Sun Peaks continues to evolve with exciting new offerings that make it an even more attractive destination. Whether your clients are adventurers, food lovers, or just looking for a memorable getaway, Sun Peaks has something to offer in every season. Keep reading to discover the latest updates and opportunities. Sun Peaks Showcases Signature Summer Events Sun Peaks continues to build its reputation as one of B.C.’s premier alpine destinations with a lineup of signature annual events designed to anchor visitation and inspire repeat travel. These hallmark weekends return each year, providing consistency for trade planning and packaging. From Rockin’ in the Peaks (early July) to Alpenglow Arts Festival (early September) and Paws in the Peaks (mid-September), each event offers a distinctive experience that reflects the vibrant culture and mountain spirit of Sun Peaks. Other key weekends include the Solstice Celebration (third weekend in June), Speed Week (third weekend in July), and Endless Summer (first weekend in August), creating opportunities to build around high-energy, family-friendly, or arts-focused itineraries. Looking ahead to 2026, confirmed event dates include:
These cornerstone events, combined with ongoing summer programming such as Sunday Market Days, Friday night live music, and guided outdoor experiences, make Sun Peaks a compelling option for FIT, family, and group travel from spring through fall.
New: “Jeepers Creepers” Off-Road Adventure Tour For a fresh way to experience the mountains, guests can swap their hiking boots for a seat in a Jeep Rubicon with Mountain Man Adventure Tours. The “Jeepers Creepers” guided off-road tour offers a rugged yet comfortable journey through Sun Peaks’ scenic backcountry, passing alpine lakes and panoramic viewpoints—all from the open-air ease of a top-down vehicle. As Sun Peaks’ newest summer adventure product, this two-hour tour is led by local guide “Joe,” whose engaging storytelling brings the region’s terrain and alpine ecology to life. Tours run throughout the week, with 7 PM evening departures especially popular for their golden-hour views. Tour highlights:
This is a standout add-on or featured experience for itineraries that focus on nature, soft adventure, and off-the-beaten-path exploration.
Honeyberry Farm Market: A Local Gem en Route to Sun Peaks Located just before the turn-off to Sun Peaks, Honeyberry Farm Market is a charming roadside stop offering U-Pick experiences and ready-picked haskap berries—a superfruit packed with antioxidants and known for its tart blueberry-blackcurrant flavour. Operated by Glenn Johnson and Mary Marchuk on family land from 1962, the market features:
This is a great en-route stop for self-drive clients or day tour add-ons for Kamloops-based visitors.
Big Flavours & Local Finds: Summer Dining in Sun Peaks Sun Peaks’ culinary scene is heating up with bold flavours, fresh ingredients, and mountain-inspired creativity—perfect for enriching client experiences.
Featured Summer Dining Series at Sun Peaks Grand:
From patio spritzes to wine dinners, Sun Peaks offers memorable dining to match its alpine adventures. Great options for both FIT and small group dining experiences.
2025 Canadian National Downhill MTB Championships: Sun Peaks hosts the 2025 Canadian National Downhill Mountain Bike Championships, welcoming over 380 elite and youth riders as part of the Dunbar Summer Series. Event notes:
This is a marquee weekend for mountain bike enthusiasts and a draw for adventure-minded guests. Know someone who would find this newsletter useful? Share it with your friends and colleagues and encourage them to sign up to receive future updates so they don't miss out on important news and offers! Plan Ahead: Partner With Us This Summer From concerts to off-road tours, markets to mountain biking, Sun Peaks delivers a diverse range of experiences for your clients all summer long. For questions, FAM opportunities, or customized collateral, please contact: Emily MacInnes, Manager, Market Development Colin Brost, Senior Director, Destination & Market Development Tourism Sun Peaks acknowledges that we live, work, & play on the unceded traditional territory of the Secwépemc people. |