Welcome to Vol.2 of Email Advice in Your Inbox!

As always. we're stoked to have you here, and we hope you're enjoying learning more about email
 

Here's what you can expect this week
 

• The 10 Elements of a successful email campaign
   

• A few interesting emails learnings from across the internet this week.
   

• My top 3 email marketers to follow on LinkedIn right now
   

• The fun stuff: Get ready for some cringe Facebook nostalgia.
   

Let's learn more about email marketing! 🚀
 

10 Elements of a successful email campaign

Getting your emails right can be challenging, so what should you focus on to execute a successful email campaign?

We're going to explore 10 elements to getting your emails as close to perfect as possible.

1. Craft an effective subject line

Your subject line is the first thing subscribers will see. Make it clear. Make it concise. Make it attention-grabbing. Avoid using all caps or exclamation points (unless that’s your strategy but this often looks spammy, so try to avoid it where possible).
 

2. Personalise your emails

By doing this, you increase your relatability (more on this below) and get readers more engaged. We address friends by name, don't we friend, so why not your email subscribers? This is also super important in your email content. Tailor what you write to what your readers are signed up to hear and, if you can, segment your database to ensure that you’re sending the right stuff to the right audience.
 

3. Don’t forget your preview text

You’ve seen that little bit of text that appears below the subject line? That’s your preview text. It's a great way to give your subscribers a preview of what your email is about and it becomes a great aid to your subject line for enticing people to open your emails.
 

4. Structure your content for skim readers

Most people don't have time to read long emails, so it's important to structure your content for skim readers. Use content headers. short paragraphs, bullet points, and images to break up your text. (Read our blog on how to do this well here).
 

5. Optimise your email for mobile devices

People are reading emails on their mobile devices (you may even be doing so now), so it's critical to make sure your emails are optimised for mobile. Think of what someone will have to scroll through on their phone and build your email to cater for this.

6. Create relatable content

Subscribers are more likely to engage with your emails if they can relate to the content. Share stories, tips, and advice that your subscribers will find helpful and interesting. There is a time and place to “hard-sell” your offer in certain emails, but all the time? Avoid this. We all hate being sold to, right? 😐
 

7. Use images effectively

Images help to break up your text and make your emails more visually appealing. People buy with their eyes, after all, so use visuals such as animated GIFS or images that draw their attention to get the best results.
  

8. Your calls to action

Ensure that your calls to action are clear and concise. Tell your subscribers what you want them to do. Make it easy for them to do so. Using components like buttons or links that stand out from the rest of your text work well.
 

9. Avoiding spam filters

There are tons of things you can do to avoid your emails being marked as spam. Where to begin? Use a clear and descriptive subject line, avoid using all caps or exclamation points, and break up your emails into sections of text and images. Those flat-image emails you’re sending only help in driving your emails to the spam folder.
 

10. Tying it all together

A successful email campaign is more than just a collection of good individual elements. You want to tie all of the elements together to create a cohesive and effective message. Using consistent design and tone throughout your email and making sure all of the elements work together not only helps drive your message home but ensures that you achieve the goal(s) you set out to hit in your email campaigns.
 

If you're starting out in email, or an experienced email campaigner, these basic elements build the foundation for your emails. Get these right and keep building from there. 

Want to become an email expert? We've got what you need!

Interesting email learnings this week

Here are a few cool bits of email knowledge that will help you become a better email marketer

Who to follow this week?

As you learn and grow at email, getting insights from some of the best out there is always the way to go.

Here are 3 email experts to follow this week

Some more (non-email) fun to make your day better

We've probably all had some cringy Facebook statuses over the years. I know that when my phone notifies me that I have "memories to look back on today" I'm preparing to delete something 🙈

Here's a collection of some of the funnier cringe posts that the internet probably won't forget for a while.

Read more

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Before I go! Remember, I help businesses and content creators, just like you, win at email. How? Here are three ways I can help:

Get the guide! We've put together over 250 pages covering everything you need to launch and win at email. Find out more here. 

Get email help! I help businesses improve and grow their email marketing. Book your free email platform audit here.

Get expert service! I've partnered with the best to help take your email to the next level. Find out more here.