MAY 2024 NEWSLETTER

Hi there,

One of my claims to fame is I taught Jim Ingram photography at RMIT advertising!! …. and look at him now 😊

What a wonderful, honest and open conversation with Jim, I know you will enjoy it and get a laugh along the way.

And then there is the Creative Directory members presenting some of the work they have been creating recently.

A treat of food photography, styling, branding and audio that will blow your heads off.

Loving the Autumn colours and clever Pan Pan, my Graphic Designer from Swinburne, has designed a gorgeous EDM banner to that effect.

Enjoy,
Sally and PanPan 

COVERSATIONS

JIM INGRAM | GROUP CHIEF CREATIVE AND CO-FOUNDER OF THINKERBELL

Jim Ingram talks about working in the Advertising Industry

"I’ve helped build some of the most successful brands in the business, I’ve won multiple awards on an international scale, I’ve created ads that make people laugh and make people cry, but when I get into a cab and the driver asks me what I do, I say “I wrote that line ‘Cadbury Favourites, what to bring when you’re told not to bring a thing’”. It’s the only one they remember."

RECENT WORKS FROM OUR CREATIVE DIRECTORY MEMBERS

BIG EARS AUDIO | AUDIO PRODUCTION STUDIO

Big Ears Audio created the sound mix for Moose Toys TVC’s

"Creating a sound mix for a TVC is a fascinating process that involves combining various elements to bring the visuals to life through sound. First and foremost we had understand the story and mood of the TVC. This understanding guided our decisions throughout the sound mixing process. We started with the dialogue. We ensured that the voices of the voice over artists are clear and well-balanced. We added and sourced out sound effects to enhance and to bring the vision to life. We enhanced what was happening as well as adding our own unique touch. Then we would lay up the music. The music should enhance emotions and emphasise key moments. We ensured that the music levels are balanced with the dialogue and sound effects, so it doesn't overpower the other elements. Finally, we delivered the completed sound mix in the required formats."

KAREN EVANS | STYLIST

Styling for Market Juice Photoshoot 

"The client for this cute shoot was Market Juice and the creative agency and studio was Content Hustlers with David Vale, Art Director.  Photographed by Ryan Wheatley and styled on set by me.

The idea behind this shoot was to showcase this amazing fresh product and show the range.  A large proportion of Market Juice is sold to up-market bars as cocktail ingredients so we also wanted to demonstrate that in the styling. 

I've been doing more and more work for beverage clients over the past couple of years and am loving it."

VISUAL PRODUCTION AGENCY | VIDEO PRODUCTION 

Visual Production Agency Have Rebranded. Here's Why...

"We needed to reflect on why change was necessary and how we wanted people to welcome this new brand. Our existing brand was associated with qualities like reliability, trustworthiness, expertise, professionalism, and skill — traits that we hold dear and didn't want to lose. However, we also wanted to convey a sense of boldness, creativity, adventure, boundary-pushing, fun, partnership, and friendship — which may have been lacking in our original branding.

While we're committed to providing top-notch videos, we also wanted our brand to reflect our dedication to fostering meaningful connections. Thus, shedding our old logo and creating a new one was about more than just aesthetics; it symbolises growth. We are here to support you and assist you in bringing your ideas and team’s brainstorming sessions to life.

We took everything we've learned from our previous identity, applied it to our updated one, and made it better. Our new logo isn't just a fresh coat of paint; it's a representation of our commitment to evolving and improving, both creatively and in our relationships with our clients."

GREG ELMS | PHOTOGRAPHER

Greg Elms shoots for La Madonna Melbourne

"It's always a pleasure to work with the team at La Madonna Melbourne, on level three of the boutique Next Hotel in Collins Street - now part of Hilton's prestigious Curio Collection. I've been fortunate enough to photograph the hotel's major imagery since its opening in March 2021 – happy 3rd birthday Next! 
 
Taking cues from the Woods Baggot designed interior, my brief has been to emphasise the hotel's lush sensuality in my photography. La Madonna's menu from new Executive Chef Paul Turner,  skilfully riffs on Italian-Asian flavours - in many ways perfectly Melbourne - making the image crafting process a total pleasure. And of course, there's killer cocktails from Spirit Master, Orlando."

NEW ASSISTANT

CLAUDIA MARTINEZ

With roots in Argentina and a background in Chemistry, I moved into the photography world full time by completing the Certificate IV in Photography and Digital Imaging at RMIT in 2023. My focus is on portraiture and documentary-style photography. I am seeking to expand into the commercial and editorial sectors. I am mesmerized by the transformation that takes place during productions and always finish the day with a smile after witnessing the magic (aka assisting). I have experience setting up and packing equipment for shoots, loading into the car, making sure gear is in good condition, light metering, and handling anything needed to offload pressure on set. From fashion to photographing interiors, I am ready to assist or serve as a Digi Tech, bringing creativity and reliability to your project.

TESTIMONIALS

JESS VAN DER VLIERD | CREATIVE DIRECTOR

What Jess had to say about Sally helping her to find the full-time role she is in now...

"I can't thank Sally enough for her amazing support during my recruitment process. In an industry where genuine care is often hard to find. She was there for me every step of the way, offering unwavering support, clear guidance, and expert coaching. I especially appreciate her dedication, even working on a public holiday to ensure everything went smoothly. I wholeheartedly recommend Sally to anyone looking for a recruiter who goes the extra mile."

VICKI RESCH | PHOTOGRAPHER

What Vicki had to say about her consultation with Sally...

"I just wanted to say thank you for your time, advice and guidance on Wednesday.  I came out of our session with my head swimming with ideas and things to do. I have started researching and thinking about how to apply what you have suggested.  I have found myself even more energised and enthusiastic than I was before our session."

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LEAP INTO YOUR CREATIVE LIFE

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This book is for those who long for a creative working life. It’s for people starting out and anyone else contemplating this new direction.

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