Customer Newsletter || March 2025 || 5 minute read
says "I do" to personalized rewards
How The Knot is revamping its rewards experience and driving engagement by giving customers more flexibility, more reward options, and more opportunities to earn with a Reward Bank.
See how it works
The Knot’s challenge: Give users more control over rewards—without sacrificing simplicity.
  • The Knot's previous reward redemption system was inflexible and lacked personalization.
  • Users were unable to manage their rewards or choose when and how to redeem them. They couldn't combine points for greater value, so there was less incentive to keep engaging and earning.
  •  The Knot needed a solution that would allow for more customization and control over reward redemption, while maintaining structure and simplicity
 
The solution: A personalized rewards dashboard for each customer
Extole's "reward bank" was implemented to provide a personalized redemption experience for The Knot’s customers. Key features include:
Live dashboards
Users can access their rewards dashboard at any time to see how many available points they have and what they can redeem them for, encouraging them to keep earning.
Configurable redemption rate
Clients can set their own dollars-to-points conversion rate to reflect the value of their rewards, as well as min and max redemption values for greater control.
Auto-fulfillment
Reward suppliers will automatically send reward emails by default when customers redeem their points, ensuring a seamless, instant, and engaging experience.
Multi-integration support
The system allows for multiple Reward Bank configurations to support diverse campaigns, ideal for tailoring incentives and analyzing the best performing structures.

The Knot now offers a more engaging rewards experience that puts power in the hands of their customers and drives platform engagement all without sacrificing ease of setup. Reward bank will soon be available to all Extole clients. Contact your CSM to see how Reward Bank can help drive more conversions for your referral program, or see the documentation below ⬇️
See how it works
 
Executive insights: Our CEO’s perspective on the latest in marketing
  • No more TV dinners: Why AI needs its own "slow food movement"
  • Where's the money, Honey? The noxious charade of affiliate link scammers
  • Are AI personal shoppers going to upend marketing as we know it?
  • Google is charging you a toll to talk to your own customers. Don't pay it!
  • AI should be your copilot, not your autopilot
 
Upcoming conferences: Come say hello!
We'll be at a few conferences in the coming months and would love to connect. Drop a line if you'll be in the area and want to see a friendly face!
April
14-16: The Financial Brand Forum (Las Vegas, NV)
May
21-22: DMFS West (San Francisco, CA)
28-30: Sub Summit (Dallas, TX)
June
24-26: Commerce Next (New York, NY)
Don't be a stranger!
Have questions about a new feature? Curious about ways to amplify your program? Want to share feedback on this newsletter? Just reply to this email or contact your CSM—we'll connect you with the right person!
www.extole.com Unsubscribe
548 Market St #39231
San Francisco, CA 94101