Hi ,

Hi Chris,

Do you have a copywriting hero?

Mine is Drayton Bird.

The first time I bought him lunch, I was so nervous I had to have a large G&T before he arrived at the restaurant.

But he was all charm.

And he shared with me a few of his immense stock of funny, wise and revealing stories.

Like the time he was nearly stabbed to death by his housemate.

Over the years I have learned as much as I possibly could from Drayton.

From how to write direct mail copy that works.

To how to run my own business and make a reasonable living at it.

I am fortunate to count him as a friend.

And now my friend Drayton has announced his retirement.

At 81 he deserves it.

But before he caps his fountain pen he is organising his Last Hurrah.

It’s a combination of a marketing conference, sales boot camp, copywriting masterclass and, knowing Drayton, an excuse for some extremely generous hospitality.

He asked me to help him promote it and I jumped at the chance. He did the same for me recently, with the immortal subject line, “I hate this man”.

You joined my newsletter because you want to make more money from the written word.

This is your (final) chance to learn how to do just that from the man David Ogilvy said knew more about direct marketing than anyone else on the planet.

Check out Drayton’s Last Hurrah here.

Best wishes,

Andy