You’ve got a dedicated, hard-working marketing team. There are lots of projects in the pipeline (to dos). Yet you also need to evaluate fresh strategies and new opportunities.

I have heard this over and over from clients and potential clients … how everyone is stretched thin with plenty to do, whether they’re an owner, manager or marketer. Yet you know there is a need to re-evaluate marketing strategies based on changing attitudes and new marketing channels.

I’ve dubbed it the Capacity Ceiling. Are you there? Are you overwhelmed with deadlines, projects, analytics … and confused by all the buzz around new technologies and channels?

The symptoms of the Capacity Ceiling
    > The projects keep adding up, with more requests coming in than projects completed
    > Management expects you to do more with less—lower budgets, fewer people—yet deliver more work
    > Errors are showing up … or you have the sense you’re delivering “good enough” work rather than what you’re capable of
    > It seems like you’re doing more marketing and getting less response
    > Leadership keeps asking about the latest marketing ideas—social media marketing, content marketing, inbound and mobile marketing … and you don’t know when you’ll have the time to find the answers

So what’s the cure?
Take a step back and examine your brand. Good positioning is the place to start. Effective positioning helps you and your team focus on what’s most important to the audiences you must reach … and how you provide what they’re looking for, where they’re looking.

Rather than creating marketing tools “because we’ve always done it that way” … narrow your attention and energy to the areas where your target audiences will choose to take action—at their point of choice. You can leverage what you’re already doing (or eliminate it), and carefully choose new tactics … not because they’re the latest thing, but because they will connect with your audiences and inspire response, in the channels they’re using.

It will take some initial homework to assess where you are now. (We can help with that, check out our brand audit overview.) But in the long run, it will show you where you should be focusing your time, effort and marketing dollars. And you’ll be more effective with the time, people and budget you have available.

Download these worksheets to help focus your marketing strategy:
    > Define your Position in Your Market, what sets you apart?
    > Defining Your Audiences, who is your target audience?
    > Point of Choice Worksheet, where and why are audiences looking for you?

Carve out the time to step back and reevaluate where you’re investing your time and budget. (Yellow pages? Move those dollars!) Once you have that clarity, identify new priorities to get a better return on your investment.

Give us a call at 866-363-4433, or drop us an email, to discuss your current marketing tactics and where you would like to go. We will give you an objective assessment and guide you to success.