Hotel F&B

Hotel F&B Trends

May 2016

Hotel Food & Beverage Leadership Association

Welcoming leaders and innovators in all F&B-related disciplines.
Membership is complementary.

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Extended Stimuli

The Mix at Residence Inn masterfully reinvents the evening social for millennials and beyond.

By Tad Wilkes

With their rotation of food trucks, grilling, a taste of local eats and sweets, and premium beers in a relaxing social setting, experiential evening gatherings at Residence Inn properties encourage guests to interact and connect with the destination.

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Find Invisible Guests for Repeat Business

With items that vary based on locale, the Wow Cart gives Hotel Ventures Management Group a stealth opportunity to capture guest feedback and fuel positive vibes. “Suddenly there’s a knock on the door from an associate with a cart with potato chips,” says Matt Woodruff, SVP guest and brand excellence for HVMG. “It gives the opportunity to engage that guest."

Trends: DIY Dining for Millennials

Marriott’s Moxy Hotels, a budget-priced, moderate-tier chain in Europe, aims to capture Gen Y and next-gen guests with a low-cost “help yourself” 24/7 F&B concept called the Moxy Café that drastically reduces labor in the front and back of the house.

Handling Customer Concerns Through Social Media

Great Wolf Resorts is vigilant in addressing guest feedback online in real time to get issues resolved for them. It's a win-win for everyone, writes Corporate Director of F&B Chris Hammond.