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Welcome to this week’s edition of Talking Tourism newsletter.
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Rotto event makes world surfing double for WA
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Western Australia will create history in May when it hosts two world surf events in the same year after Tourism Western Australia secured a one-off World Surf League (WSL) Championship Tour event at Rottnest Island. The 12-day Rip Curl Rottnest Search will be held at Strickland Bay from May 16-26. The event will follow the world-famous Boost Mobile Margaret River Pro, which has been a World Championship Tour event since 2014 and attracts the world’s top professional surfers. Tourism WA recently locked in a three-year deal with the WSL for the Margaret River Pro to remain in WA until 2024. Global broadcast of the event will give valuable exposure to our State as a leading surf and adventure travel destination. Read more on our corporate website.
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2021 Australian Tourism Exchange
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Australia’s largest tourism tradeshow, the Australian Tourism Exchange (ATE), is planned to be held at the International Convention Centre Sydney from June 6-9 this year. Delivered by Tourism Australia, the event is for international buyers based in Australia or located in countries permitted to travel to Australia, domestic buyers and frontline travel sellers. A virtual version of the event will follow from June 10-17, 2021, for international buyers unable to travel to Australia. Tourism Australia will offer fully subsidised participation fees to the event along with three nights’ accommodation for sellers and buyers along with flights for buyers. Applications for ATE21 are now open and close on March 19. For more information, visit the Tourism Australia
website.
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Perth Airport WA Tourism Awards return
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The Perth Airport Western Australian Tourism Awards return in 2021 to recognise business excellence and innovation. Tourism Council WA will be hosting a live webinar on Monday, March 8 to provide information on how to enter. Changes have been made to this year’s awards, including a reduced and revised question set for most entries, an extension to the qualifying period and a Judges’ Choice Award. The WA Tourism Awards are sponsored by Tourism WA and are judged by a panel of industry volunteers. To find out more about the awards visit Tourism Council WA's website. To register your interest to be part of the judging panel email awards@tourismcouncilwa.com.au.
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Jobs Connect event back
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Tourism WA collaborated with StudyPerth to deliver the second International Students Job Connect event on Tuesday. The event helped address a shortage of workers in tourism and hospitality by connecting prospective employers with international students who are living in WA and looking for work. Prospective employers talked to students about their businesses and available opportunities in a ‘speed networking’ format. If you have an employment opportunity, you can list it on the StudyPerth website. More information about the event is available on our website.
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2021 events calendar out now
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Tourism WA’s events calendar is now available on our corporate website, featuring a range of sporting, arts, culinary and cultural events held across WA in 2021. The calendar includes Tourism WA-sponsored events, as well as other events taking place around the State. Events are an important part of our tourism strategy because they encourage people to travel around the State, add extra tourism dollars and vibrancy to communities, and attract media attention which helps promote WA. To view the calendar, or to find out more about funding opportunities and how we can help promote your event, visit our corporate website. For a list of other
events held across WA, visit westernaustralia.com.
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UK agents get a taste of Western Australia
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Our UK office teamed up with Wine Australia to bring a taste of WA to UK trade as part of an education drive. Agents and product managers from luxury operator Elegant Resorts and wholesale company If Only were invited to complete the WA training module. A group were selected to join a virtual event with selling tips, Adventure Awaits videos, sample itineraries and a tutored wine tasting of six WA wines by Wine Australia’s UK Regional General Manager, Laura Jewell. Food and wine experiences are a key driver for the British High Value Traveller. Almost 600 UK agents have taken part in WA training events since July.
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National India Host Program for 2021
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The India Host Program, developed by ATEC, in partnership with Tourism Australia and Austrade is back for 2021. More than 600,000 Indians live in Australia and the program will offer valuable insights into how to market to the local Indian community in preparation for welcoming back the India international traveller, when the time is right. The online program covers content including Indian culture, identifying target segments and tailoring product, as well as how to make your product marketing and trade ready for Indian customers. The program will run nationally from March until June, with dates to be released soon. Register your interest here.
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Expressions of Interest open for Access Asia Business
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WA businesses and entities interested in operating in Asian markets can apply for round three of the Access Asia Business Grants program. Coordinated by the Department of Jobs, Tourism, Science and Innovation, grants of up to $25,000 are available on a net co-investment basis. The funding aims to support eligible businesses to strengthen their export and trade initiatives in Asian markets. For more information and applications forms, visit Access Asia Business Grants, email accessasia@jtsi.wa.gov.au or phone 6277 2927. Grants are open until 12pm Friday, 5 March, 2021.
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Support for small businesses affected by lockdown
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A $500 electricity offset is available for small businesses in the Perth, Peel and South West regions impacted by the five-day lockdown between 31 January and 5 February, 2021. The support is available for eligible Synergy and Horizon Power customers. A process will be put in place soon for eligible small business owners whose electricity bills are paid by lessors to apply for the $500 offset. For more information visit the Synergy and Horizon Power websites.
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Register for workshops and networking
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February and March: Register now for Tourism Council WA’s (TCWA) training workshops and Tourism Connect networking events throughout February and March in Perth, Broome, and Kununurra. Attend the training workshops to upskill and learn new things in Perth (February 23 and 24), Broome (March 9 and 10), and Kununurra (March 23 and 24). Afterwards, join Tourism Council WA CEO Evan Hall at the networking event in Broome and Kununurra. For the full schedule of events and to secure your spot, visit TCWA’s website.
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Upskill your tourism business with online workshop
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February 22: Registrations are open for Tourism Council WA’s Tourism Fundamentals webinar. This workshop is ideal for those who are new to the industry, or those wanting a refresher about the industry and ways they can use the network to promote and grow their business. For more information and to register, visit TCWA’s website.
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Heritage tourism workshop
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February 25: The Forum Advocating Cultural and Eco-Tourism Inc (FACET) and the Heritage Council of WA will host a half-day workshop on heritage tourism from 12.30pm-7pm at the WA Museum Boola Bardip. The workshop will showcase outstanding examples of heritage projects including conservation, adaptation and reactivation of heritage sites and places and ways to interpret and promote Western Australia's cultural heritage. For more information and to register, visit the FACET website.
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Destination Australia 2021
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March 4: Tourism Australia will host the seventh annual Destination Australia conference at the ICC Sydney and online. The conference will focus on the future of Australian tourism, with high profile speakers sharing consumer insights, global trends and discussing key opportunities for the industry in a post COVID-19 world. Watch a recap of last year’s event on Tourism Australia’s website and stay tuned for more information on speakers and registration.
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Agri-tourism workshop in Mingenew
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March 11: The Shire of Mingenew is hosting a free workshop on the opportunities and challenges of the agricultural tourism sector. If you are thinking about setting up a business, or want to do even more with an existing one, this workshop will provide practical advice from industry experts, as well as networking opportunities. The workshop will be held on Thursday, March 11, from 10am to 4pm. For more information including how to register, visit the Shire of Mingenew website.
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Spirit of Trails Conference
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March 14-16: FACET’S Spirit of Trails Conference is a chance to learn more about how tourism businesses, current and emerging trail town can benefit from WA’s trail development. A guided pre-conference tour will be held on Sunday, March 14, a full day conference program on Monday, March 15 and a post-conference tour on Tuesday, March 16. Register and read more on the FACET website.
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