Tracing a Path to Sustainable Fisheries
Fishing is an ancient pursuit, steeped in legend and lore the world over. Yet nowadays many of us are disconnected from our seafood – who catches the fish we eat? Where does it come from? And how does it find its way to us?
To answer these questions, Ecotrust Canada launched ThisFish, a global seafood traceability system that lets consumers connect to their fish harvesters. Using ThisFish on a smartphone or computer, you can trace your dinner’s journey back to
its origins, helping you make more informed choices about the authenticity, quality, and sustainability of the seafood you eat, while promoting the folks who proudly stand behind their catch.
In Indonesia, we’ve embarked on a bold project to introduce ThisFish’s traceability system in the artisanal handline tuna fishery. We’ve built partnerships with a local Indonesian nonprofit and Wageningen University in the Netherlands to map the global supply chain of yellowfin tuna from remote rural fishing villages in Indonesia to supermarkets in California.
We’re hoping an “information-rich” and engaging consumer
traceability system like ThisFish can improve the management of “information-poor” fisheries in the developing world through market incentives.