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Customer Newsletter || June 2025 || 5 minute read
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The secret to summer engagement
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Tips on leveraging limited-time reward bursts to supercharge referral conversions
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Key components of a successful reward burst campaign
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- A compelling offer that is worth more than your standard referral reward
- Messaging that conveys the urgent, limited time nature of the burst
- Cross-channel promotion through email, SMS, social media, and mobile notifications
- Creative assets tailored to the campaign, featuring seasonal imagery or other eye-catching visuals
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Reward burst results speak for themselves...
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increase in referral participation
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boost in weekly conversions
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Running a burst campaign with Extole is easy!
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- Duplicate a live campaign and rename it to make it clear this is your burst
- Update your creatives and offer to align with your burst pomotion (like doubling rewards from $50 to $100)
- Create your new reward in the Rewards Center and swap it into your burst campaign
- Push your burst live by selecting the option to "Go live as a burst."
Going live will automatically pause your original campaign. New customers will see the burst,
while existing advocates will continue to engage with the original campaign. For everyone to see the burst, you'll need to end the previous campaign.
Don't forget to promote your burst through email, SMS, and onsite promotions to maximize engagement!
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Standout burst rewards for every industry:
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Retail
Summer Vacation Sweeps
Gift a premium set with sunscreen, mini perfume, a beach towel, swimsuit, and sandals. Pull from your inventory and any partner brands you work with.
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Finserv
Family Savings Push
Finserv brands can offer statement credits as their burst reward, or use a disbursement Link to convert rewards to ACH, PayPal, or Venmo for a small fee.
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Finserv
Gift Cards for Teens
Reward Links for DoorDash, Chili’s, and Sephora make great incentives for teens and young adults opening their first accounts.
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Telecom
Streaming On Us
Issue Reward Links for access to Spotify, Hulu, or Sling TV for customers who sign-up for high-speed plans during a reward burst.
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Home Services
Summer Sweepstakes
Go big with an ultimate sweepstakes reward: customers who enter can win a free roof, patio makeover, or landscaping package.
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eCommerce
Summer Shopping Spree
Be generous with store credit rewards to incentivize summer shopping sprees. Throw in free shipping to sweeten the deal!
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4 tools to use in My.Extole to optimize your reward burst:
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1. Leverage promotional and reminder emails
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Use "Promote to audiences" to send a promotional email that highlights the elevated offer, and send reminder emails to prompt friends and advocates to redeem their reward before the end of the promotional period.
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2. Monitor your dashboard for key campaign insights
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Your campaign dashboard will give you an actionable visual for how well your burst is doing. Monitor for a lift in conversion rate and revenue. Once you've run multiple bursts, you can look at long-term data to spot whether spikes in participation and shares correlate with burst campaigns.
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3. Experiment with different reward types
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Go to the "Rewards" page in My.Extole and select "New Reward" to create a new reward type and/or reward value for your burst campaign. If you typically offer discount codes, experiment with gift cards instead. You may discover that your audience responds better to a reward type you don't typically use.
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4. Schedule a report to compare burst vs. evergreen performance
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Generate a report that compares your burst performance with your evergreen campaign. Schedule it to send daily or weekly to relevant team members so you can stay on top of performance, and optimize where necessary.
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Need more inspiration? Heat up your summer marketing with these referral program ideas:
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Bursts aren't the only way to boost participation during the summer months. Try out these creative tips to engage more customers:
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- Summer sweepstakes: Tap into the energy of the
season with unique incentives like a sweepstakes challenge that gives customers a chance to win themed prizes
- Seasonal refresh: even if your reward stays the same, refreshing your creative and copy with vibrant seasonal imagery can cut through creative fatigue and drive new energy for your program.
- Social media challenge: Leverage your social
channels to raise brand awareness with a fun challenge that incentivizes users to post, share, and engage with your brand online
- Unique rewards: Team up with local businesses to offer unique seasonal rewards, like free products or discounts on their services.
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Industry Buzz: Fresh perspectives on the latest trends in marketing
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Have questions about a new feature? Curious about ways to amplify your program? Want to share feedback on this newsletter? Just reply to this email or contact your CSM—we'll connect you with the right person!
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548 Market St #39231
San Francisco, CA 94101
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