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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Image: Julian Wilson
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Margaret River Pro secured on Championship tour
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The State Government, through Tourism WA, has struck a deal with the World Surf League (WSL), securing the Margaret River Pro until at least 2021 - with an option for extension. Tourism WA has been a proud sponsor of the Margaret River Pro for more than 30 years. The event has been part of the WSL Championship Tour since 2014. The new deal also includes opportunities to showcase other parts of Western Australia's coastline, through video content during the event's broadcast. Some of the biggest names in surfing have competed at past events, including Kelly Slater, John John Florence, Mick Fanning and Stephanie Gilmore. For more information, read the full story on our corporate website.
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Discover Aboriginal Experiences welcomes Broome operator
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Narlijia Experiences Broome has joined Discover Aboriginal Experiences (DAE), part of Tourism Australia’s Signature Experiences of Australia program that promotes outstanding tourism experiences within a variety of special categories. Narlijia Experiences Broome is run by local Yawuru man, Bart Pigram, who shares knowledge and ancient stories through daily tours of the Broome and Roebuck Bay region. All DAE members are Aboriginal guides from across Australia’s urban and regional locations. Narlijia Experiences Broome is supported through the Aboriginal Tourism Development Program (ATDP), which aims to raise the standard of product delivery and
promotion of Aboriginal tourism in regional WA. The ATDP is managed by Tourism WA, through State Government funding provided to the Western Australian Indigenous Tourism Operators Council (WAITOC).
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Regional voices heard in WA Tourism - ‘Our Story’
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Tourism WA Managing Director Brodie Carr and marketing specialist Guy Taylor have finished the latest leg of their WA journey, meeting with tourism operators and professionals in Geraldton and Karratha. The pair have been chatting with industry members to define Tourism WA’s unique tourism brand story. The development of this story, a narrative that is owned across the tourism industry in WA, will help us align and differentiate our marketing, making it easier for a visitor to choose WA over one of our competitors. Mr Carr said they had heard genuine passion for WA from people working in the industry, with the conversations providing important input for defining our story. Between them, the pair have also visited Kalgoorlie, Albany, Esperance, Karratha, Margaret River, Bunbury, Mandurah and Fremantle. The WA Tourism ‘Our Story’ consultation process will involve industry workshops at a
later stage. Follow @wa_tourism_our_story on Instagram and read more about the brand story here.
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Australia’s Golden Outback launches new campaign
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Regional Tourism Organisation Australia’s Golden Outback has launched its latest road trip campaign, The Road To the Rock, showcasing Mount Augustus, the towns and landscapes of the Gascoyne Murchison, and WA wildflowers. Aligning with Tourism WA’s Two-Year Action Plan and global road trip campaign, the Road to The Rock campaign launched with a travel guide in the West Australian newspaper and a series of videos promoted via various media channels. The videos and images from Road to The Rock are available for use by stakeholders and can be viewed and downloaded here. Regional Tourism Organisations are supported by Tourism WA.
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Destination WA’s final Summer Series episode airs this weekend
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This weekend’s Destination WA program, which is supported by Tourism WA, will focus on some of Perth’s destinations and experiences, including Rockingham, the Perth Hills, Caversham Wildlife Park, Captain Cook Cruises and Kings Park. The Summer Series of Destination WA is also supported by regional tourism organisations Australia’s South West, North West, Coral Coast, Golden Outback and Destination Perth as well as local operators. Aboriginal tourism stories are supported through the State Government’s Aboriginal Tourism Development Program in partnership with WAITOC. The series will air for the last time in WA on Sunday at 5.30pm and nationally on Saturday at 12.30pm on the Nine Network. Thank you to all the WA operators who participated in the series.
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Perth in Forbes.com list of Top Destinations
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Tourism WA’s PR team in the US, in partnership with Tourism Australia, secured coverage for Perth in the Forbes Travel Guide’s 14 Top Destinations of 2019. Perth is lauded for its proliferation of urban developments, including Yagan Square, the new 60,000 seat Optus Stadium and expanded Western Australia Gourmet Escape, which will extend into the Swan Valley and city centre. Forbes Travel Guide online has nearly 100,000 monthly viewers. Read the full list here.
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Perth’s dining scene featured in Cuisine magazine
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Tourism WA’s NZ media familiarisation program has secured coverage in one of NZ’s leading food magazines, Cuisine. The editor visited Perth in November, hosted by Tourism WA, to reacquaint herself with Perth’s dining scene. The media visit showcased a range of restaurants, bars and hotels in Perth’s city centre, as well as dining options in Subiaco, Northbridge, Fremantle and City Beach. The article will tempt the tastebuds of Kiwis and inspire them to put Perth on their holiday destination list. Read the article here.
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Western Australia continues to trend in the UK
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UK tour operator Kuoni has highlighted Western Australia as a key destination to watch in 2019 in its widely read Trend report. Kuoni has seen an 18 per cent increase in sales for WA in 2019, highlighting Qantas’s direct Perth-London flight, Perth’s good value compared with Sydney, and Ningaloo Reef, which it describes as “every bit as impressive as the Great Barrier Reef”. Tourism WA will be working with Kuoni in coming months to increase its range of itineraries in WA and developing a campaign highlighting WA’s incredible road trips.
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Hotels housed in historic buildings recognised in awards
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Katanning's Premier Mill Hotel and Kalgoorlie's Exchange Hotel are among the finalists in the 2019 Western Australian Heritage Awards. The conservation of these heritage buildings has been a catalyst for attracting new visitors to the area and providing unique heritage tourism experiences. The Heritage Awards, now in their 27th year, recognise outstanding contributions to heritage conservation, adaptive reuse, promotion, tourism and interpretation. More information on the finalists can be found here.
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WA State History and Heritage Conference registrations open
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The WA State History and Heritage Conference (WASHHC), 'Handle with Care', is being held at the Westin Perth Hotel, April 29-30. The conference, supported by Tourism WA, will explore how places, stories and collections face many threats, including the environment, time, misuse, neglect and misguided good intent. It will also explore other elements of heritage, history and collections that may need to be ‘handled with care’. Sessions include the Icons of Tourism, Activating Aboriginal Cultural Tourism and Heritage Tourism in Focus. For a full program, registration fees and accommodation information, visit the conference website.
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Funding opportunity to develop Collie’s tourism sector
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The State Government is offering up to $2 million per project for initiatives that create jobs and stimulate Collie’s local economy, through the Collie Futures Industry Development Fund. With attractions such as Black Diamond swimming pool to Stockton Lake, mountain bike trails and Wellington National Park, Collie is considered an appealing tourist destination. This funding opportunity aims to further develop the town’s potential, including its tourism sector. For more information or to apply for funding, visit the website.
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New workshop schedule for first half of 2019
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Tourism Council WA is pleased to announce its new workshop schedule for the first half of 2019, featuring a range of refreshed workshops for your tourism business. The updated workshops will be visiting a range of destinations in the first half of 2019, including Broome, Denmark, Kununurra, Margaret River and Perth. Registrations for Broome workshops close Thursday, February 28. For the full workshop schedule, visit the Tourism Council WA website.
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Accreditation to re-brand in 2019
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Following more than 20 successful years of recognising high-quality tourism businesses, the Australian Tourism Accreditation Program will be re-branded to better promote your business. The new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business. To find out more, visit the website.
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International Women’s Day breakfast on eco-tourism
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March 8: Members of the tourism industry are invited to hear Amy Carter-James, a world leader on sustainable tourism, speak at an International Women’s Day breakfast being held from 7am to 8.30am at the Wembley Golf Course. The breakfast is open to both men and women. Amy will describe how she established the 20-room Guludo Beach eco-lodge in Mozambique, together with the associated NEMA Foundation. Tickets are $50 per person, which includes breakfast. Bookings can be made through Trybooking. For further information
contact Wendy Dowling on email or by calling 0439 930 987.
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Mix and mingle at Network@Night
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March 12: Tourism Council WA is continuing its series of Network@Night industry networking functions in Perth. The focus of this event is on networking – mix and mingle with your industry colleagues, make new connections, and engage with TCWA's preferred suppliers. You can also meet the Tourism Council WA team and learn more about making your membership work for your business, as well as win great prizes. Registrations close soon. Visit the website to register.
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Register for Cruise Ready workshop in Busselton
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March 19: Tourism WA will be supporting a Cruise Ready Workshop at the Busselton Visitor Centre, from 5.15pm to 7pm, to coincide with the scheduled cruise ship call by Cunard’s superliner Queen Elizabeth to Busselton the following day. Claire Nuthall, representing Abercrombie & Kent Australia’s cruise shipping division, will provide insights into successfully servicing the cruise market, covering a range of topics including meeting cruise line/passenger expectations, how cruise lines work in regards to shore excursions and optimising business and community benefits. Register here.
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FACET forum connects industry with student internships
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March 27: Learn how the tourism, hospitality and events industries can source student expertise through the Work Integrated Learning program. Selected universities will explain the type of internships available and how to connect with the right people, while past interns will share success stories. Tourism, hospitality and event businesses, regional tourism organisations, local government authorities, universities and students would all benefit from attending this forum. Register here.
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Registrations open for Parliament House function
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April 2: Tourism Council WA invites industry to attend a special function at Parliament House. The function presents an exclusive opportunity to network with Members of Parliament while enjoying local produce. Limited tickets available. Visit the website to register.
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WA Tourism Conference heading to Karratha
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September 16-18: The 2019 WA Tourism Conference, which is supported by Tourism WA, will be held in Karratha from September 16 to 18. Following a competitive tender process, the City of Karratha was awarded the event in recognition of its significant commitment to growing the region’s tourism capacity and offering. The City of Karratha is offering a subsidy for those who will be flying or driving long distances. More details on the event will be announced soon.
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