Perth Hotel in April. The conference, supported by Tourism WA, will explore how places, stories and collections face many threats, including the environment, time, misuse, neglect and misguided good intent. WASHHC will also explore other elements of heritage, history and collections that may need to be ‘handled with care’. For a full program, registration fees and accommodation information, visit the conference website.
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Perth Hotel and Venue Development Breakfast
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May 16: Registrations are now open for the 2019 Perth Hotel and Venue Development Breakfast, which will be held at the Perth Convention and Exhibition Centre. Presented jointly by Tourism Council WA and Property Council of Australia (WA), this event will reveal the latest insights on hotel, venue and precinct development in Perth. Speakers at the event will include Tourism WA Managing Director Brodie Carr, Western Australian Museum Principal Project Officer Renae Woodhams, and Lucid Economics Director Michael Campbell. For more information and to register, click here.
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ATEC presents wine conference in South Australia
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June 18-20: The Australian Tourism Export Council (ATEC), in partnership with Wine Australia and the South Australian Tourism Commission (SATC), is proud to present the ‘National Wine Tourism Conference: Beyond the Barrel’ as part of the Federal Government’s $50 million Export and Regional Wine Support Package. This three-day conference, being held in South Australia, will feature business meetings, conference sessions and networking events and opportunities. For more information contact the ATEC team or register here.
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Register for North American Australia Marketplace 2019
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August: Registrations are now open for the North American Australia Marketplace 2019, being held in Los Angeles, August 26-29. This annual event brings together more than 100 North American buyers and 100 Australian tourism products and experiences. The program begins with an industry update and reception on August 26, followed by three days of appointments and networking opportunities. Visit the website to register. Tourism WA will also conduct a Show me the WAy workshop to key distribution partners on America’s east coast from August 18 to 23, so save the date. More details on this workshop will be circulated after the Australian Tourism Exchange.
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WA Tourism Conference heading to Karratha
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September 16-18: The 2019 WA Tourism Conference, which is supported by Tourism WA, will be held in Karratha, from September 16 to 18. Following a competitive tender process, the City of Karratha was awarded the event in recognition of its significant commitment to growing the region’s tourism capacity and offering. To assist tourism businesses from across WA to attend the event, the City of Karratha is offering a subsidy for those who will be flying or driving long distances. Tourism Council WA is now seeking submissions of papers and topics from potential speakers on regional tourism, Aboriginal tourism, ecotourism and geotourism. Submissions close 5pm WST April 30. For more information and submission requirements, click here.
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Wine exports and tourism workshops on offer
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Wine Australia's Growing Wine Exports and Growing Wine Tourism is holding workshops and webinars in Perth, Swan Valley, Margaret River and Albany until July. These are practical, hands-on, wine-specific and packed full of case studies, market insights and tools to help businesses grow their exports and develop their wine tourism products and services for the inbound tourism market. Register now for a national webinar or a workshop in your region.
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