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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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WA experiences feature at Greater China Travel Mission
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Forty one West Australian operators from 29 companies last week travelled to China as part of Tourism WA’s Greater China Travel Mission 2018. The eighth annual mission was held at the Bellagio Hotel in Shanghai from October 14 to 17. The mission showcased WA products to key buyers from China, Hong Kong and Taiwan, and gave WA operators the opportunity to meet agents and canvas business development opportunities in the Greater China region. As part of the mission, Tourism WA’s in-market managers provided updates on consumer travel trends in the region. Chinese tech giant, Ctrip provided WA operators with a snapshot on consumer booking behaviours. More than 1,000 business appointments were conducted across the two-day workshop. The mission also provided an opportunity for Tourism WA’s senior executives, including Chairman Nathan Harding, to meet with industry stakeholders in
market. China continues to be WA’s top market in terms of visitor spend contributing $285 million to the WA economy in the year ending March 2018. For more information on China, visit Tourism WA’s corporate website.
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WA launches bid to attract more visitors from India
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Tourism WA is focusing on India in a bid to attract more international visitors to the State. Tourism Minister Paul Papalia is in India this week to announce Tourism WA has committed funds to market WA in India for the first time, and will soon appoint a dedicated marketing representative based in Mumbai. The Minister is also holding key meetings with, and delivering business cases to, Indian airlines in a bid to attract a direct service between India and Perth. India is currently WA's 10th biggest market in terms of visitors, with the State attracting 28,200 Indians in the year ending March 2018. Those visitors spent $68 million during their stay in WA, making India the ninth largest market in terms of spend. The first activity promoting WA in India will focus on cricket. It will include a co-operative marketing deal with Thomas Cook, offering travel packages to Perth for the first-ever
cricket test match at Optus Stadium, from December 14 to 18, 2018. For more information, read the Tourism Minister’s media statement.
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New era for international education in WA
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Premier Mark McGowan and Education and Training Minister Sue Ellery this week launched a plan to attract thousands more international students to WA. The strategy, developed in partnership with StudyPerth, will guide future government and industry action, and is focused on growing the number of international students coming to study in Western Australia. The next stage is to bring together StudyPerth and key stakeholders to work on projects and initiatives to show international students that Perth is the best place to live, learn and launch the next stage of their lives and careers. WA currently has more than 50,000 students living and learning in Perth, and they are a key contributor to the WA economy. The McGowan Government has committed $2 million over five years to support the effective implementation of the strategy. For more information, read the media statement.
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Rotto eco tent accommodation opens for bookings
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Bookings for the highly-anticipated new eco tent accommodation on Rottnest Island will open tomorrow, for stays from March 1, 2019. Known as Discovery Rottnest Island, the 83 fully-furnished eco tents and beach club will be located behind the dunes of Pinky Beach and Bathurst Lighthouse. To mark the first day of bookings, a pop-up eco tent will be on display at Elizabeth Quay for a week, giving Perth locals a glimpse of what to expect at the new holiday accommodation. A superior eco-tent will be displayed from Friday, October 26 to Sunday November 4, 8am to 6pm. Accommodation prices will start at $119 per night in low season for a standard tent, to $592 per night for a deluxe tent in high season. Bookings for Discovery Rottnest Island will open from 12pm WST online,
or in person at the pop-up tent at Elizabeth Quay. Discovery Holiday Parks is now recruiting for 70 jobs at the resort – 20 full-time and 50 casual. Visit the website for more details.
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US media spotlight on Western Australia
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Tourism WA’s United States team has secured more media coverage for unique Western Australian experiences. The Hougoumont Hotel in Fremantle was the lead story in a feature article, which profiled shipping containers converted into accommodation. The article was published in Architectural Digest to almost 1.5 million monthly online viewers. The Coral Coast was declared to be a ‘wildflower wonderland’ built for Instagram in Elite Daily’s targeted pitch around the record wildflower season. Elite Daily has more than 10 million monthly viewers. Perth was also recently promoted in Luxury Travel Insider as the place to
get a dose of December sunshine. Our capital city was included in a list of global destinations inspiring Americans and Europeans to escape the northern hemisphere winter for a trip to Australia's sun-drenched west coast. Luxury Travel Advisor has more than 43,000 monthly visitors. Read the article here.
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Check out Tourism WA's new Road Trips brochure
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Be sure to take a look at Tourism WA’s ‘Western Australia the Road Trip State’ brochure. The brochure, which includes a range of suggested driving routes right around WA, was part of last week’s global tourism campaign launch to promote driving holidays in our State. The campaign will be advertised domestically as well as in nine international markets; Singapore, Malaysia, China, Germany, the United Kingdom, Hong Kong, Japan, New Zealand and Indonesia. The campaign will be rolled-out over the next eight months and will include all the regions featured in the brochure. Visit Tourism WA’s corporate website for more information or view the brochure here.
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EOI open for heritage and history conference
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Expressions of interest are invited for presentations, workshops, discussions and other activities for the WA State Heritage and History Conference, being held at The Westin Perth on April 29 and 30, 2019. The conference, which is being supported by Tourism WA, seeks to explore elements of heritage, history and collections that may need to be ‘handled with care’. Topics should relate to the theme, with material or activities that build capacity in heritage tourism, or meet an identified need for the sector, particularly encouraged. All information should be forwarded via email to Ray Bird: ray@meetingmasters.com.au to arrive by Friday, November 2, 2018. Visit the conference website for more information.
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Save the date for East Coast Roadshow
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Following on from the success of Tourism WA’s 2018 Road Show series, dates have been set for an enhanced 2019 roadshow, from May 26 to 30, 2019. The event aims to capitalise on destination marketing, raise the profile of WA’s tourism product suppliers and educate trade. Supplier delegates will participate in an information exchange with key decision makers, frontline East Coast agents and inbound tour operators, providing WA industry with an opportunity to establish and further strengthen strategic business relationships with key trade partners. Registration details will be distributed in the coming weeks.
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K-Pop band helps put Western Australia on the map
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South Korean-Chinese boy band EXO recently filmed a music video while in Perth. The Seoul-based, nine-piece K-Pop band was filmed in several WA locations, including Fremantle Prison, Yanchep Caves, the Pinnacles, Pink Lake and Kalbarri, for their new song Namanana. The video received 2.5 million views in just five days. The band ranked as one of the top five most influential celebrities on the Forbes Korea Power Celebrity list from 2014 to 2018 and have been named "Kings of K-pop" in the media.
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Regional event funding round now open
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Regional event holders are encouraged to apply for funding offered through the 2019-20 Regional Events Scheme, which supports smaller developing regional events. A funding pool of up to $1 million is available as part of the round. The round will include the Regional Aboriginal Events Scheme - a quarantined pool of $150,000. To be eligible for this funding, event holders must be delivering Aboriginal activities and experiences through the leadership and participation of Aboriginal people. Both schemes are supported by the State Government through Tourism WA and Royalties for Regions, and are open to events held between July 1, 2019 and June 30, 2020. Applications close at 5pm on Tuesday, December 11, 2018. For more information visit Tourism WA’s corporate website.
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Regional Grants of up to $250,000 available
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Grants of up to $250,000 are available for projects contributing to economic growth in regional communities through the Regional Economic Development (RED) Grants Program. The program is a State Government initiative that invests in community driven projects to stimulate economic growth and development in regional Western Australia. The State Government's Royalties for Regions program has invested $22.5 million towards the RED Grants program as part of the 2018-19 State Budget. RED grants can be used to develop attractions, visitor facilities, tourism product, visitor markets and tourism skills. Applications close on November 2.
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Regional tourism and jobs winners in funding round
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Regional tourism and local jobs are front and centre of the latest round of the Building Better Regions Fund, with regional Australia set to share in $200 million for local infrastructure and community-building projects. Up to $45 million has been earmarked for tourism-related infrastructure projects. Round three of the funding round is open. The deadline for proponents’ submissions is November 15. The Building Better Regions Fund supports the Australian Government's commitment to create jobs, drive economic growth and build stronger regional and remote communities into the future. For more information on eligibility and how to lodge an application for round three, visit the Building Better Regions Fund website.
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Project officer position at Australia's North West
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Australia's North West (ANW) is seeking a project officer to fill a seven-month maternity leave cover position. ANW is one of five regional tourism marketing organisations in WA. Its primary role is destination marketing with the aim of increasing visitation to the Pilbara and Kimberley regions in North West Australia. This is a full-time position, starting ASAP. Please email a cover letter and resume outlining how and why your skills, experience and attributes would make you a suitable candidate for this position. Email your application to ceo@australiasnorthwest.com and visit the Seek job ad for more information.
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Workshops coming to Perth and Kalgoorlie
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Tourism Council WA is delivering a range of its industry-relevant training workshops in Perth and Kalgoorlie during October and November. These workshops cover a variety of industry-relevant topics, including digital marketing and social media, tourism boost (introduction to tourism), and marketing in China. Registrations are now open – visit the website for more information or to register.
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EOI Open for 2019 WA Regional Tourism Conference
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Organisers of the WA Tourism Conference are seeking Expressions of Interest from regional towns to host the 2019 WA Regional Tourism Conference. Hosting the WA Regional Tourism Conference can deliver substantial economic, media and visitation benefits to your destination. For more information regarding what should be included in a submission to host the event, visit the website. Please note, completed expressions of interest forms must be forwarded via email to tcwa@tourismcouncilwa.com.au by close of business Tuesday, November 6.
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Last chance for Perth Airport WA Tourism Awards tickets
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November 10: The 2018 Perth Airport WA Tourism Awards Gala Dinner will take place on Saturday, November 10 at Crown Perth. The Perth Airport WA Tourism Awards Gala Dinner is the tourism industry's night of nights - announcing the winners of this year’s awards program. To purchase your tickets for the event, visit Tourism Council WA’s website.
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Event Industry Association AGM and Christmas party
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November 14: The Events Industry Association (WA) Inc is holding its 2018 Annual General Meeting at RAC Arena on Wednesday November 14, from 5.30pm to 6pm. Members are encouraged to attend the AGM to hear the EIA’s progress and to vote for Board members. Attendance is free for the AGM, but you will need to reserve your place. The EIA Christmas party will follow on from the AGM, from 6:30pm to 9pm, with the cost to members (and their staff) $50 per person. RSVP and book your tickets by Friday November 9.
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