I recently asked:
What's the best investing lesson you learned from your mom?
Here are some of the best replies from readers:
My mother was the CFO of our family. As soon as I could add and subtract I no longer had an allowance; I had a dual-ledger, credit/debit account. Every month I entered my expenses on one page and my income from chores and allowance on the other, then carried the balance over. Not long after, she taught me the rule of 72.
I realize this isn’t normal.
—DS Bakker, Baltimore
“Buy Berkshire Hathaway.” Which served her well, even to the point of giving her grandkids each a share when they graduated college.
—Robin Hurley, Highlands Ranch, Colo.
In the early 80’s I had a roommate that was personal friends with Phil Knight, Nike founder. One night my roommate commented, “Phil said we should buy some Nike, currently at $7/share.” Neither [of us] could afford $700 to purchase 100 shares.
A year later I mentioned this story to my mom. She asked if it was a good company. I stated, “Well, everyone seems to wear the brand.” Mom purchased 100 shares, locked it in her safe-deposit box.
Thirty years later, when I looked over her investment accounts she mentioned the Nike shares. Her 22.4% compound annual gain was rather impressive for her buy-a-good-company-and-ignore-it-for-30-years approach.
—Greg Olson, Lake Tapps, Wash.
"Gains aren't real until you sell."
—Doug Coombs, Ridgefield, Conn.
My mom, now 87, was a passionate, self-taught investor. When I started my first real job after college, she told me: "Contribute the maximum out of every paycheck into your IRA. You won't miss it and it will grow tax-deferred for many, many years." I can attest to her wise advice and have instructed my kids to do the same.
—Lauren Eder, Princeton, New Jersey
Save each month and don’t smoke!
—Fred Wlodarski, Orono, Me.
Money is just a tool: Having piles of money is not the goal. Being able to be generous is the true goal. She also taught me not to be timid about investing, as a woman. In my family, I’m the investor, and my husband, bless him, appreciates that.
—Greta Lacin, Sacramento, Calif.
1) Pay yourself first: Take advantage of savings plans, deferred or otherwise.
2) Don’t increase spending to match a raise in salary. Live like you have been, save part or all of the increase, “you’ll never miss it."
3) Bring lunch from home; it adds up over time. You’ll really appreciate the purchased lunch when you buy one from time to time.
4) Invest what you save; index it and let it ride. In the long run you will come out ahead.
Mom and Dad retired very, very comfortably for a couple of teachers.
—Steve Francis, Richland, Wash.
Best investing advice from Mom: Buy and hold. Also: real estate is a license to steal.
—Megan Flynn, Newton, Mass.
Relationships matter. Derivative: to build a relationship, ask questions and listen. My mother is innately curious about people and loves asking them questions about their personal lives. While this has long been a source of ribbing among the family, the longer I've worked [at an early-stage venture capital fund], the more I've come to value this quality as a superpower. People love sharing their stories and, just by being patient enough to listen to them authentically, you end up standing apart from the crowd.
—Atin Batra, Hong Kong
As for me? My mom is 95 and still a steadfast investor. The greatest lesson she gave me is to stand apart from the crowd.
During World War II, when my mother was a teenager in northeastern Ohio, she rode a city bus to school. Black women who worked as house cleaners also took the bus then.
"If they happened to sit down, none of the white people would sit next to them," my mother recalls today. "They would stand up and walk away to another seat. I thought that was disgusting."
So my mom would deliberately get up and sit with the Black women and make some friendly small talk — a little act of kindness that must have taken considerable courage in the 1940s.
Perhaps because my mom first told me about this when I was nine or 10 years old, I learned early that when most people expect you to do something, it's important to ask whether it's wrong. That ability to interrogate peer pressure before you succumb to it has made me much wealthier — and not just as an investor.
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