When you ask people what causes cancer, you're more likely to get answers like 'mobile phone towers' and 'stress', than well-documented causes, like alcohol and carrying excess weight.
In a recent LiveLighter survey, only half the participants knew about the link between overweight and cancer - compared to heart disease and type 2 diabetes where knowledge of the link sits at about 90%.
This is a big deal. It's estimated that in 2010, almost 4000 cancer cases were caused by excess body fat.
This month, LiveLighter is running a mini-campaign to raise awareness of this link. The feature infographic is downloadable, and health professionals in Western Australia can order hard copies.