Connecting the Dots Between Marketing and Sales
Over the last several months in conversation with clients and prospects alike, this is a common statement: “I just need someone to help connect the dots.” What dots exactly? Marketing tactics. An online presence that includes a website, social media, online advertising, video, email and content marketing. Offline tactics, including brochures, direct mail and tradeshows. The phones are ringing, and you might have a bot chatting away.
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