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Hello
Talking Tourism is Tourism Western Australia's e-newsletter detailing the latest news, events, products and other information of interest to you in the WA tourism industry.
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Tasty food and wine trails to tempt tourists
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The growing food and beverage tourism market is the target of a new Tourism WA-supported initiative to promote WA’s fresh produce and unique landscapes to travellers. The WA Food and Wine Trail initiative showcases locations across the State, with an initial 14 trails to be promoted through regional and local tourism organisations. Tourism WA worked with businesses to create brochures for each trail, highlighting regional produce. From sweet delights such as handmade macaroons available on the Swan Valley ‘Sweet Temptations’ trail, to organic farm fresh produce from Albany’s ‘Picnic Provisions’ trail, the routes criss-cross the State with a range of food and drink experiences. The brochures include local maps, accommodation and tour information and are available from visitor centres. Each trail will also be listed on the Trails WA website and smart phone app. Further regional and Perth trails are currently in development. Food and wine tourism is one of the fastest growing sectors of the tourism industry worldwide, with almost 400,000 food and beverage travellers visiting our State each year. For more information, visit our corporate website.
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Aboriginal cultural tourism opportunity
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Kings Park, or Kaarta Koomba, invites local businesses employing, owned or run by Aboriginal people to provide new tourism and cultural experiences for its visitors. The park wants to attract several operators who can offer a variety of authentic Nyoongar experiences to celebrate this unique part of Western Australian culture. Ideas include walking tours, storytelling, dance, art making, music and bush tucker experiences. Kaarta Koomba has been an important place for Wadjuk Nyoongar people for thousands of years. With spiritual and cultural connections to this land, it offers a rich Aboriginal history and cultural stories to share with local people and tourists from around the world. The EOI is open from now until January 14. For more information and to view the EOI document, visit this website.
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WA a trending destination for 2019
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ABTA, the UK’s largest travel association, has named WA as one of the 12 destinations to watch as part of its 2019 Trends report. The destinations to watch are independently selected by ABTA’s experts and inclusion is based on a range of factors such as new flight routes, major events and celebrations, and areas that are experiencing a revival. The 2019 Trends report cited the introduction of the Qantas non-stop flight from London to Perth, recent developments in Perth, the bohemian charm of Fremantle, the state’s dramatic coastline and its outstanding natural attractions such as Ningaloo Reef and the Bungle Bungle Range as reasons for WA’s inclusion. WA was the only Australian destination to be included on the list. This comes off the back of Perth recently being named by National Geographic and Conde Nast Traveller as one of the top places to visit for 2019. Download the full report here.
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Domestic trade famil takes in South West
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Tourism WA’s most recent domestic trade famil, in partnership with Nullabor Traveller, involved 16 East Coast agents from STA Travel, Student Flights, YHA, Peter Pan Travel, One Stop Adventures and Sight Seeing Tours Australia. The hand-picked agents experienced Nullabor Traveller’s six-day Best of the South West adventure, visiting Busselton, Dunsborough, Margaret River, Walpole, Albany, Denmark and Esperance. They also spent time exploring Perth and Fremantle.
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Tiger Air and Tourism WA partner in marketing campaign
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Tourism WA and Tiger Air have partnered to deliver a content marketing campaign, using content created by local “tigerairmbassors” to profile authentic local experiences. The campaign features Perth City, Swan Valley, Fremantle and Scarborough Beach. The videos, articles and images will be distributed across Tigerair channels and via paid placements, targeting East Coast markets. A highly targeted tactical campaign featuring flight offers will also form part of the activity running throughout December.
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Kimberley experience a luxury gift idea
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Tourism WA’s US team has successfully secured coverage in Forbes.com, which reaches an audience of almost 30 million viewers monthly. Helispirit’s Luxury Helicopter Safari was included in a recent wrap-up of gifting a one-of-a-kind holiday experience that money can actually buy. The Kimberley is described as one of the last great frontiers of the world. Read the article here.
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New pet-friendly booking site
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Toto, a new Australian-owned and operated online travel agency specialising in pet-friendly accommodation and experiences, has become an ATDW distributor. The agency will soon be reaching out to accommodation operators on the ATDW database who have indicated they are pet-friendly in their listing, to activate online bookings on their site. Please look out for this communication if it’s relevant to your business. In the meantime, if you are a pet-friendly operator, please check your listing now to ensure this is correctly
reflected.
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Last chance to register for AFL Tourism Workshop
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December 10: Tourism Council WA is presenting an AFL Tourism Workshop where you will hear from Tourism WA on what the research reveals about the AFL tourist; from Tourism Council WA on how to participate in AFL tourism through wholesalers and packaging; VenuesLive for an update on Optus Stadium; and social media expert Meg Coffey (Coffey & Tea) on how to leverage social media to reach travellers. Registrations close at 5pm today. To register, visit the website.
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New TCWA workshop schedule for 2019
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Tourism Council WA is pleased to announce its new workshop schedule for the first half of 2019. The updated workshops will be visiting a range of destinations in the first half of 2019, including Broome, Busselton, Geraldton, Great Southern, Karratha, Kununurra, Margaret River and Perth. For the full schedule, visit the website.
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