Creative Company Creative Company
Brand Optimization

Sometimes it’s easier to ignore a problem. Take a pill for a toothache instead of visit the dentist. Ice a swollen ankle—maybe it will improve—rather than see a doctor. But when we cope instead of cure, more damage can be done.


Last year I slipped on loose gravel and fell. I then walked on a very swollen ankle for a week before finally getting it checked out. It was broken in two places! I spent the next 8 weeks in a cast. What would have happened if I had just continued to hope it would get better? I don’t want to think about it.

Is your marketing limping? Maybe broken?
So much has changed in the last few years, it’s easy to stumble over new technologies and changing audience expectations. What used to work fine just doesn’t any more. Common symptoms could be shrinking sales numbers, fewer inquiries, low web traffic. What symptoms do you have?

Are you medicating the problem with the latest “pill”—social media? Redesign the website? A new logo? The quick fix could make a difference. But more likely it’s a short-term Bandaid, wasting time and precious resources instead of actually fixing what’s broken.

When I was limping around refusing to believe my ankle was broken, my friends asked, “when did I get my medical degree?”

How about you? It might be time to talk to a professional.
Get the diagnosis from someone objective who is experienced with traditional and new strategies. It could be an hour or two of consultation to diagnose critical areas that are hurting your results. Or get a full physical for your program—a brand audit is a report on the health of your marketing strategies and brand.

Learn more here:
    > We’ll start by defining your audiences—this worksheet will give you an overview
    > When you define your position in the market—you’ll have a strong foundation for your strategy, use our worksheet to get started
    > Test your website’s effectiveness—is it working as a 24/7 sales machine? In today’s online world, your website is at the heart of your marketing
    > Read more on our website about a brand audit or marketing blueprint

When you’re ready, give us a call toll-free, 866.363.4433 or reply to this newsletter. We’ll diagnose your current program and then prescribe the most effective strategy for restoring the health of your brand.




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Creative Company, Inc. McMinnville, Oregon, USA

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