A break from our regular schedule 😉
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Something a little different today
Hi, friend!
Today's Volume of Email Advice from A Friend is going to be a little different...
If you've been a regular subscriber to our Email Advice in Your Inbox newsletter, you'll likely be expecting our regularly scheduled Email Advice from A Friend.
Today, however, we're taking a little break from our regular insights.
Why? Well, we've had a recent influx of community members join us, and today's Volume is to help them get acquainted with a few friends we've previously featured.
We've also put together some awesome snippets of tools, resources and articles to help you kick off Q2 of 2024 (already, we know), and to say thanks for being here so far.
There's something for everyone today, so if you're new here: Here's a massive welcome! 👋
As a quick recap - We have a few amazing friends and experts in our Email Expert Africa community. Once a month, we feature an expert who sheds light on a topic to help our readers become better email senders.
PS: If you're keen to contribute a learning or share your knowledge with our audience, scroll to the last section of this email. We'd love to chat!
Enough waffling! Let's jump into today's Bonus Volume - We hope you'll learn as much from these resources as we have 😉
5 Experts We've Learned From So Far
A big part of what we value at Email Expert Africa is fostering a sense of community.
And though we share our knowledge regularly, we don't know everything.
This is what Email Advice from A Friend was born from; a want to learn from experts in various niches.
Here are our first 5 Volumes from friends and experts in our community you may have missed (or to read
again as a reminder).
Johanna Renoth
Johanna is a marketing mage and advocate for marketing without social media. Check out her tips on building independence outside of social media algorithms.
Matt Thomas
Matt is a professional technical writer and LLM prompt guru. He shared insights on elevating your email copywriting through expert, track-tested methods.
Regina Onekpe
Regina is an SEO and copywriting expert who wrote a topical article on creating a compelling narrative for seasonal events, focused on Halloween and your emails.
Greg Phillips
Greg is an email expert and the CEO of Africa's leading email platform, TouchBasePro. Greg shared 20 years of industry insights on keeping your emails in your audience's inboxes.
Anatoly Zaslaver
Anatoly is also an email geek and guide for financial email senders. Anatoly shared his 4-step framework to analyse email success to help you find what works for your emails.
We made these for you! 🎁
Creating cool stuff for our community to learn from brings us immense joy!
Here are a few resources we've curated for our community that you can revisit and learn from.
The best part? These are evergreen resources!
We update these as we share more insights or stumble across valuable resources.
- The ultimate list of newsletters to make you a better email marketer
This sheet contains a comprehensive list of some of the most insightful newsletters we follow, predominantly for email marketing, but also for digital marketing, solopreneurship and sales.
There's also a bonus list of all previous versions of Email Advice in Your Inbox, in case you need to refer back to some previous learning.
Get that here
- Email Expert Africa's email knowledge carousel vault
We share our email insights across so many channels. One of the best ways to provide nuggets of email knowledge is in the form of a quick PDF or carousel.
We keep a regularly updated vault of our newest PDF carousels exclusively for our community (yes, including you friend 😊
Get that here
- Email Expert Africa's list of free email courses and training
We've scoured the net for free courses and training you can use to either learn the ins and outs of specific ESPs or to simply learn more about email marketing.
We've got big plans on building on this resource, so let us know which courses you recommend we add to this list!
Get that here
- Email Expert Africa's ultimate guide to growing your email database
This may have been one of the big reasons you signed up, but interestingly enough, almost 71% of our community has yet to download their copy 🤯
This is the 2023 version (you'll notice no X for Twitter, for example) so we're working on an updated 2024 version for our community soon!
In case you're part of the 71%, here's a reminder to grab a copy.
Get that here
10 Must-use (free) email resources we recommend
A big part of what we do is scouring the internet for free tools our community can use to help them win at email.
Here are our top 10 for 2024 so far. Find out if you enjoy these as much as we do:
1. Email Resources by Parcel: A comprehensive directory of free and paid email tools you can use to win at email.
2. Subjectline.com: The best free email subject line tester you'll find. Go check your next subject line's score.
3. The TouchBasePro blog: One of the best sources of practical email advice, with a team of experts to back this knowledge.
4. Email Love: For inspiration and some of the world's best-designed emails. We're visiting them daily.
5. Linkshortener.io: Our favourite link shortening and tracking tool for all that email-reply and number-click tracking.
6. Lettergrowth: One of the best places to find fellow newsletter operators looking to build mutually via audience cross-promotion.
7. Market Splash's 1000 email marketing statistics page: Looking for industry averages and audience insights? You've found the place.
8. Spam Resource: For literally everything email deliverability and keeping your emails in the inbox. Bookmark immediately.
9. Mailmodo's Dark Mode email tester: Dark Mode is becoming a common preference for many inboxes. Test your designs in Dark Mode here.
10. Eye Dropper Chrome extension: This seems crazy but this tool has saved us a ton of time. If you build emails, this will change the game.
Let us know which tools you're using by popping a mail here. We promise to answer you with some more of our favourites 😀
Say hi on socials and learn while you're there👋
If you aren't connected with us, we share knowledge across all your favourite social channels!
Go on and say hi here 👇
Why?
Well, we share articles weekly, along with regular tips, tools, insights and events that help our community become better email senders.
There's a button below to grab our link. Don't forget to bookmark it and visit us every Saturday for fresh weekly email knowledge.
Hit this button. We'll see you weekly.
Before you go! Refer an expert!
That was a fun interruption to our regular schedule, but we'll be back with another expert in April for your email learning.
By the way, these emails are designed to share insights from experts, far and wide.
If you're an expert or know of an expert you would like to see featured in future editions, we'd love to hear from you!
Simply reply to this email or hit this link to tell us who you'd like to learn from, and we'll take it from there.
We're back in two weeks with another Volume of Email Advice in Your Inbox!
Have any recommendations? Experiencing any issues reading this email? Let me know by replying here, or forward this email to a friend here.
Your feedback only makes us better.
Until next time,
Des💌
Before we go! Remember, we help businesses and content creators, just like you, win at email. How? Here are three ways we can help:
Get the guide! We've spent 200+ hours compiling over 250 pages covering everything you need to launch and win at email. Find out more here.
Sponsor this newsletter! Keen to share your business in front of hundreds of email experts? Get in touch to discuss sponsorships here.
Contribute your knowledge! We're looking to feature experts in future Volumes. Have an idea to share or want to run an email cross-promotion?
Let us know here.
PS: If you've been sent this email and want to sign up, hit this link to join our community.
