“Roughly 90% of our groups select themed specialty breaks, a testament to our sales and culinary teams and the clients’ desire for an authentic mountain experience," says Megan Zemnick, director of catering and conference services at the Omni Grove Park Inn in Asheville, North Carolina. Doing local right, Zemnick says, has garnered a rate of 70% of groups coming back for more. (click to read more)
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