SEPTEMBER 2024 NEWSLETTER

Hi there,

I love being constantly inspired by the incredible people I meet—how fortunate am I?

Jess White from Cassette… WOW, what a force of nature! It was such a pleasure chatting with her this month.

I'm also continually inspired by all our creatives, from interior designers and graphic designers to copywriters and photographers.

Sheesh, so much going on here!

Oh, and my books are now available in so many places!

I’m absolutely bursting with excitement!

Enjoy,
Sally and PanPan 

CONVERSATIONS

JESS WHITE | CEO & PARTNER AT CASSETTE COMMUNICATIONS

Jess White Shares Her Journey in Balancing Life as a CEO, Strategist, and Mother

"Leaving The GPT Group at 26 without a new job lined up was risky, but I knew I needed a change. Reflecting on when I’d been most fulfilled and inspired, it was when I was working with various agency partners. From collaborating with the top minds at Universal McCann, or repositioning brands with FutureBrand, to being on photoshoots with leading Australian photographers and stylists – they were my happiest days. I realised early that navigating corporate structures wasn’t for me, so I left that world behind in search of a more fulfilling career path." 

RECENT WORKS FROM OUR CREATIVE DIRECTORY MEMBERS

ALICE SHAW  | GRAPHIC DESIGNER

DA Gelato

Alice Shaw shares with us her amazing packaging design for GA Gelato.

"Destination Italy launched in Australia with the aim to bring quality, authentic Italian food to our freezer aisles. This artisan gelato is what it says on the tub, crafted in Italy with premium Italian ingredients and comes in a range of traditional flavours.

It looks almost as delicious as it tastes, so we wanted to show as much of the product through the pack as we could. We took the clear plastic tubs and screen printed the label directly onto them. Allowing the product to shine and play the part of the label background."

Credits:
Client: Brand Hub
CMO: Stuart Diamond (Brand Hub)
Design: Alice Shaw
Photography: Rebecca Newman
Stylist: Vicki Valsamis

@dest.italy

BROOKE MILES | PHOTOGRAPHER

CORAL FOREST

Brooke Miles, owner of Above and Below Gallery™, shares with us her featured print of the week 'Coral Forest.' 

The gallery is nestled in Airlie Beach in the beautiful Whitsundays of North Queensland. This gallery is a treasure trove of breathtaking photographic art and luxurious gifts.

Brooke's collections are a feast for the eyes, featuring unique aerial prints of the islands and reefs, captivating underwater shots of whales, turtles, and vibrant marine life, as well as stunning images of rainforests, cities, and so much more.

Catering to a discerning clientele that includes hotels, luxury homes, and airports, the artwork from Brooke Miles and Above and Below Gallery is highly sought after. 

Toni + Co | Interior Designer

Styling for a Bayside Home

It was a pleasure creating a forever home for our clients newly built bayside home. Our clients completely trusted our creative vision and our ability to make all the right choices.

We felt that a sophisticated coastal blend with some relaxed charm would suit their newly built home and lifestyle. While the base palette consisted of soft whites and natural tones, we were able to incorporate pops of colour to capture the essence of seaside living while maintaining a refined atmosphere.

Toni + Co not only selected all furniture items, but also sourced all linen, crockery, commissioned art, decorating items, and styled the entire setup.

Thanks to Claudia Martinez from TBE for capturing all the beautiful imagery.

NEW MEMBERS

BRODIE EVANS | COPYWRITER

Brodie Evans is a senior copywriter based in Melbourne, known for injecting brands with personality and delivering pitch-winning work. He’s collaborated with top agencies across Australia and the UK, crafting campaigns for Toyota, Hyundai, Samsung, and many more. With extensive writing expertise—from taglines, to scriptwriting, to TOV guides—his versatile styles range from punchy headlines to in-depth journalism. Brodie stays firmly on the pulse of new tech, infusing his passion for interactive media, technology, and online culture into his work. As a freelancer, he thrives in collaborative environments and strategic projects that value divergent thinking, and a touch of irreverence.

CAM VAN | STUDIO HIRE

CAMVAN is a premium Cine & Photography Studio and Equipment hire premises located in Brunswick East, Victoria. The studio premises was built from the ground up specifically for artists over a 3 year period and every fixture and feature of the studio is designed for the industry, with no stone left unturned. It features 2 studios each with their own floor heated Cyclorama, private kitchen and dining area, private hair & makeup and styling room and both studios are fully fitted out with substantial reverse cycle heating and air conditioning systems. CAMVAN has the equipment and studio space to supply any small, medium or large scale productions.

NEIL CHARTER | COPYWRITER

Charter Strategic has over 30 years of strategic marketing campaigns and brand development in state government, local government and the private sector. This includes several years as a senior creative copywriter in advertising for large and boutique advertising agencies. Whilst I have a long and diverse list of advertising clients I have also worked extensively in state emergency services, health, the arts, and LGA strategic campaigning. I offer a collaborative, considered and professional approach to my writing and strategic marketing services.

NEW ASSISTANT

ANDREW WURSTER

I’ve had a diverse experience - I’ve always been creative, in my mid twenties I took a trip to Europe and shot about 50 rolls of film and started printing, The first one I put on a wall in a bar, I sold, I’ve taken photos nearly everyday since initially focusing on landscapes,  six or seven years back I found a set of lights on marketplace so I bought them and a started photographing people. I’ve taken many portraits over the years including a government minister and musicians as well as working photographing events. I’m skilled with my camera and my extensive background in hospitality means I am able to intereact really well with people.

SALLY BURGESS

Originally from London, I emigrated to New Zealand in 2006 before moving to Australia in 2013. Now based in Melbourne, I love walking with my camera capturing the city streets. After having completed Nicola Dove Film Stills Academy course in 2022 I went on to shoot on two feature films, several short films, theatre, Yarra Trams events, and live music.

I am a hard worker and passionate about delivering fantastic images. I’m keen to get experience across other genres including fashion, advertising, commercials and wedding photography.

TESTIMONIALS

JEMMA HUNT | ACCOUNT EXECUTIVE

What Jemma had to say about Sally helping her find the full-time role she is in now...

"I can't even begin to describe how thankful I am for Sally. After a tough journey trying to find my path in the creative industry, it felt like a miracle when I connected with her. In just a week, she helped me land a full-time position in a role I never imagined I would love so much. Sally is not only incredibly smart, but she’s also genuinely caring and takes the time to truly understand you. Her support has been a true gift, and I’m beyond grateful to have had her by my side. Thank you Sally, you are the best!". 

NICI HENNINGSEN | HEAD OF PEOPLE DEVELOPMENT

What Nici had to say about Sally helping her find the right fit for a role at Reconnected...

"I'm very confident he will be a great fit for what we need, we spoke through his briefs for today and he seemed really comfortable to run with this (and added ideas for details in the craft as we went!). 

It was great to have you answer the call so swiftly and professionally.  I will keep in touch and let you know if we need any more resource beyond next Thursday.  "

ADVERTISEMENT

My books Leap Into Your Creative Life and How to Develop Your Career as a Photographer are now available at your favorite stores. These inspiring guides will help you navigate the creative industry, offering valuable insights and practical tips for taking that first leap toward building a thriving career.

Both of my books are now available for purchase at several fantastic locations:

• Dymocks Victoria Gardens Richmond
• Avenue Bookstores in Richmond
• Albert Park, and Elsternwick
• Blarney Books and Art in Port Fairy
• The Museum of Australian Photography in Wheelers Hill
• Flinders General Store, Readings Carlton
• The Mcclelland Sculpture Park & Gallery.