You can make the best technology on the planet, but it is only through an understanding of the essential user experience, that you can achieve commercial success. Both of our keynote speakers at MEMS Executive Congress US 2012 have brought their respective fields of expertise to applying very cool technology to compelling new products that consumers want to buy.
Ajith Amerasekera, TI Fellow, IEEE Fellow, Kilby Labs, Texas Instruments, identifies the importance of MEMS in experiencing the world around us: “MEMS technology will enable us to recreate the five senses— touch, smell, hearing, sight, taste—and that will give us the capability to anticipate and adapt our needs.”
During his keynote presentation, “Ultra Low-Power Electronics in the Next Decade," the world-class engineer Amerasekera will explore the ways in which electronic devices have altered the user experience by distributing intelligence across applications in our personal lives, health, transportation, safety and security. He will examine what we need to make this immersive environment a reality, to adapt and anticipate to our needs, and to ensure our maximum convenience with optimal use of our natural resources. Driving this change is the availability of low-power electronics for wireless connectivity and performance processing, driven by technology companies like Texas Instruments.
Robert Brunner, founder, creative director and partner, Ammunition, communicates strategic innovation through product design, brand and surrounding experience.
Brunner explains that “while underlying technology, including MEMS, is essential to providing a capability to the user, what people really care about is what it does, how it does it, how it feels and how it fits their life. The iPhone is a perfect example of this. There is tremendous development and technology behind its functionality, but what people care about is how it delivers that total user experience.”
In his keynote presentation, “Ideas, Not Objects,” Brunner will offer his philosophy of product design—that technology cannot drive the user experience. Rather “it is important to work back from the ideal experience to the device, not the other way around.”
Brunner will share examples of some of his company’s most successful product designs—based on that very philosophy. A case in point: Ammunition developed an emotional connection to music through the Beats Audio brand. The firm fulfilled that bond through a portfolio of Beats-brand audio products, including Beats by Dr. Dre, a brand of high-performance headphones and loudspeakers developed in partnership with the hip-hop artist and producer Dr. Dre and Interscope/Geffen/A&M chairman Jimmy Iovine. Ammunition is also the innovation firm behind products from Apple, Barnes & Noble, Dell, Microsoft and Sony.
Please join us for our eighth annual MEMS Executive Congress keynotes:
- Thursday, November 8, 2012, 4:15-5:00 p.m. for “Ideas, Not Objects,” with an introduction by Mike Rosa, MEMS global product manager, Applied Materials.
Register today for MEMS Executive Congress
As a business rather than a technical conference, MEMS Executive Congress provides a unique forum for MEMS solution providers and OEM integrators to exchange ideas and information during panel discussions and networking events. This truly unique two-day event is the year’s must-attend conference for the entire MEMS supply chain.
If you have not registered yet, you can do so via the link below:
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