The least-liked tweet in Canadian history. “I'm trying to not get cynical about what is a totally devastating tragedy,” Quebec City-based writer and activist Nora Loreto noted on Twitter, “but the maleness, the youthfulness and the whiteness of the victims are, of course, playing a significant role.” Her comment on the many millions raised for the Humboldt Broncos and their families was followed by a sympathetic qualifier—but without this nuanced context, it gained national notoriety. Demands that Loreto herself somehow suffer for the initial remark came with a rebuttal from the Toronto Sun: