I’m writing this week from Lausanne, Switzerland, where I attended Institutional Investor’s 11th annual European Single Family Office Symposium. This year, a record 75 single-family offices were represented at the three-day conference. Most were based in Europe (especially London and Geneva) but attendees arrived from as far as New York City, India and Singapore.
And now I understand why.
The sumptuous Beau-Rivage Palace Hotel is a well-suited conference destination for the world’s wealthiest people and the well-off ones managing their money. The week’s activities included everything you’d expect: There were cocktails and espressos on picturesque, private terraces overlooking Lac Léman (Lake Geneva). Meals and meetings took place in rooms with ornate pillars that lead your eyes up 35 feet to chandeliers and painted ceilings. If you set down a plate of half-eaten hors d'oeuvres, don’t turn your back — hotel staff will whisk over and make that disappear before you can say “billionaire.” You get the picture.
The conference agenda is heavily focused on investment management, with some parts dedicated to only one asset class and others on macroeconomic considerations, which long-term investors need to care about. Out of all the formal sessions, geopolitics stirred family offices the most.
I was strictly barred from most of the events at the conference because questions and discussions can get very family-specific. But I didn’t try to sneak into any (a reporter’s instincts run deep). There was no need to slink in and out of panels or roundtables anyway. The hotel hallways and casual hangouts are where you want to be. And the conference is designed with that in mind, too.
There’s plenty of time in the schedule to catch up with people you know and brush shoulders with ones you don’t. There are some regular participants, but new family offices are the ones helping the conference set records. They are attending for the same reason I did: access to people you might otherwise never engage and establish a connection with.
The conference advisory board helps filter out the fakers, so everyone knows they are amongst real peers. That alone is timesaving.
“Families are recommending it to each other. Particularly when new families have liquidity events, or professionalize, and they seek to recruit people,” Alex Beveridge, an executive director at II, who has planned the event for years, told me. Even if an office doesn’t find a suitable candidate for an open job, there are dozens of people who might be able refer someone or have tips to share.
Family offices appreciate and lean on the advice they get from their private and investment bankers, asset managers, outside counsel, recruiters, and other professionals. But a good conference lets them affirm ideas and generate new ones with peers.
“All of these families, and especially the really big ones, have such access to so many pools of information,” Beveridge said. “People are just aggregating all this information during the year, and they all come together, and they just act as a check and a balance on each other.”
What's your favorite family-office conference and why? Reply to this email in confidence and let me know.
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