Happy Holidays!

I hope that you have been following Ecotrust Canada this past year. If so, you will know that we have an ever-increasing number of allies, partners and clients who understand that finding ways to balance the interests and needs of people, profit and planet is an important pursuit for our time.

As communities grapple with the negative consequences of a challenged economy, and as industry sectors hunt out new ways to survive and thrive, the Ecotrust Canada team can be found working side-by-side to create and demonstrate tangible and affordable triple-bottom-line solutions.

Some of my personal favourites this year include:

• The custom-design of on-board hardware and software systems that enable a Washington-based Indian Nation, a north coast BC fleet, and groundfish vessels in Maine to effectively and affordably monitor their commercial fishing activity
• The development of new traceability software that addresses the challenges faced by small seafood processors in Indonesia to manage for safe, sustainable and legal fishing
• The opening of a small food processing plant in Nunavik to increase the availability of healthy, affordable ‘country food’ in very remote villages
• The successful design of a forest carbon sequestration project that allows communties to earn revenue from providing ecosystem services

Whether it is creating and holding much-needed space for dialogue and debate, designing and prototyping potential solutions, or coordinating efforts to advance progressive economic and social policies, the Ecotrust Canada team works every day on behalf of a better world. 

We are committed to building strong partnerships, and to designing social, ecological and economic innovations that work in real market conditions.

I hope you will consider a donation before the end of the year to help us to do this work.

Wishing you and your loved ones a wonderful holiday season and a happy and healthy new year.

With thanks,