A collection of 2024's highlights 🎁
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Welcome to Vol.35 of Email Advice in Your Inbox!
Hey, friend!
So, we're at that point in the year where everything starts winding down. That includes your favourite newsletter about email!
Today's Volume is our final one for 2024 and we have something special in store!
We're running a quick wrap-up of our Volumes and tools from the past year and included a few special resources we've made just for you.
Here's what you'll learn this week
A quick recap of 2024
Email resources we made for you
Email Tool of the Year
A sign of things to come
Bookmark this Volume for 2025 🔖
A quick recap of 2024
It's the final Volume for 2024, and we're wrapping things up with something special.
To begin, we want to say thank you!
You've likely received a ton of emails this year. The fact that you chose to learn alongside our community means the world to us, and we hope you've learned as much as we have this year.
We will wrap things up by revisiting this year's Volumes and giving a quick overview of what you can learn from them.
Let's take one last journey into email for
2024 🚀
Vol 15: 5 Email Trends to Look Out for in 2024
Find out if our email predictions for 2024 were right, along with the knowledge to prepare you for the year ahead.
Vol 17: Practical persuasion in your email strategy
We explored Dr. Robert Cialdini's concepts around influence and how this can practically be applied to email.
Vol 19: Balancing email frequency & cadence
We explored how to find the ideal number of emails to send, and how to plan around increasing your email sends.
Vol 21: Creating emails for short attention spans
With so many subscribers skim-reading emails, we took a look at how to structure your emails for these readers.
Vol 23: 4 steps to kicking off email success
Starting a newsletter or new email strategy can be daunting. We explored key steps to ensure success for both.
Vol 16: What to focus on in your email campaigns
Where should you put your focus when sending emails? We explored this question and how to navigate this in email.
Vol 18: What your metrics are actually telling you
This Volume explored ways you can assess email metrics to learn more about your audience and their engagement with your emails.
Vol 20: Using AI to send better emails
This Volume shared insights into AI tools and prompts email senders can use to bolster their email copy and strategy.
Vol 22: 10 Free tools to help you win at email
What's better than a list of awesome tools we found to help email senders improve their email game, one email at a time?
Vol 24: Highlights from #deliverabilityweek
Getting to the inbox is in the spotlight. Find out what leading experts say about keeping your emails in the inbox.
Vol 25: It's all about learning from others
The inbox is a hidden gem for learning. We shared a few senders that help email senders build better strategies.
Vol 26: Capturing critical reader RAM
Attention is currency for email senders. We explored ways to capture and keep the attention of your audience.
Vol 27: Making sense of zero & first-party data
Knowing who your audience is and building on that was on the cards for this Volume, with tips on doing this well.
Vol 28: Email design inspiration to end off 2024
We shared our favourite places to find email design and strategy inspiration (or keep an eye on your competitor's emails).
Vol 29: What gets your emails opened
Knowing what drives your audience to open your emails is crucial for email engagement success. We looked into this a little.
Vol 30: Resending emails to non-openers
Is the strategy of sending emails to non-openers effective? We shared a few views and some knowledge about if this actually works.
Vol 31: iOS 18's Impact on your emails
Apple introduced a few key changes to their inbox experience for users. We explored how to navigate these in your emails here.
Vol 32: Why we segment for email
We all know you need to segment your email audience, but have you ever stopped to ask yourself why you're doing this?
Vol 33: The best time to send your emails
Does the time you send emails matter? We looked at some solid data and helped our community answer this for themselves.
Vol 34: 4 email trends to look out for in 2025
With so much going on in the email world, we explored what's likely to impact your email strategy into 2025 and beyond.
Learning from others
We have a regular extra feature you may have seen a few times this year.
Email Advice from a Friend was created to highlight voices from experts in their field and help our community become better email senders and marketers.
Here's a quick recap of our four esteemed guests this year:
- Volume 5: 4 Pillars to Email Analysis Success by Anatoly Zaslaver - Anatoly covered the 4 key pillars for success when analysing your own emails, or those of others here.
- Volume 6: Bonus Recap and Resource Edition copy by us - We decided to run it back for all the new folks and share our previous experts, and a few new free resources here.
- Volume 7: 7 Unconventional Ways to Grow Your Newsletter by Ciler Demiralp - Ciler shared some well-researched, proven ways to grow a newsletter audience for any email sender here.
- Volume 8: Winning at Q4 Emails by Israa Alrawi- Israa, a DTC email expert, shared some brilliant insights into Q4 email strategy and how to win at email during the busiest time of the year here.
We're only as good as the people we surround ourselves with. To our friends and for the knowledge you've shared, thank you
And thank you again, friend!
What a year it's been and we appreciate you.
We've got some big things planned for this newsletter in 2025.
Stick around 💌
Email resources we made for you
Every Volume, we share a few cool tools and tips to help you become a better email sender.
Today we're wrapping up the resources we put together for our community, and we hope you bookmark these.
The Ultimate List of Newsletters
Email Expert Africa was founded on the belief that anyone can become a great email sender.
Many creators, marketers and solopreneurs find it difficult to keep up with the latest advancements and trends in the email-sending world.
Our community is designed to make this easier.
As a member, you get exclusive access to resources we curate to help you win at email;
Sign up for as many of these vetted-for-value newsletters and learn from some of the best email senders in the email, marketing and business space.
Email Knowledge Carousel Vault
We create visual aids and resources to help email senders make the most out of their email strategy and design.
These are carefully put together to share insights across an array of topics, and as a member of the community, you get access to this growing resource vault.
Ultimate Guide to Growing an Email Audience
We all know email audiences need to grow, so how can you grow an audience the right way?
We've put together a mammoth playbook on how to use your website, social media and direct communication channels to grow your email list.
(PS: We're working on Volume 2 for 2025. Stay tuned for that next year).
PS: Our Tool of The Year
We've shared some awesome free and paid tools this year that help email senders in various ways.
This one helped us build something for you.
LinkShortener.io is a tool that helps you create branded short links, custom QR codes, and personalised link-in-bio pages to boost your online presence.
They have 3 core functions that we've used extensively, and that
is what our Ultimate List of Newsletters is built on:
- The Link Shortener helps us track reply clicks and link clicks within our resource.
- The QR Code Generator helps us capture in-person sign-ups.
The Link in Bio helps us put our important links on a single, fully customisable landing page.
They're giving back to the community with a special offer if you'd like to give them a try.
Get 50% off your first 3 months with code EMAILADVICE50.
(This offer expires 31/01/2025)
(*PS: Not a paid promo! These guys sponsor our use of their service and this is our way of saying thanks. Good people and fellow members of the email community).
A sign of things to come
This year has been a crazy ride, and we're thankful you're here.
As a sign of things to come, next year rings in a few changes, and some resources, collaborations and expansions we're planning.
Our aim remains: Keep our community at the centre of what we do.
To do that best, we have one more favour to ask.
Could you tell us what you'd like to learn about, or if you think we can improve your experience with these emails in 2025?
Hit the button below to pop over a mail with your thoughts.
We'll reply to everyone and appreciate it more than you know.
Happy holidays, get some rest, and we'll return to your inbox midway through January 💌
See you soon, friend!
If you enjoyed this email, drop by and say hi. If you have any recommendations or experience any issues reading this email, let me know by replying here, or forward this email to a friend here.
Your feedback only makes us better.
Until next year,
Des💌
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