Greetings Friend,

I hope this email finds you well and you are enjoying some mid-summer R&R. Please find enclosed recent projects, industry trends and news. We continue to see a high demand for natural SEO projects, Facebook incentive marketing, website redesigns, web development and content management system upgrades. Thanks to all of our clients for a great year so far and wishing everyone a prosperous 2012.

All the best,

RECENT WORK

Cable News

Bartlett recently launched a site for Boston Neighborhood Network (BNN), a nationally acclaimed TV media center serving the Boston area. The site was built with fellow developer Kevin Reynen using the latest Drupal and CiviCRM frameworks and includes extensive video (on demand and live streaming), dynamic content (polls, social media, events, sign ups) and a private member community. See the site at www.bnntv.org.

Social Retail

Better Homes and Gardens (BHG) wanted to utilize social media and Internet marketing to increase brand awareness and sales of licensed products at Walmart. Bartlett provided SEO and e-mail marketing services as well as worked with New Media Strategies to develop incentive based Facebook programs. These initiatives have been very successful at increasing social engagement (Facebook likes increased from 6,000 to over 145,000) and generating high quality traffic. See more on Facebook and the BHG site. 

Thoreau Online

We recently launched a new Thoreau Club site, focused on enhancing the user experience with a new design, extensive photo galleries, visual drop down navigation and a streamlined info architecture.  The site was built with Drupal 7 to increase visibility with search engines, provide easy website editing capabilities and increased leads through online conversion. Since launching, lead conversion has increased significantly. See the site  at  www.thoreau.com.

NEWS

Debra Piquette Promoted to Senior Project Manager

In this role Debra serves as a project lead for clients such as Better Homes and Gardens, EBSCO Publishing and Zipwall. “I'm excited to work on larger projects that have multiple requirements such as Internet marketing, user experience and web development. Being able to take a project from start to finish and see real value created such as increased leads and revenue is very rewarding." Read more

Evaluator

Here are the latest stats from our eValuator tool which grades sites based on a variety of factors.

• Sites Tested: 29,066
• Average Grade: F
• High Score (week of 7/19): Facebook.com (A+)
• Low Score (week of 7/19): Auxtroispierres.com (F)
• Most Common Mistake: Press
• Most Common Correct Answer: Content Freshness

Try the eValuator and see your score!

Bartlett is an interactive agency, specializing in helping companies increase brand awareness, lead generation and revenue through best practices in website design, development and Internet marketing. Services include: Internet strategy, web design, web application development, Drupal development, e-commerce, search engine optimization (SEO), social media, e-mail marketing and web analytics. Located in West Concord, MA, Bartlett Interactive was founded in 1998.

Bartlett is also the founder of the non-profit ConcordConserves.org and is committed to triple bottom line business practices (People, Planet, Profit).