Jack Dadam '65 is the man responsible for bringing Red Bull, the country's highest-selling energy drink, to the United States in 1997. For the next 10 years, he helped the company come up with some of its adrenaline-inducing publicity stunts that took product marketing to a whole new level — and now he even enjoys some extreme sports himself.
Read about Dadam — and his Tau Kappa Epsilon brother Dick Arroyo '64, who also got involved in Red Bull after serving as a high-level executive at Playboy Entertainment Group, MTV Latino and Philips — in this story from the next Eastern Illinois Alumni magazine.