Inside the ieee-isto

Spring 2014

In This Issue

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IEEE-ISTO Membership Webinar Replay Live

On 3 December 2013, IEEE-ISTO hosted a webinar titled New Member Essentials - Value Proposition, Acquisition, and Retention.  

Guest speaker, Jason Gudenius, Account Director, Marketing General Inc., led the discussion.  

Jason discussed four key concepts around new member positioning, execution, and retention including: 

  • Refreshing your value proposition
  • Investment in new members
  • Best practices for acquisition
  • Ideas for engaging members

To gain insight on how to bolster your membership, access the replay today.

Kantara Initiative Moderates Privacy for the People Google Hangout

In celebration of Data Privacy Day, Joni Brennan, Kantara Initiative Executive Director, moderated the recent IEEE Privacy for the People Google Hangout .  

The objectives of the Hangout were to explore and discuss collaboration in harnessing global creativity and expertise for privacy innovation and technology solutions, and to help advance cybersecurity.

Joni led a panel of experts in a lively discussion to explore what the next era of privacy might look like in a world of increasingly smart devices and ever-more expansive forms of data collection and how bottom up, open collaboration can be used to harness global creativity and expertise for privacy innovation, best practices and solutions.

Joining Joni for the Hangout were Dr. Ann Cavoukian, Ian Glazer, Eve Maler, and Colin Wallis.  

The replay is now available on the IEEE Standards Association website.

IEEE-ISTO Exhibiting at SNUG Silicon Valley Designer Community Expo

IEEE-ISTO is co-exhibiting with IEEE Standards Association (IEEE-SA) at the Synopsys User Group (SNUG) Silicon Valley Designer Community Expo on Monday 24 March 2014 from 4-8 PM PDT.

Grab a drink and some hors d'oeuvres, then stop by the booth to say hello and hear how IEEE-ISTO and IEEE-SA are promoting IP standards and solutions in the EDA space.  There will also be drawings held throughout the evening to win some great prizes.

Register today!

IEEE-ISTO Executive Leadership Case Study

MIPI® Alliance and IEEE-ISTO have had a long-standing relationship.  In 2013, this collaboration was taken to the next level when Peter Lefkin, an IEEE-ISTO resource, assumed MIPI Alliance's managing director role.

As managing director for MIPI Alliance, Peter's duties are to ensure the organization’s strategic and operational goals are met, while maintaining MIPI Alliance’s role as a leader in development of specifications for the mobile and mobile-influenced industries.

Visit the IEEE-ISTO website to read about this and other success stories.

Current IEEE-ISTO Programs

App Quality Alliance (AQuA)
The Connected Lighting Alliance
IEEE Conformity Assessment Program (ICAP)
In-Location Alliance
Interconnect Modeling Technical Advisory Board (IMTAB)
Kantara Initiative
Liberty Technical Advisory Board (LTAB)
MIPI® Alliance
Nexus 5001™ Forum

OpenPOWER Foundation
Printer Working Group (PWG)
SCOPE Alliance
TALQ Consortium
VoiceXML Forum
Wireless Power Consortium
Zhaga Consortium

IEEE-ISTO Program News

Kantara Initiative

MIPI® Alliance

Wireless Power Consortium

Zhaga Consortium

IEEE-ISTO Program Events

MIPI® Alliance

16-20 June 2014 - MIPI Members Meeting

Printer Working Group

13-15 May 2014 - PWG Members Meeting

Zhaga Consortium

30 March - 4 April 2014 - Light + Building

3-5 June 2014 - Lightfair 2014

9-12 June 2014 - Guangzhou International Lighting Exhibition



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Contact Information


Jeff Pane
Solutions Marketing Specialist


Adam Newman
IEEE-ISTO Executive Relationship Manager


IEEE-ISTO is the premier trusted partner of the global technology community for the development, adoption, and certification of industry standards and emerging technologies. Its mission is to facilitate the life-cycle of industry standards development through a dedicated staff committed to neutrality, quality support and member satisfaction.

Fostering the market acceptance, adoption and implementation of standardized technologies, programs of IEEE-ISTO Federation span the spectrum of today’s information and communications technologies. IEEE-ISTO is the recipient of the 2010 Tenzing Norgay Interoperability Achievement Award which recognizes success in driving market acceptance, adoption and implementation of standardized technologies. For more information, visit the IEEE-ISTO website.

Visit the IEEE-ISTO News Page »


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