“We were missing our targeted demographic, not pleasing our hotel guests, and, not insignificantly, producing a negative bottom line at both locations,” says Cooper Hotels VP of Operations Brian Carney of Fanatics Sports Bar & Grill. Now, gone is Fanatics’ outsized, rowdy atmosphere, replaced with a millennial-friendly space where you can still catch the game. Burger Bar includes a long, raised community table in the middle of the restaurant, equipped with electric plug-ins, where guests may have a drink and a burger, meet, and interact. (click to read more)
